What drives you? How do you get up and kickstart your marketing strategy during the times that everything around you seems to drag you down? There are so many things that you have no control over, and there will be times that you might feel overwhelmed that would lead you to get sidetracked. Maybe you need a refresher with the basics or you would probably need to set a time to re-evaluate and refocus on your marketing goals. But never forget your big “why”– why are you here and why should your customers trust you. Your reasons may be grand or simple, but having that spark of motivation might just be the one thing you need to keep on reaching the top and keep you back on track.
Your SEO Roadmap Is Wrong: Mapping Digital Success & SEO Through Uncertain Terrain
We may be in uncharted territory, but there is still one indicator that we can use to help us know where to go from here.
We must understand our audience now.
Your audience’s behavior has changed over the last few weeks, but at their core, they are still the same.
As marketers, our “true north” is empathy.
We must be able to put ourselves in our audience’s shoes.
That means understanding what your audience is going through during the “great lockdown.”
You need to pivot from relying on historical quantitative data to a more qualitative approach.
Would People Pay to Use Social Media Platforms to Avoid Data-Sharing? [Infographic]
Facebook users would be willing to pay up to $5.24 per month to use Facebook and/or Instagram, which, according to the data, is a lot more than Facebook would need to charge in order to equal its current revenue totals. That would then put the emphasis on adding users over gathering data, an arguably healthier focus – but could it really happen? Would a social platform ever really risk its growth by implementing a subscription charge?
It’s an interesting consideration either way – check out the full results of Twingate’s survey in the below infographic.
7 Great Ways to Improve Your Content with Social Media
Identify Your Audience
While you’re creating content on social media platforms, it is essential to look at the kind of audience that you will be catering to. Your content needs to be customized for your target audience who might be willing to invest time and resources in your product/service.
Some of these questions might be able to narrow down the process of fixing a target audience for your business:
Who is going to be reading this?
What is their motivation to read this?
What are you trying to offer through your product/service?
Why should they buy your product?
Where’s the Marketing in Content Marketing? 10 Essential Promotion Tactics That Drive Results
- Make Content Worth Sharing – While this seems obvious, in practice, many marketers are creating content to satisfy an editorial plan assignment like X content assets about topic Y per month vs. tapping data sources that can reveal what will actually resonate. Those data sources can be front line staff like Customer Service or Sales as well as social, web analytics and industry news. Insights about frequently asked questions, trending topics and provocative ideas can go a long ways towards creating content people actually want to consume and share with others.
Google SEO 101: Updating Your Google My Business Listing
How is Google My Business Useful?
Google My Business helps people find your business through search results and Google Maps.
It can be used to maintain accurate information about a business in search and maps. It can also be used for engaging with customers and attracting new customers.
How to Conduct a Complete Google Ads Audit
The key to a good audit is to:
Identify what you’re going to review and understand its importance.
Review and document the status of each item in the audit.
Make detailed notes and call out examples of items that need to be revisited or addressed in the post-audit action plan.
Step 1: Review Goals
Before diving into the Google Ads account, the first step of the audit is reviewing business and account goals to ensure you understand what your focus and objectives are.
Announcing: The Keyword Research Master Guide [New for 2020]
Why a new guide?
Often in SEO, we get so preoccupied with technical SEO (pagination, site speed, the latest Python course, etc.) that we forget the basis of winning SEO begins and ends with keywords.
Not choosing keywords before you start with SEO means shooting in the dark — a likely losing gamble if your content will succeed or not.
Choosing the wrong keywords means wasting your time and budget on content that will never gain visibility in search results.
Conversely, choosing smart, targeted keywords can help carve out and dominate a traffic niche that raises you above the competition.
No doubt, the difference between good SEOs and mediocre SEOs is often their keyword research strategy.