If you’re not utilizing Google My Business, you’re missing out on a lot of potential business. GMB is a feature that allows businesses to create and verify their account, then optimize it for the best possible results. Here are five incredible benefits of using Google My Business:
1. Appear in Maps and Local Pack Listings
2. Get Customized Directions to Your Place of Business
3. Increase Brand Awareness with a Free Google+ Page
4. Connect with Customers and Collect Reviews
5. Analyze Your Visitor Traffic with Insights
Google my business can help increase your chances of being found online and improve your visibility in search results. When customers search for businesses like yours, google my business can help them find your hours, website, directions, photos, and more. All this information is pulled from your google my business listing, so it’s important to keep your information up-to-date and accurate. google my business is a free tool that any business can use, so there’s no reason not to take advantage of it.
What Are the Best Tools for Storytelling With Data Visualization?
Creating your own data visualizations can help you create imagery that illustrates your point, influences users to take action, or helps you explain your points in a visual way. Whether you need data trends over time or an analysis of your data to determine next steps, these tools can help.
Google Trends
Most SEOs are aware of Google Trends, but almost any industry can use it to get a quick pulse on what is trending in their specific field of products or services.
Google Charts
If you already have data that you need to plot into charts, Google Charts under Google’s development tools is a great way to do that. It allows you to import data which you can create visualizations from and then place on your website.
Pivot tables
If you want the most simple way to chart your raw data, don’t discount the power of pivot tables and charts in Excel or Google Sheets. These can automatically provide you with charts and other data graphics fast, right within your saved data spreadsheet. There are lots of resources to create effective charts and graphics. It’s important to note Google Sheets may have slightly different formula functions than Excel in some cases.
https://moz.com/blog/tools-for-data-visualization
Google: “Always Try” To Replace HTTP Links With HTTPS
Replacing Internal HTTP Links With HTTP Versions
Mueller gives two reasons for replacing old HTTP internal links.
First, it’s cleaner than having a bunch of redirects. And, unlike external links, you have complete control over the URL visitors are sent to.
Replacing HTTP internal links likely won’t have a noticeable impact on search rankings, as Mueller says, but it’s worth doing.
Why?
Changing the links, rather than relying on redirects, can positively affect webpage performance.
Anyone clicking on a link that redirects to HTTPS has to go through the HTTP version first. Getting rid of the extra ‘hop’ means visitors get to the content faster.
In addition, relying on redirects for internal links is a fool’s errand. Many things can go wrong, such as redirect chains, redirect loops, and broken links.
https://www.searchenginejournal.com/google-always-try-to-replace-http-links-with-https/459539/
How to Craft a Click-Worthy Google Business Profile Post, According to Joy Hawkins, a GBP Expert
Use every available element to draw the reader’s eye
In any given post on your Google Business Profile (GBP), you have the option to include at least a title and accompanying text. So even though it’s optional, Joy recommends always including a title.
“Always make sure you add a title. It’s an optional field, but we found that posts with titles got more clicks and more conversions.”
Include the keywords you’re already targeting
It’s important to note that your GBP posts don’t help you rank for keywords. But if you’re already ranking, sometimes it can help you show up in the search results for related keywords. So try including the keywords you’re targeting on Google in your posts. Don’t be spammy about it (that can get you banned).
Avoid including anything that Google has banned
One of the most important things to note about your GBP post is that they go through a review process. So, unlike other online publishing platforms where you can post and then be rejected, posts on your GBP must be approved before they appear on your Profile.
https://buffer.com/resources/google-business-profile-posts/
Can You Keep the Human Touch When Using Marketing Automation?
1. Start with recently acquired customers
Designing these automations was surprisingly easy: List every little interaction, task, and deliverable in the client relationship. We just had never tried to formalize or automate them. It’s stuff we’ve done manually for a decade. It’s second nature. Then, we used our CRM’s built-in automation workflows and Zapier to turn each task into a tiny automation.
How much time did we claw back? It’s hard to say precisely, but I’d guess four to six hours per week. That’s six hours we can now spend on marketing instead of managing.
Yet, we have also recognized that to achieve marketing success with these automated efforts, we need to maintain a high-touch, highly personalized experience for our customers.
2. Ready-to-personalize communication
Ready-to-personalize or RTP messages don’t get sent directly from the CRM to the client. They require a manual step added into the account management process: For each campaign, the account manager receives a notice that a draft needs their attention.
https://contentmarketinginstitute.com/articles/personalization-marketing-automation
4 LinkedIn Company Page Features to Start Using Now
#1: Organic LinkedIn Lead Gen Forms
Along with using lead gen forms as a paid tactic on LinkedIn, you can now incorporate them into your organic social media strategy. As of June 2022, you can create a lead gen form to display on your company page, giving you an opportunity to convert organic visitors.
#2: Paid Promotion for LinkedIn Company Page Events
Over the past 18 months, LinkedIn has rolled out a variety of tools such as LinkedIn Live to help you host more successful events. As of June 2022, company pages can now boost LinkedIn events and sponsor LinkedIn Live events to maximize attendance.
How to Boost a LinkedIn Event
Start by creating an event for your company page. From the LinkedIn feed, click to create a new event. Select your page as the organizer, and choose the event type: online, in person, or LinkedIn Live. Then set a date and time and write a brief title and description.
https://www.socialmediaexaminer.com/4-linkedin-company-page-features-to-start-using-now/
Social Media Competitor Analysis: The Complete Guide
1. Understand your ideal clients better
Performing a social media competitive analysis lets you gain deeper insights into who your ideal clients are. Knowing your customer personas empowers you to get more marketing results because you understand:
- What social media platforms your ideal clients use
- How they consume content
- The types of content they’re searching for
- What pain points they need solutions for
- What time they’re active on social media
2. Build a better social strategy
When you understand how and why your competitors are performing better than your brand, you can create a working social media strategy, or improve it if you already have one.
3. Create relevant content
It’s only natural that your ideal clients choose the brands whose values and content they align with. A social media competitor analysis will make you top of mind among your ideal clients.
This is because you’ll identify the types and formats of content they want to see. Also, you can take advantage of the content gaps you discover to create fresh, valuable content for your audience.
https://moz.com/blog/social-media-competitor-analysis
Using videos to optimize engagement in search-driven buyer journeys
With video content showing up all over search results, it makes sense to use videos for all these three stages in the consumer’s journey. The best thing about videos is that they rank incredibly well, especially if you host them on YouTube and practice video optimization.
The two distinct sections where video can assist your potential customers at each stage of a buying journey are:
- Featured snippets: When Google includes a video in a featured snippet, that’s a strong signal that people are searching for a video tutorial to solve their problem. If that’s your target search query, creating a video is a must, especially when optimizing for the “awareness” stage in the funnel.
- Video carousels: Google includes video carousels when a video intent is implied. It is not at all difficult to rank your video there, especially when it comes to specific (low-search-volume) queries, like brand-driven queries.
How to Develop a Conversion-Worthy Website: Understand What Your Customers Want
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