Embarking on this journey called Digital Marketing may be challenging, but the great thing about it is that there’s always room to learn and grow. Opportunities are endless, and there will always be a new marketing technique or digital strategy to apply and make it your own.
But after having the answers to the How’s and Why’s, have you ever thought of how great our responsibilities are as marketers when it comes to delivering our message to our clients? In between all of the figures you have been tracking or the reports you have been gathering, there’s a tendency to have our message get lost in the middle. If we are able to find the answers to the questions we have been asking ourselves, let’s not forget that our audiences have questions too — and helping them out to find the solution to their pain points is the essence of why we exist.
How SEO and Content Marketing are Linked
The Only way you can rank higher in any search results pages (SERPs) is with relevant keywords.The imperative element about the both is finding relevant keywords and incorporating them in your content, so that when a user searches for that specific keyword your content will show-up.
While Keywords are the fundamentals of SEO, over stuffing your keywords without relevant content will attract Google Penalties ( Google Panda ). So strategically insert your High-search keywords (also referred as the Money-Keywords). In short maintain a balance with SEO and Content.
Why Content Marketing is More Important Than Ever for B2B Brands
The Vital Role of B2B Content Marketing Right Now
In an increasingly customer-centric business sphere, content marketing has become a virtually omnipresent tactic for two primary reasons:
- It’s cost-effective at a time where budgets and ROI equations everywhere are closely reviewed and scrutinized.
- It’s non-pushy at a time where customers are increasingly resistant to interruptive, promotional messaging.
How to Choose the Most Link-Worthy Data Source for Your Content
Managing expectations across content types
Across the entire sample of 1,474 campaigns, a project on average received 24 dofollow links and 89 press mentions in total.
A press mention is defined as any time the content campaign was mentioned on a publisher’s website.
All of the content you produce and promote must be assessed through a rigorous methodological lens to ensure that content is accurate and informative as well as eye-grabbing and entertaining.
Regardless of your methodology, if you don’t take the proper steps to make sure your data sources are accurate, you are contributing to the fake news epidemic.
How to Completely Set up & Optimize Your LinkedIn Company Page
Start a Company Page
The first step to ensuring people can do that is achieving organic visibility for your LinkedIn profile, not just on the platform, but through organic search and other tools that will drive traffic and, more importantly, engagement and relationships.
Start by creating your company page, if you haven’t already.
20 Amazingly Cool Twitter Tricks & Tips
20 Tricks Only Twitter Experts Know
These hacks will make you seem like a Twitter whiz (plus they’ll save you a ton of time and energy).
1. Use an Image If Your Message is Longer than 280 Characters
This is easy to do! Simply take a screenshot of a note on your phone and add it to your tweet.
Here’s how Rand Fishkin did it.
Google Explains How YouTube Search Works
Raising authoritative sources
YouTube makes a point of mentioning that it prioritizes content from authoritative sources when it’s appropriate to do so.
This can include categories of content such as news, politics, and medical or scientific information.
In those areas, credibility is key.
Facebook Algorithm Now Prioritizes Original Reporting
Prioritizing Original News
Facebook’s algorithm will now prioritize news articles that have been identified as original reporting.
In order to identify original news articles, Facebook will look at groups of articles on a similar topic to determine which article is most frequently linked to as the original source.
When multiple stories on the same subject are shared by different publishers, Facebook will boost the more original one in peoples’ feeds.