It can be tough to keep your content updated. You spend hours writing a blog post, and then two weeks later it’s outdated. Your social media posts are no different – they quickly become irrelevant. And who has time to rewrite everything all the time?
The good news is that there are ways to make your content evergreen, so it stays fresh and relevant for longer. In this blog post, we will discuss how you can keep your content updated and fresh!
First, let’s start with evergreen content. This is content that is not tied to a specific time or date, and can be relevant for months or even years. For example, a blog post about “How to Start a Business” will always be relevant, whereas a blog post about “The Best Products of 2022” will only be relevant for a short period of time. One way to ensure that your content is evergreen is to focus on timeless topics. These are topics that will always be relevant, no matter what year it is. Another way to keep your content evergreen is to link to other evergreen content.
Now that you know how to keep your content evergreen, let’s talk about how to keep your social media posts fresh and updated. One way to do this is to post evergreen content on your social media accounts. For example, if you have a blog post about “How to Be a Better Leader,” you can share it on your social media accounts and tag evergreen hashtags, such as #leadership or #success.
How to Identify and Refresh Outdated Content
How to identify content that needs updating
So how to identify outdated content (also referred to as expired content or content decay)?
Here are a few methods:
Loss of rankings
If you’re monitoring your rankings, you will be notified of any loss.
There may be multiple reasons for rankings decline, but for content-based pages, it’s often about content getting outdated. Evaluate your target SERP to see if a more up-to-date page is over-ranking yours now.
Loss of traffic
For multi-page, content-heavy sites, it may be next to impossible to keep track of all the rankings. Therefore regular page-level traffic audits will help you catch a possibly outdated article.
Google Analytics is a pretty solid way to identify pages that have seen a decline in the loss of clicks from organic search. All you need is to limit your Acquisition channels to “Organic search”, click through to the “Landing Pages” tab, and use the “Compare” checkbox when selecting dates.
https://moz.com/blog/how-to-update-content
How to Use Product Videos to Generate Clicks and Acquire Customers
Keep your videos brief, entertaining, and fun.
It’s important but challenging to keep the attention of users. Nearly two-thirds of marketers say the optimal length of a short-form video is 60 seconds or less, and even then, people only watch 46-48 seconds of that content on average. That makes it vital to keep videos entertaining and direct.
Limit your content to the most essential information, and keep the presentation succinct. To generate high signup/conversion rates, you need to quickly engage your viewer with entertaining content that will keep them watching.
Include a Call-to-Action (CTA).
Your CTA is a crucial component of video marketing when your goal is to persuade viewers to purchase a product, subscribe to your blog or newsletter, download an eBook, or sign up for a service. CTAs such as “Buy Now,” “Add to Cart,” or “Sign Up,” make the next step clear to the viewer.
Keep your CTA brief. Another approach is to place different CTAs at different places in your video to increase the likelihood of a conversion.
Customize the thumbnail image for each video.
Your thumbnail image shapes the viewer’s first impression of your video. Choose or create an image that will pique their curiosity and imagination. A thumbnail image should accurately represent the video content and be at the highest resolution permitted by the platform.
Google Answers If Core Update Ranking Losses Are A Soft Penalty
Googlers initially advised that there’s nothing to fix when a site loses rankings after a core algorithm update.
But at the same time they also advised improving content, which is somewhat mixed messaging.
There is no half-version of a penalty. A site is either penalized (by a manual action) or it’s not.
It’s a catch-all phrase that explains something without actually explaining it, like the phrase, “engine problem.”
Non-penalty ranking drops can be caused by many different causes:
- Content related issues
- Improvement in how Google understands search queries
- Quality issues
- A competitor simply has better content
https://www.searchenginejournal.com/google-update-soft-penalty/465144/
9 Effortless Ways To Write Creative Product Descriptions That Sell
1. Know Your Customers
Knowing your target customers is the first step in creating great product descriptions. It might sound counterintuitive to begin with customers rather than the product itself. But before you can set the tone and style, you need to get a handle on the buyer persona.
It is as important as having content to fit your audience when dealing with your website and marketing tactics. To make sure you know what your customers want, you should know who they are first.
Tracking how customers arrive at your website, what background and age group they might belong to, and what their interests and needs are likely to be; will allow you to tailor how you present the product to those potential buyers.
2. Sell the Benefits
Customers are looking for products that fulfill a need or fix a problem. If you bear this in mind, then you’ll see immediately which features will interest them. But describing every aspect of the specifications can be off-putting. Keep to the qualities your product has that will benefit your customer.
It is basically an extension of thinking about how the product fits the market. So, go back to your marketing plan and team. What are the main selling points of the item? How do these categorically match what you understand of your consumer base’s needs?
https://www.digitalmarketer.com/blog/creative-product-descriptions/
Google Local Pack: What Is It?
What Is The Google Map Pack?
The “Google Map Pack” (or the Google Local Map Pack) is a prominent section in the Google local search results that showcases the top-ranking local listings for your location or the search location.
In the Google Map Pack, businesses are listed alongside their geographic location, contact information, hours, and other helpful information.
Local Map Pack Statistics To Know
Nearly 1 in 3 of all mobile searches are location-specific, and Google is the top search engine users use to search for local businesses.
In fact, 99% of consumers surveyed by Brightlocal used the internet to find local businesses in the last year.
With that in mind, optimizing for the Google Map Pack is one of the best local SEO strategies businesses can use to drive local traffic.
This starts with creating an online listing and website and then optimizing for the search terms your target audience uses to find businesses like yours.
https://www.searchenginejournal.com/google-local-pack/463476/
Meta Shares New Insights into How to Maximize Your Content Reach on Facebook
In its explanation, Meta says that it now views Facebook engagement in two ways:
- Connected Distribution – Your posts are seen by those who follow you on Facebook. This is your core audience on the platform.
- Unconnected Distribution – Your posts are seen by those who don’t follow you, but may be interested in your content. This type of distribution can come through other users sharing and resharing your posts or from our recommendations in our “Suggested for You” sections.
Now, both of these types of engagement have existed in Facebook for years, but it’s the latter element that’s now getting more specific focus, as Meta looks to pump more AI-fueled content recommendations into your feed.
Indeed, back in July, Meta CEO Mark Zuckerberg flagged the company’s plan to double the amount of AI-recommended content in user feeds by the end of the year.
As per Zuckerberg:
“Right now, about 15% of content in a person’s Facebook feed and a little more than that of their Instagram feed is recommended by our AI from people, groups, or accounts that you don’t follow. We expect these numbers to more than double by the end of next year.”
3 things customers expect from marketers to prove that they’re human
Customers expect empathy
The first value is empathy. Customers want to feel like they’re being understood by a brand and that marketers are listening. “Can you put yourself in my shoes as a customer?” Schwanke asked. “Have you looked at all the emails you’re sending me and read them with a human voice?”
Customers value transparency
Customers need to be able to trust the brand they’re communicating with. Trust is the foundation of a relationship with the customer.
To build that trust, brands need to be transparent about how they use customer data. And beyond that, they should give customers an idea of next steps in their journey.
Customers require responsiveness
And finally, customers want to hear back from the communications they send to the brand. That’s the ultimate reassurance that shows they’re being listened to by a human.
Automation and AI-powered personalization can alienate a customer if that customer asks a question back and doesn’t receive an adequate response.
https://martech.org/3-things-customers-expect-from-marketers-to-prove-that-theyre-human/
The Best Practices in Creating a Sitemap for Your Website
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