What are the steps you should take to create a concrete and solid marketing strategy for your business? You might have the basics down pat, but have you considered taking a second look to see if it’s still effective? Every now and then we should evaluate our existing strategies and techniques, and sometimes you might be taken aback that the small details about your website, for example, has an incomplete “About” page! We might have been focused on the bigger aspects of growing a business but the micro-details counts as much too. Never be afraid to try new and daring things for your campaign, be flexible to the ever-changing challenges in this industry as well as hone your ability to be able to effectively communicate with your target market — these are sure-fire ways to get these marketing strategies work for you. More on that as we focus on these articles this week! Read on below.
Google Alerts for Link Building: A Quick and Easy Guide
Google Alerts is beneficial in a myriad of ways beyond the world of link building and SEO, but there’s no doubt that it’s the best way to stay on top of your fresh mention opportunities. Allow me to explain how you can use it!
Setting up Google Alerts
First off, the obvious: you need the correct link. To start using Google Alerts, head over to Google Alerts. You can technically set up alerts without a Gmail account, but I would recommend having one.
Three Steps to a Better-Performing About Page
Why is your About page so important?
It is often an entry page
Whether you’re a business owner or blogger, your About page tends to rank incredibly well for brand-driven search queries (those that contain your name or your brand name). If nothing else, it shows up in your sitelinks:
This means your customers will often enter your site through your About page. Is it making a good first impression to convince them to browse your site further (or engage)?
5 Common Objections to SEO (& How to Respond) – Best of Whiteboard Friday
The number one objection I hear a lot of the time is this other channel, whether that be PPC, social, whatever, drives more traffic or conversions, therefore it’s better than SEO. I want to respond a few different ways depending.
Success follows investment
So the number one thing I would usually say is that don’t forget that success follows investment.
So if you are investing a lot of time and money and talent into your PPC or social and you’re not really doing much with organic, you’re kind of just letting it go, usually that means, yeah, that other channel is going to be a lot more successful. So just keep that in mind. It’s not inherently successful or not. It kind of reflects the effort you’re putting into it.
5 Proven Ways to Re-Optimize Content Quickly
Key Reasons for Content Re-optimization
According to a content study from Pam Vaughan over at Hubspot, 76% of the traffic came from old posts republished a month or more before. Reoptimizing your underperforming content will help you take your content engagement to a new level. Here are some reasons why you should improve your old posts:
- Any content decays over time. Your tips, strategies, or procedures for anything you write will age. Some facts and content marketing statistics can change over time, and different new ideas appear every day. Make sure to keep your content updated and relevant.
Email Traffic: How to Build Your List Organically
For those who are starting from scratch and/or your list is cleaned up and ready to go, you can start implementing some of these five methods to help you build an engaged email list naturally.
1. Start a blog.
Individuals don’t come across your brand randomly in their inbox (unless someone forwarded them an email). In most cases, new leads will come across your brand online, either through a search on sites like Google or via social media through cleverly placed ads.
10 Creative Lead Generation Ideas You Need to Try
Connect via communities
Building and reaching out to a community are equally important in the lead generation process. Whether you are creating a list of leads from a community with similar interests or incentivizing influencer marketing, connecting via communities will help your lead generation process.
Create or curate valuable content for your prospects and clients and encourage them to engage. This will help you direct your effort towards existing customers and encourage them to help spread your word. In other words, make your customers your advocates and thrive in their communities.
Facebook Organic Reach: How to Develop an Engaged Following
When you shift from being a consumer to becoming a creator who’s building a personal brand or a small business, your personal profile needs to reflect that change so you attract the right community of people.
If you struggle to attract the right people to your personal profile (where you have an advantage), then you’re going to have a harder time attracting people to your business page. Where should you hang out on Facebook to be able to find the people you’re looking for?
Most people think that if they’re in social media marketing, they should hang out on social media marketing pages. The problem is that the people hanging out on those pages are typically other social media marketing creators. You want to move outside the box and go swim in a different part of the ocean where there’s fish.