In Marketing, you’ll encounter challenges that will be new to you or much harder than the ones you’ve experienced before. There may also be mishaps and mistakes that you’ve done in the past that could make you cringe and shake your head in disbelief. However, the bright side to all of this is that each one of us learn an important thing or two from these experiences. It just makes our lives richer, and when we look back it makes us realize that we’ve grown a lot from taking on these hurdles. Some of these marketing tactics may work for you and some may not, but once you find the right balance and the suitable marketing strategy for you, everything will flow smoothly for you and your business.
Digital Marketing News: How B2B Buyers Pick Vendors, BuzzSumo’s New YouTube Insights, ABM Brings B2B Improvements, & How Brands Use Direct Messaging
10 LinkedIn Stats to Guide Your Social Media Marketing Strategy in 2020 [Infographic]
LinkedIn (client) has an average user session length of over six minutes, with 52 percent of buyers listing the Microsoft-owned platform as the most influential channel during the research process — some of the information contained in a recent infographic. Social Media Today
Instagram overtakes Facebook in audience of top 50 brands, study says
Instagram advertising spending overtook that of parent company Facebook when it comes to 50 top brands, according to newly-released report data, with influencer marketing also showing swift growth. Mobile Marketer
Here’s How PR Pros Are Using Social Listening
67 percent of global marketing communications professionals now see influencer marketing within their scope, while some 77 percent say the same about content marketing, and 56 percent about search engine optimization (SEO), according to newly-released marcomm survey data from Talkwalker. MarketingCharts
25 Things You Should Never Do on Social Media
Confusing Your Business Account with Your Personal Account
It’s important to be entertaining and engaging, but don’t forget to distinguish between business posts and personal posts.
For instance, don’t post a photo of what you had for lunch on your business account (unless you run an organic diet-in-a-box food service).
Getting Angry When You Get Negative Comments
As your brand grows, you’ll get both positive and negative comments.
Remember, negative comments are there to help you improve.
Deal with them open-mindedly and try to solve the problem instead of lashing back.
6 Reasons Why More Content Isn’t Better (It’s Actually Worse!)
Here are six reasons why more content isn’t better – and might, in fact, be worse.
1. Content Marketers Aren’t Immune to the Burnout Epidemic
We’re in the midst of a reckoning with Hustle Culture, a culture of work that glorifies endless productivity, overwork, and sacrifice more than health, balance, and boundaries.
In 2019, we started to see the beginning of the end of this mindset.
First, there was the viral millennial burnout BuzzFeed article. Not that burnout is unique to millennials.
Then, later in the year, the World Health Organization officially added workplace burnout to its International Classification of Diseases.
And all throughout the year, we began to see more discussions of burnout that were frankly long-overdue.
It’s clearly something tons of us are dealing with, so it’s past time we learn how to adapt the content marketing practices born from Hustle Culture to fit the upcoming era of balance.
7 Reasons Interactive Content is the Future of Content Marketing
1. Give value to users in an engaging way
Interactive content gives your audience useful and relevant content. It makes difficult information easy to consume. You can break down large content into small and fun pieces. Content interactivity helps make boring information interesting.
Interactive content makes it possible to personalize information for users. This creates a great user experience. You can use quizzes and assessments to get detailed information about a user. This will allow you to create personalized information, products, and services for them.
It also has deeper level benefits to businesses. By using interactive content, businesses are co-creating with customers. This makes customers a part of the brand and creates strong relationships.
7 Fatal Social Media Mistakes in Corporate Communications
1. No Social Media Strategy
No strategy for social media is one of the most evident social media mistakes you can make. If your corporate communication strategy misses out on social media, venturing into the world of social media will gain you nothing or even bust your reputation and success. Just as any business venture needs a business plan, your social media venture should be planned in a clearly defined process, outlining why you are doing social media and what goals you want to achieve. Without a strategy, your social media communication is most likely to fail.
How to Create the Branded Content Your Customers Will Love
As content marketing is for attracting new prospects and building brand awareness, branded content will reinforce customer relationships and improve your brand visibility.
And perhaps, you know that customer satisfaction is a Google ranking factor. So producing branded content that satisfies buyer needs will increase your brand profile across marketing channels, including social media. How?
When you publish helpful branded content, your readers are more likely to share it with friends and followers. Their friends will also share with their friends, and the circle continues. In fact, it is common knowledge that a satisfied buyer will become a brand advocate for your business.
He will recommend your business to his followers. And you agree that customer advocacyーword of mouth is an effective marketing strategy.
Is Your Blog In Line With Your Brand?
#1 USE A CONSISTENT VOICE
Consistency couldn’t be more important when it comes to tone of voice.
You’ll have spent time crafting a tone of voice that resonates with your readers. They’ve come to know it well. So suddenly employing a completely different tone of voice simply doesn’t make sense.
You know when your Dad tries out a new slang word and you cringe like no one’s business?
That could happen to your blog readers.
Your tone of voice expresses your brand’s personality and values, so keep to them.