If you’re not familiar with cancel culture or how it plays out on Facebook, I’m sure you’ve seen similar ideas progress in real life.
Cancel culture, as it plays out on Facebook, is when a company does something that a group of people finds offensive, and that group responds by leaving negative comments and reviews on the company’s Facebook page.
This happens to large enterprise companies like CNN, American Airlines, and small businesses in local neighborhoods. All it takes is an angry mob to join forces against the business on Facebook. Rarely do facts or even apologies matter.
Facebook has finally decided to fight back. In 2018 they changed their review system. They changed the name from reviews to recommendations and changed the way the system works.
It appears Facebook is continuing to make changes to their recommendation page with active monitoring for a mass increase in negative reviews.
With the new change, if your page suddenly gets a large increase in negative (and presumably positive) recommendations, Facebook will automatically turn off the ability for page visitors to leave recommendations.
When visitors go to your recommendation page, they will see the warning above which says, ” [page name] is receiving an unusual number of recommendations right now. We’ve temporarily turned off the ability for people to leave new recommendations to ensure that the Recommendations being left are genuine and follow our policies. Recommendations must be related to the product or service offered by the business. Please come back later to recommend this page.”
It’s good to see Facebook take action on this but your businesses written social media procedures should still have a plan for handling this type of situation on Facebook and other platforms.
Have you been attacked like this? If not, what’s your plan to handle it if it happens to your business?