Everyone’s looking for the best Digital Marketing Strategy. The one technique that will help your SEO efforts afloat in the midst of this crisis. To be the best in this ever-changing industry. Who wouldn’t want that, right?
But having to admit your weaknesses and knowing you and your team’s strengths have a big role to play when it comes to serving your customers. You don’t need to be the expert know-it-all. What your clients need is an answer to their questions and someone who is “human’ that can relate to their challenges. Knowing your way around SEO is a big advantage, we won’t deny it. But keeping a genuine relationship with the people that contribute to your business growth is also a good place to start. It’s a win-win for everyone.
Why Enterprise SEO Needs a Champion
SEO Champion for the Agency
The biggest struggle that agencies tend to have is with getting their clients to complete the work they have recommended. The weeks pulling reports, as well as the tools it takes to analyze the site and identify opportunities for the client are a lot of time and money spent.
The experiences I have managing SEO on both sides of the fence have allowed me to fully understand what it takes in terms of communication and identifying who the champion is. Whether you are the champion for the agency, or you’re an agency needing a champion, no work for SEO will get completed unless there is one.
How to Go Deeper with Keyword Research: Go-to Tools & Techniques
If you have been in SEO for even a minute, you know the questions that come up:
- How does that traffic play into our ROI?
- Are those visitors converting?
In SEO, you still experience the burden of getting visitors who will turn into leads, customers, or sales.
That is where this deep keyword research process can help you.
1. Get to Know the Human(s) You’re Targeting
You should take the extra step to learn the questions customers are asking and how they describe their problems.
The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing
SEO alone is not enough. A study from CSO insights ranked Web searches the 8th most trusted source of information for technology buyers. According to a study by Forbes/Yext, only 50% of customers believe search results. Search ads are not necessarily the solution because 65% of marketers don’t trust them either (HubSpot).
SEO and influence are excellent partners to deliver a satisfying content experience. To do that, you must first find the sweet spot for your customers with content that is findable with SEO and credible by showcasing relevant expertise from industry influencers.
Why SEO Is More Important Than Ever—Yes, Even During COVID-19
Yes, internet use has skyrocketed during this outbreak, but don’t forget that “internet use” does not refer exclusively to online search. In addition to search, it includes a wide array of activities such electronic transfers, virtual meetings, gaming, movie streaming, mobile apps, social media, and more.
But SEO is important, and might even be essential, for all SMBs during the coronavirus pandemic. Read on to learn why SEO is a worthwhile focus for your business right now, as well as some tangible steps you can take to positively impact your website traffic.
7 SEO Mistakes That Are Hurting Your Website Authority Score
#1. Not choosing the right keywords
To choose a keyword you’ll need to understand your target audience. Find out what they are typing in that search box and then target those keywords.
While determining the keywords you need to target, you can use the following process.
- Identify your keyword
- Check the competition
- Recheck the keyword
If you’ve found your desired keyword to target, then you can use some LSI keywords too. LSI keywords help your content rank in the search even faster.
LSI keywords can be found at the bottom of a Google results page as suggestions.
The SEO Expert’s Guide to Conducting Keyword Research
Here are some of the most important SEO keyword research best practices to help you find the right terms.
1. Discover what your niche is searching for
Relevancy is everything when brainstorming keywords. You need to know what your niche is, and identify what your target customers are searching for.
For example, if you’re an ecommerce business selling furniture, you’re going to look for keywords related to the furniture industry. You can then dig a level deeper to find e-commerce SEO keywords related to your individual products. This may mean targeting types of furniture, such as a style of chair or table. Or it might make more sense to target brand or product keywords.
12+ Free Video Marketing Tactics Your Startup Is Missing out On
Increase the online visibility of your video with SEO optimization
All the time and effort you spent in producing great video content is of no use if your prospects are not able to find it.
Find out what your target audience is searching for within your niche. Do keyword research!
Sign up to an online SEO tool, like Ahrefs, and make sure you SEO optimize your videos.