As Digital Marketing is a very vast field full of learning opportunities and new things to discover, Marketers are always up on their toes just to be on the latest update or what would be the trend for this year or this season. It seems to be a tough competition out there, but how would you grow if you don’t try?
With the Internet as a very powerful medium and almost everyone uses it for how many hours in a day, this platform will be here for a long time. It’s everywhere you look, and there’s almost no reason why you don’t have to make your online presence felt. There are many ways that you can benefit from traditional or digital marketing, and it will always boil down to what suits you and your clients best.
Will Digital Marketing Replace Traditional Marketing?
Digital or Traditional? Discover What’s Working!
That baseline information is essential to establish measurable marketing. But there are a few more critical steps that will help you to understand what turns a stranger into your customer:
- Define your benchmarks. This way you can understand what positive ROI really means for your company.
- Understand the quality of your lead types. Each lead has an effect on your revenue. Not all leads are created equal, so understanding this can help you focus where it’s most effective.
- Learn what data your sales team uses. How does the sales team convert leads into customers?
- Determine your ideal client profiles or buyer personas. Figure out which lead types that will generate the most revenue and align with the ideal direction of your business.
- Understand the time it takes for a lead to become your customer. This number can differ drastically from business to business and helps you see the importance of every conversion.
- Trace the buyer’s journey of your current customers. Understand how they went from having a problem to being your customer and everything that shaped that journey.
4 Reasons Why Digital Marketing is More Important Than Ever
Everyone uses social media
First and foremost, recognize how many people use social media and how much time they spend on different platforms.
According to Statistica, 3.08 billion people use social media (about 45% of the world’s population), and the average amount of time spent by adults on social media is 2 hours and 22 minutes per day. Teens spend even more, averaging 3 hours a day on social platforms. With the worldwide stay-at-home orders, time spent on social media exploded.
With all of this opportunity to reach your target market, social platforms take a prominent position in most business’s digital strategy. Using social platforms, you potentially market your business to millions of people.
3 Underrated Marketing Tactics That You Need To Implement Now!
If there is one thing that is holding us all together – it’s technology.
There is a huge amount of potential out there for nearly all small businesses, but it takes a bit of strategy and effort to fully maximize it. This article will share three underrated marketing tactics that you should consider in your marketing strategy.
Did you know that open rates of SMS sit around 98%?
Compared to email open rates at a measly 20%… this truly demonstrates the power of SMS marketing, which many small businesses overlook!
SMS marketing might seem like a whole new beast to some, but it’s really just another channel of communication that can be easily leveraged – if you know how to do it right!
6 Video Marketing Strategy Tips for 2020
- Develop a Programming Strategy
One tip from Google is to “create a regular release schedule for your videos when uploading to encourage viewers to watch sets of videos over single videos. You can even schedule a video to publish time.”
One small business sentiment on the rise is an extreme focus on online marketing.
“Last year, one of the social media trends that mattered the most was video, video, video! This year, the biggest trend that small and medium-sized businesses (SMBs) should focus on for greater success is the emergence of YouTube as the leading social video platform,” said YouTube marketing expert and best selling author Greg Jarboe.
Best Times to Post on Social Media Right Now
Best Times to Post on Facebook
Activity on Facebook is now consistently high throughout every weekday.
Previously, activity peaked on Wednesday from 11 a.m. and 1-2 p.m,, making that the best time to post on Facebook.
Now, peoples’ Facebook activity is sustained throughout the week.
There’s actually a daily peak at 11 a.m. compared to the rest of the day.
Knowing that, Sprout Social now says the best times to post on Facebook are Monday, Wednesday and Friday from 10–11 a.m.
SEO Tools Aren’t Enough for Success
Tools Are Just Tools
The current purpose of SEO tools is to make our lives easier.
Tools allow us to save time by performing tasks that, in the past, took inordinate amounts of time.
A good example is crawler tools that provide insight on each page of a site, complete with an analysis of problems within the page’s code.
In the past, each page needed to be analyzed individually.
For a small site, this was never a problem.
But for a site with thousands or even millions of pages, the task of individually analyzing every page is difficult, if not impossible.
Tools make impossible tasks possible.
But tools don’t give us a magic bullet for ranking our sites.
If you haven’t figured it out, there are no magic bullets in SEO anyway.
Email Subject Lines that can Improve your Sales Email
PREREQUISITES FOR STRONG SUBJECT LINES
The most effective subject lines start before you even draft your first email. They come after attaining a deeper understanding of who your customers are (or who you think they are) and what catches the interest of your determined demographic(s). The better you know your customers’ profiles and who your customers are, the easier it will be for you to create sales pitches that appeal to your buyers.
One of the best ways to plan email campaigns is to cultivate good leads and extrapolate data as you build your list. We’ll talk about what constitutes a “good” list and explain three quick ways to gather information on your target audience.