Digital Marketing News: Facebook Like Counts & YouTube Subscriber Numbers Undergo Changes, Gartner’s New Hype Cycle Study & More
Change is inevitable, and it is more likely to be felt with trends and updates in Marketing. Just recently, things that we have known for the longest time will be making moves like these — Youtube started to phase out exact subscriber numbers while Facebook may remove “Like” counts. In other news, something that we have known all along will always stay the same, which is focusing on our customers.
YouTube starts phasing out exact subscriber numbers
YouTube has begun removing precise subscriber counts for channels with over 1,000 followers, replacing them with rounded overview numbers, the Google-owned video service recently announced. The move has left some brands with subscriber accuracy concerns, especially large ones that could see rounded counts hiding nearly a million subscribers. Campaign US
Study: Customer Satisfaction Now Top Marketing Metric Worldwide
Customer satisfaction tops the list of most important marketing metrics, followed by awareness and return on investment, according to newly-released study data from the University of Technology Sydney Business School, offering . MediaPost
Report: There’s almost no correlation between online and offline consumer conversations
Consumer conversations about brands share very little crossover from social media listening and offline discussion, according to new study data that looks at real-world and social media interaction differences and similarities. Marketing Land
Google Review Stars Drop by 14%
As Google has always been trying to find control and overall balance of the purpose of review stars, a study was made by moz.com and the results were interesting. Find out how will these affect your website and what steps to do next.
On Monday, September 16, Google announced that they would be restricting review stars in SERPs to specific schemas and would stop displaying reviews that they deemed to be “self-serving.” It wasn’t clear at the time when this change would be happening, or if it had already happened.
Across our daily MozCast tracking set, we measured a drop the morning of September 16 (in sync with the announcement) followed by a continued drop the next day …
The purple bar shows the new “normal” in our data set (so far). This represents a two-day relative drop of nearly 14% (13.8%). It definitely appears that Google dropped review snippets from page-1 SERPs across the roughly 48-hour period around their announcement (note that measurements are only taken once per day, so we can’t pinpoint changes beyond 24-hour periods).
(Q) Will I be penalized if I leave my review schema active on my website?
(A) No. Continuing to use review schema should have no negative impact. There will be no penalty.
(Q) Could first-party review stars return to the SERPs in future?
(A) Anything is possible with Google. Review stars were often here-today-gone-tomorrow even while Google supported them. But, Google seems to have made a fairly firm decision this time that they feel first-party reviews are “self serving”.
5 Unexpected Content Marketing Benefits of B2B Podcasting
Discovering the benefits of podcasting could be hitting a goldmine, since there’s a enormous audience out there that could soak in your content while on the move, wherever they are.
Try to fill up your editorial calendar by starting your own podcast or getting yourself as a podcast guest.
We all know by now that podcasting is a fantastic content marketing tactic, right? To review:
*Over 81 million people listen to podcasts (Edison Research)
*80% finish the majority of every episode on their favorite podcasts (Edison Research)
*Most people who listen to one podcast are likely to pick up more (Edison Research)
In other words, there’s an enormous audience out there, ready to spend multiple hours with your quality content. And now they can get your episodes right on the Google results page.
It turns out podcasts can do more for your editorial calendar than just deliver value to your subscribers..
1. Content Research
2. Prospect & Customer Relations
3. Influencer Relations
4. Repurposing Possibilities
5. Podcast Cross-Promotion
What’s Missing In Your B2B Marketing Strategy? 5 Key Elements You Don’t Want to Overlook
There are things that you might have missed while working out on the perfect marketing strategy, but as you may know by now that we are constantly striving to to be the best in our work. Not necessarily perfect, but the keyword here is thinking your marketing approach through — in a holistic level.
When we say that a simple checklist doesn’t suffice, this is a prime example. If you want to make a real impact, it’s simply not enough to blast the same blurb and link across all social channels, every time, and call it a day. Your promotion plans should be built in from the beginning. It should align with the purpose and goals of the specific content in question. And it shouldn’t fall into the cyclical trap of sameness that eventually causes audiences to tune out.
An excellent piece of content deserves more than one fleeting opportunity to be consumed. Yes, promotion is important to maximizing your investment in creation, but so is the extensibility of your creations. Repurposing is a concept that tends to be overly simplified – there ought to be more to it than just republishing a blog post six months later, or turning your podcast episode into a readable transcript.