You’ve probably encountered facing bad or negative comments on your site, as well as being frustrated with your ads that doesn’t seem to reach your clients. What is your usual response – flight or fight? Do you delete and ignore the comments or make something out of it that is more productive and establish your brand’s name for the better in the process? Before you feel disheartened, let’s learn how to deal with it positively and make the best out of each situation by these insightful articles.
How negative reviews could be a game changer for your business
Businesses have been ignoring negative reviews so much that based on studies, 87% of them don’t take any pains to address negative reviews.
But have you ever thought of turning ot around and making it beneficial to your business? No one is ever safe from receiving bad feedback once in a while, and from our experience it’s just a matter of facing it head on, and keeping a positive and professional mindset.
As per Baymard’s research, product images and user reviews are the most scrutinized part of product pages. Currently, 8% of sites don’t allow users to submit user reviews, much less negative reviews.
In some cases, users go by reviews and not product descriptions or spec sheets to make informed purchase decisions.
As per Yelp’s Data Science team, 33% of the Yelp users are more likely upgrade their reviews if businesses respond with a personalized message within 24 hours.
Marketing and customer experience keynote speaker Jay Baer noted in his book “Hug your Haters,” that businesses experience a 16% boost in customer advocacy if complaints are answered on review sites. If not, the site faces a 37% decline in customer advocacy.
Do people ‘f—ing hate’ ads? Marketers look to embed brands in culture as aversion grows
You have dealt with it a few times or more. Skipping ads and clicking the exit button just to avoid ads. But how about having your turn to show your ads to your audiences? How can we make them see what we could offer to them without them skipping our ads?
At the end of the day, it all boils down to the realness and authenticity of our content. Creativity to capture their attention wouldn’t hurt too.
“What we do believe is that the longer our brands are on-screen … intuitively, that’s a good place for us to be,” Feinberg added. “If we’re trying to weave our brand into culture more — to become culturally relevant — there’s no place better than content, especially when, in most cases, consumers are trying to avoid advertising.”
“In order to bring effective work to market, you need to focus on what we call share of culture,” Elder said in comments to Marketing Dive. “The best creative shows your target audience that you speak their language and that your intention is to contribute to the culture rather than use it to sell a product or a service.”
Establishing digital bullets to identify marketing cannonballs
How do you arm yourself with knowledge and ensure the growth of your digital marketing business? It’s a fact that your everyday life as a marketer will be a continuous learning process. Accepting and understanding this, while taking to heart your choice of channels, messaging and spend will always vary as you find the perfect fit for each product or service.
Firing bullets in digital marketing
Digital marketing, as a concept, is based around finding the right people at the right time and serving them the right message for where they are in their journey.
Can you see a problem with this?
Here’s the thing; one of the trickiest considerations that business people (and their marketing partners) face is the ‘human element’ when it comes to deciphering what people need.
Therefore, when you are mapping out a marketing strategy you need to know, at a minimum:
> Who you’re talking to
> What they want
> Where they are online
> What language they use
> Where they are in their journey
> When are they likely to engage