Maybe you have been blogging for a long time, or this might be your first time to sit down in front of your computer to write down your very first blog. Get top tips on these articles on how to communicate with your audience through writing and take your blogging skills to the next level.
How to Promote Your Old Evergreen Content: 5 Tips
As many may have known by now, having Evergreen Content has numerous benefits for the business. You can always re-purpose those blogs that answer questions that could be asked years from now. Read more to find out how we can highlight them and reap the benefits.
Fact: not all content is created equally.
When we talk about promoting old content, it’s important to note that only evergreen content should be taken into consideration.
Evergreen content is the kind of content that is going to be just as relevant now as it was a year ago – or as it will be a year down the road.
Good examples of evergreen content include how-to articles, checklists, listicles, and content that answers questions – this is the kind of content you want to share on social media long after publication.
If you’re a flower company and you have a blog post on rose color meanings, for example, that blog post will not change from one year to the next – the meaning of a red rose will still be the same year after year.
On the opposite side of the spectrum is newsy content.
For example, a blog post announcing an acquisition, major sale or industry update – those are the kinds of things you can cease promoting after a brief period.
To that end, comb through your content and identify the best evergreen posts.
It’s good to keep an inventory of your evergreen content in general, not only so you can share it, but you can keep tabs on it and update it as needed.
If you had, for example, an evergreen SEO checklist, you’d need to update it periodically to reflect changes in the algorithm.
Take the recent evolution of link attributions – anyone who had an evergreen post that explained how to use rel=”nofollow” would definitely want to update it to include the new link signals rel=”sponsored” and rel=”ugc.”
What Time of Day is Best to Publish to Your Blog?
Part of our life as Digital Marketers is to experiment and to learn continuously. As for the best time to publish your blog posts, what works best for you? Do you have a schedule that you follow or publish it whenever it’s ready? Whatever the answer may be, knowing your audience plays a big role.
Consider the Type of Content You’re Publishing
When figuring out the best time to publish posts on your blog, you should:
Work out where your readers live. If they’re in Australia, you’ll time things very differently than if they’re in Europe.
Look at your analytics. Google Analytics and Facebook’s Page Insights should give you an idea of when your readers are online.
Consider the Timing of Your Emails and Social Media Too
Try sending your emails out at different times and see what best suits your audience. Look at when people are opening them and clicking the links.
Be Regular and Consistent With Your Posts
Finally, I’m a big believer in being consistent with the timing of your posts. People take notice of when you publish – even if you don’t tell them you’ll be publishing at a specific time.
How to Write Prolifically Without Spewing Junk
Having a little help when it comes to writing prolifically is always welcome for bloggers. We are all aware that sometimes “one size fits all” doesn’t work for everyone, but getting inspiration could spark that great idea and that’s an awesome start! Get up and have your best strategy on as we read through the article below.
In B2B content strategy, we’ve all come to accept that we need to “slow down” and focus on quality. Because quantity, the thinking goes, had its moment already. After all, it wasn’t so long ago that platforms like Facebook, Twitter and LinkedIn rewarded content creators who churned out tons of content. Content teams cranked out as much as they could. But it became a race to the bottom and before long, social networks decided giving away free traffic was bad for business.
Content marketers, by and large, moved their focus to a more established and reliable distribution channel. Someplace where quality can thrive and traffic comes in slowly and predictably over time: organic search.
Despite Google’s imperfections, most writers I know are far happier writing for search than social. Pieces are worked on for a week or a month instead of an afternoon. Clickbait headlines are passed over in favor of depth and comprehension.
Structure Your Day to Enable Creative Work
I must have read Paul Graham’s famous “Maker’s Schedule, Manager’s Schedule” piece, where he suggests structuring a day into two blocks of time. One block is for focused creative work, the “maker” side, the other is for the “manager” part of your role like meetings and email.