We always need to be confident with ourselves whenever we’re outside our comfort zone. If we wish to be successful in our craft, we should balance our professional side and at the same time maintain our relationship with our clients in the most authentic way that we know how. It may seem that we might doubt ourselves whenever we type in these words and admit that we are not the expert in all areas — this industry is an ever evolving space and everything is a learning process. Start to walk the talk one day at a time and being sincere with all that you do is the key to success.
Digital Marketing News: Record Influencer Spending, Google’s Gmail Shopping Ads, Pinterest’s Verified Merchant Program, & Twitter Engagement Stats
Facebook Adds ‘One-Time Notification’ API to Messenger for Business
Facebook has given marketers new options for contacting consumers who have agreed to notifications, with the release of an API token system that will enable expanded brand-to-customer contact choices, the social media giant recently announced. Social Media Today
Twitter says ad tech and product updates will improve direct response advertising
Twitter saw fourth quarter advertising revenues climb by some 12 percent to $885 million, with monetizable daily active users (mDAUs) up 21 percent to 152 million, and pointed to several updates that it expects to continue bringing better direct-response ad revenue, the firm recently reported. Marketing Land
Google is Expanding Shopping Ads to Gmail
Google announced that it plans to offer a new variety of ads targeting Gmail users. Beginning March 4, Google’s Product and Showcase Shopping ads will get the ability to run on Gmail, the search giant recently revealed. Search Engine Journal
Authenticity and Great B2B Content Marketing Go Hand In Hand
Digital audiences in 2020 are savvier — and more skeptical — than they’ve ever been, and having been exposed to countless marketing messages on an hourly basis, marketers face a trust barrier that authentic content can reach through.
When done well, authenticity is a business growth engine for B2B marketers, and with trust in marketing at the low levels seen in the following chart, boosting trust is a much-needed benefit, especially when done by using trusted influencers in your marketing mix.
Hungry for More: What B2B Marketers Need to Know About Episodic Content
Episodic Content Builds Loyalty and Retention with Your Audience
Storytelling is very powerful in B2B marketing. It helps audiences mentally organize, connect, and contextualize information in a way that makes the content much easier to understand and remember. In addition, storytelling through content marketing helps build trust.
Episodic content provides a means to extend the storytelling dynamic over lengthier time periods and campaigns. In the same way a strong narrative or theme compels a reader to keep scrolling through a blog post or viewing a video, connecting multiple pieces of content through this framework urges content consumers to find and enjoy that next nugget.
Microsoft Lists SEO as the Most Important Hard Skill for Marketers
A study published by Microsoft aims to identify the most important trends in marketing for the 2020s.
The study contains a section on trends in marketing skills, with lists of the most important skills for marketers over the next decade. At the top of the list of important hard skills is search engine optimization.
- Data analysis
- Behavioral analysis
Google My Business: FAQ for Multiple Businesses at the Same Address
Q: I have more than one business at the same address. Can I have more than one Google My Business listing?
A: If you are legitimately operating multiple, legally distinct businesses, you can typically create a Google My Business listing for each of them. It’s not at all uncommon for more than one business to be located at a shared address. However, keep reading for further details and provisos.
Q: How do I know if my multiple businesses at the same address are distinct enough to be eligible for separate Google My Business listings?
A: If each brick-and-mortar business you operate is separately registered with appropriate state and federal agencies, has a unique TAX ID with which you file separate taxes, meets face-to-face with customers, and has a unique phone number, then it’s typically eligible for a distinct GMB listing. However, keep reading for more information.
The Power of “Is”: A Featured Snippet Case Study
Why are featured snippets important?
A featured snippet is important because it represents an additional SERP feature that you can secure. Usually located at the very top of the results page, featured snippets offer you greater visibility to searchers and can boost brand recognition.
Our featured snippet plan of attack
- Research, research, and more research on how to pull this off
- Identify keywords we wanted to target
- Change how we structured our on-page content
- Measure, test, and repeat the process
Imposter Syndrome: What It Is, and How to Overcome It
One thing that really helped me face my fears and present at that summit was realizing that all of my worries were incredibly selfish. None of them had anything to do with my audience. They were all about me, and how I might be perceived.
And so I started thinking about my audience instead:
- who they were
- how they might be feeling
- what the realities of their life might be
- how my words might affect their lives.
This was a powerful thing for me. It shifted the focus away from my self-centered, greedy, selfish thinking (that wasn’t helping me anyway), and towards the reason I weas presenting in the first place—the people in the audience.
Whether you’re a blogger, YouTuber, Instagrammer, podcaster or speaker, this is great advice. It’s so easy to think in terms of how our content makes us look.