If you’re looking to improve your visibility on Google, one of the best things you can do is optimize your Google Business Profile. This platform enables you to submit information about your local business, manage reviews and questions, and publish a variety of media like photos and videos. By taking advantage of all the features GBP has to offer, you can increase awareness about your business and generate more leads.
First, make sure you have claimed and verified your business on GBP. This will give you access to important features like managing reviews and making updates to your profile. Once that’s done, it’s time to start optimizing.
One of the most important aspects of GBP optimization is choosing the right categories for your business. Make sure you select categories that not only accurately reflect what your business does, but also have high search volume. You can also stay up to date on new categories in your industry by regularly checking for updates on GBP.
In addition to choosing the right categories, adding high quality photos is another crucial aspect of optimization. Make sure these photos showcase your inventory, services, premises, and any other relevant information about your business.
How To Get Your Site Indexed Before Launch & Why It Matters
There are many good reasons to get your site indexed in search engines or specific pages before the official launch.
They include:
- You want PR people like journalists, bloggers, and influencers to find you on launch day so they know where to link and which site to share. (If you have competitors with similar names or non-competitors with similar domains, the journalist may link to the wrong site.)
- Your site needs to render and index properly to attract new customers via search engines. By being indexed before launch, you can check the cache and troubleshoot any issues. (Some spiders will do this as well, but I always prefer to use the search engine when I can.)
- Launches mean big ad spending, and you’ll want the customers you are paying to gain exposure to find you easily.
One underutilized technique to get indexed is having backlinks from pages that get crawled by “discover” and “refresh.”
- Discover is Google’s new content discovery spider.
- Refresh is the bot Google uses to refresh the content within its indexes.
Once you have a blogger or website owner that will give you a backlink or two, see if they’ll log into Search Console.
https://www.searchenginejournal.com/site-indexing-before-launch/448125/
Beginner’s Guide to Google Business Profiles: What Are They, How To Use Them, and Why
While each local business will need to take a nuanced approach to using Google Business Profile and Google Maps to market itself, most brands will maximize their growth potential on these platforms by following these seven basic steps:
1) Determine the business model (brick-and-mortar, service area business, home-based business, or hybrid). Need help?
2) Based on the business model, determine Google Business Profile eligibility and follow the attendant rules laid out in the Guidelines for representing your business on Google.
3) Before you create GBP profiles, be certain you are working from a canonical source of data that has been vetted by all relevant parties at the business you’re marketing. This means that you’ve checked and double-checked that the name, address, phone number, hours of operation, business categories and other data you have about the company you are listing is 100% accurate.
4) Create and claim a profile for each of the locations you’re marketing. Depending on the business model, you may also be eligible for additional listings for practitioners at the business or multiple departments at a location. Some models, like car dealerships, are even allowed multiple listings for the car makes they sell. Consult the guidelines. Provide as much high quality, accurate, and complete information as possible in creating your profiles.
https://moz.com/blog/beginners-guide-to-google-business-profile
5 Ways SEO Experts Are Winning In Local Search With Automated SERP APIs
1. Uncover & Repair Bad Reviews & Press To Increase SERP Rankings
You can use SERP APIs to manage the online reputation of your organization.
Worried about bad PR? Get alerted so you can get ahead of it.
Wondering if bad reviews are making your products appear lower on SERPs? Find out in seconds.
SERP APIs can help you and your team with Online Reputation Management (ORM).
How? By quickly scraping all public web data from search engines and seeing, at a glance, what pages rank highest – for positive and negative reasons – when searching for branded keywords or product keywords.
Your automated SERP API tool will show you how your brand is positioned to the public, and how its position is influenced by these factors.
From here, you can develop a superior strategy that counteracts any negative content with positive content – leveraging the insights pulled from the SERP web data to optimize your brand’s reputation and reach.
2. Build Your Strategy With Real-Time Keyword Research & Web Data
Traditional SEO tools rely on historical data to give you insights, providing results or data from a week ago or longer.
Often, they don’t give users the option to search by city or other detailed parameters. This becomes an issue for local SEO specialists, as search engine results for a keyword in Miami will appear differently than they will in Orlando.
