Have you ever experienced speaking in front of a crowd and in one snap your mind went blank and the speech you’ve prepared for days slowly faded away from your train of thought? It can also happen with your digital audience.
Whether you’re running out of content ideas for your social media channels or scrambling what to write for your next blog post, it’s all but natural to get overwhelmed and confused on where to get started. You may be too self-conscious with presenting your product without sounding too sales-y, or losing confidence with a new campaign that you’re trying out for the first time. But the best thing that you should keep in mind is to get your audience’s best interest at heart. Shift the focus on your customers and let your contribution be of great value to them.
Digital Marketing News: B2B Brand Purpose, LinkedIn’s New Stories, CMO & Authoritative Content Reports, & B2B’s Expanding Verticals
Facebook Messenger ditches Discover, demotes chat bots
Facebook has rolled out a new more efficient version of its Messenger app, including several changes that seek to place greater focus on swiftness, ease-of-use, and Stories, while removing its Discover tab and de-emphasizing the platform’s chat-bots, the social giant recently announced. TechCrunch
CX Is Broken: Five Takeaway’s From NTT Ltd’s 2020 Customer Experience Benchmarking Report
While over 81 percent of businesses in a recently-released customer experience (CX) report say that they see CX providing a competitive edge, only 14.4 percent say it’s already a crucial strategy within their organization — one of several take-aways of interest to digital marketers in the annual Customer Experience Benchmarking Report. Forbes
Google tops Facebook, Instagram in e-commerce activity, study finds
When it comes to e-commerece performance Google leads both Facebook and its Instagram platform, with paid search ads on Google converting at 2.7 percent, Facebook at 1.5 percent and Instagram at 0.8 percent, according to newly-released report data from Oribi. Mobile Marketer
How to Get the Word out about Your New Blog
So how do we get all those people surfing the web to take a look at your blog? Well, here are four things you should try.
1. Write guest posts for other blogs
Why do companies spent a fortune getting their commercials aired during half time at the Super Bowl? Because it gives them access to tens of millions of viewers. They didn’t create that audience. They just used it to get their message across.
And you can do you something similar with guest blogging.
Of course, you can’t just publish a post on someone else’s blog. You’ll need to build a relationship with those bloggers, and then find out whether they accept guest content. But most blogs will let you add a comment, and that’s where you can add some guest content.
How to Warm Up Your Readers and Make Them Raving Fans
Stage 1: Let people know you exist
When we start our blogs, no-one knows they exist. And if it’s our first blog may not know we exist either.
When I hit ‘publish’ on my first post, no-one knew it was there. I had to email my wife and say, “Hey, check out this link. It’s my new blog.” (And then I had to explain what a blog was.)
Later I sent the link to friends, colleagues and other family members. But I quickly ran out of people to send it to.
I then faced the massive challenge of going beyond my circle of influence and telling more people about my blog.
Perfecting Your Visual Strategy on Social Media: 19 Tips to Follow
1. Content Categories
Pre-defining categories lays the foundation for a successful visual strategy.
Categories are helpful for a number of reasons.
They allow for organization, and they ensure posts are diverse in content – social media days are great, but not every post can celebrate avocados.
Most importantly, categories enable your feed to be visually diverse, and organizationally stunning.
It’s important the client feels their brand is still generating business as well as awareness, and pre-selecting content categories are a seemingly simple, but crucial step to making that happen.
How to Make Compelling Q&A Videos to Build Trust in Your Brand
Step 1: Source Questions About Your Topic
The first step in creating a Q&A video is sourcing questions from your audience.
Depending on your end goal, you’ll want to gather questions that will help you craft a compelling video that can be used in your marketing campaigns, on your website, etc.
For example, if your goal is to add more value to an FAQ page, you’ll want to source commonly asked questions from people who might be new to your brand or who are existing clients.
Prompt Email Subscribers to Send You Questions
If you have an existing email list, you can prompt subscribers to send you their questions regarding a particular topic.
You can even tell them that their questions will be addressed in a helpful video that you will email directly to them once it goes live.
How to Use Welcome Emails and Drip Campaigns to Efficiently Market
What’s in an effective Welcome Email?
- Make sure your subject line grabs their attention.
Your subject line should tell people exactly what’s in the email. If you’re sending a free eBook or course via email, say that loud and clear. Don’t be afraid to use the word, “Welcome” or “Here’s your download from …”If it’s appropriate for your business type, consider using emojis in the subject line. When your reader is looking at their inbox, an emoji will draw their eye and attention.
Twitter Shares Tips on Best Tweet Copy For Announcing a Product Launch
Wadlington recently published a similar video about good and bad tweet copy from the perspective of a business sharing news about a product launch.
Here’s the example provided of the “bad” tweet copy:
- Too long: With a tweet this long you run the risk of users losing interest before they finish reading.
- Redundant emojis: Using a calendar emoji in a tweet about a calendar is unnecessary and repetitive.
- Filler words: Words like “very,” and other types of filler words, can be removed to shorten the length of the tweet.