How To Hook Your Audience with Social Media

More executives are turning to social media during the pandemic. [Report]
Some 56 percent of business executives have said that they are increasing their usage of social media due to the pandemic, with 68.4 percent expressing positive reactions to colleagues or leaders sharing industry news and content on social media, according to newly-released report data. PRWeekUS

Last Year’s Global Ad Spend Said to Have Outperformed Pre-Pandemic Total by Almost 20%
A strong 29.1 percent increase of the digital ad spending category highlighted overall 2021 global advertising spending that outperformed pre-pandemic figures by nearly 20 percent, according to newly-release report data of interest to online marketers. MarketingCharts

Mobile Ad Spend Leapt 23% To $295B In 2021, 19% Jump Forecast For 2022
A robust 70 percent of overall digital advertising spending was accounted for by mobile during 2021, with mobile ad spend garnering a 23 percent increase, as globally some 3.8 trillion hours were spent on mobile during the year — three of numerous statistics of interest to digital marketers contained in recently-released report data. MediaPost

https://www.toprankblog.com/2022/01/b2b-marketing-news-012122/

1. Emphasize content’s popularity

This trick serves as social proof, an indicator that other readers found your content worthy of a click to read more. It also includes a component of FOMO – fear of missing out. Scrollers don’t want to miss content that others found truly informative and valuable.

By promoting a content piece as the best or most likable, shareable, or debatable resource offered, you’ll evoke curiosity and motivate them to see what all the fuss is about.

2. Mention a bonus inside the content

Tell your readers that a nice bonus awaits them in the article. These can be free templates, a list of the best blog posts of the year, or practical checklists on a topic.

Long story short, make them understand there’s an added value in your content.

3. Add a humorous yet relevant picture

Technical or detailed content can be difficult to preview on social media. It’s challenging to convey terms and concepts in a brief format because of a few cognitive biases experienced when the brain sees too much information to explore or too much content to remember.

4. Reveal the table of contents

Describe the main point of your article in a sentence followed by a table of contents. This writing trick works when simplified main point sounds too general or vague. It lets users see the details behind the topic to determine if it’s valuable and relevant to their needs.

Rad more: https://contentmarketinginstitute.com/articles/write-content-previews-social-media

Protecting Rankings & Traffic During A Rebrand: SEO Expert Tips

“Changing a URL/domain means a completely new page or website for Google. This is a classic challenge in a website migration,” says Ludwig Makhyan, Co-Founder of Mazeless – Enterprise SEO.

He suggests, “You have to take some crucial steps to ensure your migration process runs smoothly. If you do everything right, you’ll avoid losing your rankings and will save a lot of revenue.”

Some of the most important things you have to do at the Pre-Migration are the following:

Running benchmarks for technical SEO.
Identifying key traffic pages.
Reviewing the staging setup.
Creating an inventory of your content.
Creating a list of redirects.
Reviewing analytics configuration.
Backing up the site and database.

https://www.searchenginejournal.com/seo-rebrand-rankings/433350/

Seven Google alerts SEOs need to stay on top of everything!

Google Analytics offers a custom alerts feature allowing you to get notified if anything weird is happening with your traffic.

How do you do this?

Login to your Google Analytics dashboard > Customization > Custom Alerts > Click “Manage custom alerts” > Click “NEW ALERT”

1. Traffic drop alerts in Google Analytics

There are various ways you can set up traffic drop alerts in Google Analytics. Here’s the most basic one. Set up your criteria that will trigger an email alert, for example:

Set up traffic source to “Google”
Set up your trigger: For the sake of simplicity I just set it to notify me anytime my organic traffic drops below an unusual level

Don’t forget to check the box that says “Send me an email when this alert triggers” to receive an email notification once your traffic drops below a certain level.

You can also set up a certain percentage of the loss – this way you won’t have to modify your threshold as your traffic grows.

2. Referral or direct traffic spike alert

If any of your content assets is going viral, you want to know about that to be able to monitor the progress, help it spread even further, or reply to comments.

Likewise, if your product was mentioned by a social media influencer and suddenly everyone starts typing in your name to go buy from you, you should know immediately.

3. Revenue drop alert

Finally, if you have Google Analytics for ecommerce set up, make sure to create this alert.

For this one, I keep traffic to all sources and choose “Revenue” in the “Ecommerce” section of the drop down. Again, you can set the percentage of the loss.

15 Creative and Killer Content Marketing Ideas (with examples)

Idea #1: Buyer’s Guides

Whether you run an ecommerce business or not, investing in great buyer’s guide content is always a solid investment. That’s not only because you can monetize it to make a profit but also because internet audiences love conducting product research online. If you can provide them with the type of content they’re after, you’ll be:

boosting your SEO
building your authority
potentially even increasing your revenue

Idea #2: How-To Posts

Another killer content marketing idea is to use your expertise to teach your audience how to do something. What matters is that you offer your readers or viewers simple directions that they’ll be able to recreate at home.

Idea #3: White Papers

Are you an expert who can put together more than a couple of thousand words on a subject? Do you have some original information that you could share with your audience? If that’s the case, white papers make for one of the best content marketing ideas you should try out.

These in-depth reports allow you to cover complex subjects and position your brand as an authority in your niche. Moreover, they allow you to create original content that your competition (most likely) isn’t producing.

Idea #4: Gated Ebooks & Resources

One great way to take the previous content marketing idea further is to turn valuable information into gated resources.

By adopting this strategy, you’ll achieve two things. On the one hand, you’ll be turning your expertise into an exclusive asset that only you can offer. On the other hand, you’ll create an effective lead generation form that will help grow your business with content marketing.

https://nealschaffer.com/content-marketing-ideas/

10 Big Ways Infographics Benefit Your Content Strategy

1. Infographics Can Improve Decision-Making

If you are trying to understand something complicated, infographics help your brain work through it quicker.

This, in turn, helps your business communicate its end goal quickly and more effectively.

2. They Increase Your Content’s Exposure

Your organization can be best promoted when your content and visuals include useful and meaningful information for viewers. Increase your potential reach by publishing infographics that are:

Relevant to your audience.
Visually appealing.
Adhere to your brand guidelines.
Convey complex information in a simple format.
Tell a compelling story worthy of sharing.

3. Enhances Content Shareability

Infographics should not only be easy to consume, but easy for readers to share.

To improve your infographic’s sharability, your business should:

Enable highly visible social sharing buttons.
Add an embed code button.
Submit to infographic sites (here are 20 to help you get started).
Send it in your monthly newsletter.
Include infographic snapshots or share specific sections to include on social media, in blog posts, and in press releases.
Share with related influencers and social media accounts.
Get more mileage out of your infographic (don’t be afraid to share your infographic more than once).

https://www.searchenginejournal.com/infographics-benefit-content/432926/#close

Why entity search is necessary for SEO success

Entity search has largely grown out of the shifts in the way people perform searches. Voice search, additional search-supported devices and personalized search results all affect content discoverability and how it’s presented, so adapting your content to these formats is vital.

“You may have a brilliant piece of content, but the intent and the expected asset type may affect what is shown to people,” said Hunt.

To optimize content for entity search, Hunt recommends marketers do the following:

Integrate verified semantic elements into your web infrastructure.
Eliminate ambiguous language in your content.
Engage searcher interests in context.

https://searchengineland.com/why-entity-search-is-necessary-for-seo-success-379015