We all know how fast times are changing and marketing strategies that have once been effective may have flipped and made a 180-degree turn. It’s an overwhelming thought for sure, and before you know it you’ll be back on the drawing board. Before you panic, please know that there are so many options and possibilities out there to boost your business and regain your confidence. For starters, take time to review your digital strategies – plans that are outlined for a year long might be a stretch. Sticking to a rigid plan might not give your business any good, while being open-minded to changes could give you a greater reach to your audience. Check out these articles and get on your way to success and learn more about updates from the Digital Marketing world.
How to Build Flexibility Into Your Link Campaigns
To achieve this flexibility, you need to consider three aspects:
- How you report and monitor progress.
- How the search queries you’re targeting are changing and evolving over time.
- How you are diversifying the tactics and strategies you implement.
1. Frequently Report Your Progress
The first step to building an adaptable link campaign is ensuring you have a firm understanding of the progress you’re making (or not making) each day, week, and month – this means frequent monitoring and reporting.
Paving the Path Forward with SEO: Preparing for New Normalities
1. Real-Time Data: Leverage to Understand & React to Trends & Consumer Behavior
With demand so volatile across all industries it is important, where companies can, to utilize real-time research to answer questions and uncover opportunities as they happen.
This helps account for industry-wide trends but also empowers marketers to ask specific questions and discover quantitative, data-driven answers with speed, ease, and accuracy.
Marketers must take action to understand, in real time, how content is performing and ranking across all vertical and global search engines.
As video consumption increases dramatically, it is important to track rankings there, as well.
Why “Conversations” are the Low-hanging Fruit of Any Customer Journey
For starters, there’s nothing that occurs after an action takes place. And as marketers, we know how important customer retention and loyalty is.
In fact, the majority of actions taken by users on social media when it comes to reaching out to a brand involve experience (aka they’ve already interacted with your brand) and for customer service issues (aka they’re already a customer).
The Future of Written Content (and Why It Has One)
It’s getting to the point where people are expecting something more than just words. They want the complete audio-visual experience, or at the very least something they can see. And so some people are relying less and less on the written word.
So will we reach the point where written content will be abandoned completely?
Written content is also far more scannable than audio or video. You can easily search for a word or phrase in a page of text. It’s much harder to find specific information in a video or audio recording (unless the creator has either provided a transcript or an index with time codes).
Why SEO & Influence are Critical to Pandemic Era Content Marketing
SEO more timely than ever. To reach those sales goals but without being “salesly” and tone deaf, there have been many changes in how marketers reach their customers and one in particular has been a shift towards organic search. In fact, 63% of marketers say SEO will be most important marketing tactic during the pandemic according to research from Conductor, as a way to hit lead and sales numbers.
Understanding that B2B buyers already prefer to pull themselves through most of the sales experience with their own research and content, B2B marketers are increasingly emphasizing SEO for the current time when field marketing, events and experiential marketing are no longer an option.
Report: Email Still Beats Out Other Forms of Marketing in the Buyer’s Journey
Although marketers have been turning to email to reach their customers and prospects for quite some time, new research shows that it still holds strong as a marketing tactic.
Cheetah Digital and Econsultancy recently published the report, “Is Your Marketing Strategy Out of Touch?” and statistics suggested that in terms of driving sales, email marketing still beats banner ads, social media native apps and organic posts by 180%. In addition, about three-fourths of U.S. buyers have purchased a product as a direct result of an email they received.
Facebook Messenger Rooms Can Now Be Created From Instagram
Facebook Messenger Rooms, a new video chat option for up to 50 people, can now be launched from the Instagram Direct inbox.
Messenger Rooms were just launched last month as part of Facebook’s rapid expansion of video capabilities.
Designed for spontaneous web-based hangouts, Messenger Rooms can be created and shared for anyone to join.