Are you experiencing loss of motivation and inspiration to keep your blog moving along? Gotta admit we’ve all been there. There are times where it will be overwhelming and we might get a little lost in this journey. Find out ways to take a step back and to regain your focus to fight through that blogging slump.
Four excuses for boring content that must stop NOW
There will come a time in your blogging career that you’ll run out of ideas and you’ll find yourself staring at your computer screen. What I’ve learned is this, there’s nothing wrong in acknowledging that you need time to relax and get inspiration from outside of your office/work environment. Also, consult other creative brains to get more blogging ideas!
Marketers in every type of company in every vertical can (and should) write content people will actually want to read. And here’s the best part!
So many marketers are still churning out dry, boring content, devoid of personality, lacking force and color. This is your opportunity to stand out just by having a voice! People need information before making a purchase (especially in a complex sales cycle like you often see in B2B).
But they get to choose the sources of information they consult, so make yours the easiest to digest source:
- Use simple language
- Focus on the reader’s needs
- Have as much fun as is appropriate given the industry and your brand personality
How to Rekindle Your Blogging Enthusiasm
Looking back from where you have started and why you are doing what you do can help you get back on track. It sounds so easy to say but stepping away from it all and giving yourself a little time to reflect can do wonders to your blog.
Why did you start blogging? It might have been to make money. But it might also have been to share your ideas with the world, or to enjoy exploring and writing about one of your passions.
Have you lost your “Why?” in the busy day to day of blogging? Look at what you’ve already achieved. Even if you haven’t met your financial goals, you’ll have learnt a lot. And chances are you’ll be able to check off some key blogging milestones.
Tip: Save the nice emails and comments you get from readers. Knowing one of your posts made a difference to someone’s day can be motivating – especially when your enthusiasm is waning.
What Can You Blog About When All the Good Ideas Are Already Taken?
Finding ways to get your content out there while presenting it with your own voice and style is a good start. Try to think differently and research more outlets where there is a lack of quality content.
Look for What Others Aren’t Saying
Is there something people aren’t exploring or covering on their blogs in your niche? Perhaps there’s a particular area that doesn’t get written about much, or some received wisdom no-one ever seems to challenge.
It can be tricky to spot the gaps in what others are covering. But if you can find something that’s only ever covered in passing, or something bloggers don’t seem to address at all, it could make for a great post.