It’s time to get ahead of your competition by creating your strategy from real-time web data.
How? SERP APIs have the ability to scrape public web data from search engine results pages in real time from any country, city, or location, making it perfect for international SEO and local SEO.
You’ll be able to build local SEO strategies and ORM strategies that improve your brand’s ranking position across locations in real time.
https://www.searchenginejournal.com/local-search-serp-apis-brightdata-spa/467021/
What Is Topical Authority in SEO & How to Build It
So how do you build topical authority for your site?
First, you need to cover all the obvious SEO basics. Assuming you’ve got the basics covered, building topical research is pretty straightforward.
In very simple terms, you need to:
- Do keyword research to find all the talking points within a topic.
- Organize that data into topic clusters.
- Produce content that meets the search intent of those topic keywords.
- Build relevant internal and external links to your content.
Google, as a search engine, works with semantic associations. This means it has to associate a website with a topic in order to rank it as a relevant resource for keywords that are part of that topic.
If you have a lot of content about a certain topic, this allows for more relevant internal links, which allow Google and users to find your content more easily which, in turn, may land you more natural backlinks.
https://ahrefs.com/blog/topical-authority/
Digital Brand Compliance: A New Responsibility of Content Marketing
Digital brand compliance is a necessary new market for several reasons:
- Digital asset management systems have become more real-time systems of engagement.
- Digital rights systems have become more complex and part of an active brand management strategy.
- Content quality management systems have grown in complexity and popularity for myriad content marketing programs and extend to rich media monitoring across diverse third-party platforms.
https://contentmarketinginstitute.com/articles/digital-brand-compliance-guide
404 vs. Soft 404 Errors: What’s The Difference & How To Fix Both
HTTP Status Codes
A webpage accessed by a browser responds with a status code that communicates whether the request was successful and, if not, why it wasn’t.
These responses are communicated with what is referred to as HTTP response codes, but officially they are called HTTP status codes.
A server provides five categories of response codes; this article is specifically about one response, the 404 page not found status code.
The Meaning Of A 404 Response Code
All codes within the 4xx series of responses mean the request could not be fulfilled because the page was not found.
The official definition is:
4xx (Client Error): The request contains bad syntax or cannot be fulfilled
The 404 response is ambiguous as to whether the webpage might return.
Examples Of Why 404 Page Not Found Happens
- If someone mistakenly deletes a webpage, the server responds with the 404 page not found response.
- If someone links to a non-existent webpage, the server responds that the page was not found (404).
https://www.searchenginejournal.com/technical-seo/what-are-404-vs-soft-404-errors/
How To Use Empathy Mapping For Epically Effective Ads
It focuses on six main questions:
- What does she see here?
- What does she think?
- What does she say?
- What does she do?
- What is her pain?
- What is the gain she’s looking for?
Again, it’s all about going through this in an interactive process, which we’re going to do today to understand what it is.
For example, what does she see? What does it look like? What does this problem look like? What is it? What surrounds her from day to day? What kind of office is she seeing? What kind of research? What kind of things is she looking at on YouTube? What problems does she actually encounter with what she sees? Where’s the conflict going on inside her mind? What does she hear? This is what her family says. This is what her friends say. Who is really influencing her, in her day to day? Is it the internal chatterbox? If so, what is that internal chatterbox telling her?
We’re all trying to figure out as much as possible because you can’t possibly interview a 100 or 400 people unless you have an epic market research budget. But you don’t need to!
Where to Conduct Market Research
For example, YouTube. YouTube is a fantastic resource. Other resources where you can find this kind of information are Facebook Groups. If you just plug yourself into the right Facebook groups, you’ll find out information about what’s really going on.
You would be shocked at how many people have their own Facebook Groups for their business and don’t actually read the conversations that are going on them, even though they could tell you exactly what the pain points are of the people in their business.
https://www.digitalmarketer.com/blog/how-to-use-empathy-mapping-for-epically-effective-ads/
What Is Semantic SEO and How Can It Help Your Business?
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