It’s so easy to get lost and keep up with all the SEO tactics and ever-changing world of Digital Marketing. An expert will advise you to follow this, while another will contradict what you’ve heard. Another scenario would be that technique that’s been working for you for a while would change in one snap once Google’s algorithms decides to. SEO will always be technical, but digging deeper to what your customer needs will lead you to answers. Take cues from them from a human perspective through listening to them and to be genuine with everything that you do.
Digital Marketing News: B2B Content Lifecycle Study, LinkedIn’s New Featured Section, B2B Millennial Report, & Facebook Adds Story Discovery Feature
How the Fastest-Growing US Companies Are Using Social Media
87 percent of Inc. 500 firms used LinkedIn for social media during 2019, topping a list of how the fastest-growing U.S. firms are using social media, outlined in a recently-released UMass Dartmouth report of interest to digital marketers. MarketingProfs
The Best Times to Post on Social Media According to Research [Infographic]
B2B businesses find that the best posting times on LinkedIn are before noon and around 6:00 p.m., one of numerous social media platform most effective posting time statistics outlined in a recently-released infographic. Social Media Today
Which of My Competitor’s Keywords Should (& Shouldn’t) I Target? – Best of Whiteboard Friday
So when I’m looking at this list, which ones do I want to actually go after and not, and how do I choose? Well, this is the process I would recommend.
I. Try and make sure you first understand your keyword to conversion funnel.
So if you’ve got a classic sort of funnel, you have people buying down here — this is a purchase — and you have people who search for particular keywords up here, and if you understand which people you lose and which people actually make it through the buying process, that’s going to be very helpful in knowing which of these terms and phrases and which types of these terms and phrases to actually go after, because in general, when you’re prioritizing competitive keywords, you probably don’t want to be going after these keywords that send traffic but don’t turn into conversions, unless that’s actually your goal. If your goal is raw traffic only, maybe because you serve advertising or other things, or because you know that you can capture a lot of folks very well through retargeting, for example maybe Hammer and Heels says, “Hey, the biggest traffic funnel we can get because we know, with our retargeting campaigns, even if a keyword brings us someone who doesn’t convert, we can convert them later very successfully,” fine. Go ahead.
The Rules of Link Building – Best of Whiteboard Friday
All right. So what are the dos? What do you want to be doing? First and most importantly is just to…
I. Determine the value of that link. So aside from ranking potential, what kind of value will that link bring to your site? Is it potential traffic? Is it relevancy? Is it authority? Just start to weigh out your options and determine what’s really of value for your site.
All right. So what not to do. The don’ts of today’s link building world are…
I. Don’t ask for specific anchor text. All of these things appear so spammy. The late Eric Ward talked about this and was a big advocate for never asking for anchor text. He said websites should be linked to however they see fit. That’s going to look more natural. Google is going to consider it to be more organic, and it will help your site in the long run. So that’s more of a suggestion. These other ones are definitely big no-no’s.
Heart, Ear, Eye, Mind, Mouth: Local SEO Exercises for Your Least Technical Clients
A business owner with their heart in the right place can powerfully contribute to local search marketing by:
- Running a customer-centric business.
- Creating customer guarantees that are fair.
- Creating an employee culture of respect and empowerment that extends to customers.
- Creating a location that is clean, functional, and pleasant for all.
- Honestly representing their products, services, location, and reputation.
- Refraining from practices that negatively impact their customers and reputation.
- Participating positively in the life of the community they serve.
2020 Google Search Survey: How Much Do Users Trust Their Search Results?
According to data pulled by Dr. Pete Meyers, based on a sample set of 10,000 keywords, Google has increased the frequency with which it displays Featured Snippets as part of the search results. In the beginning of 2018, Google displayed Featured Snippets in approximately 12% of search results; in early 2020, that number hovers around 16%.
Google has also rolled out several core algorithm updates in the past two years, with the stated goal of “delivering on [their] mission to present relevant and authoritative content to searchers.” What makes these recent algorithm updates particularly interesting is how much E-A-T (expertise, authoritativeness, and trustworthiness) appears to be playing a role in website performance, particularly for YMYL (your money, your life) websites.
Six key SEO recommendations that matter in 2020
1. Google BERT
Google BERT is one of the major updates from Google that impacted one in ten of all search queries. Google BERT helps Google understand search queries like humans and find the most relevant content for those queries. Google has rolled out the BERT update for all languages and that’s why it has impacted rankings of sites and Featured Snippet results.
If your website saw drops during the recent Google core updates then there could be chances that Google BERT has impacted your rankings.
You should understand the search intent of a query before writing about it. Because if your content can’t satisfy the intent behind that keyword then you can’t rank on Google.
For this, first of all, understand the nature of a keyword – is it informational, transactional keyword or commercial intent keyword? Once you understand, explain that topic or question properly in your content but according to the intent.
SEO on Social Media – How It Works with Social Media Marketing
Your profile will rank in google search engine results
While a single Instagram, Facebook, or Twitter post won’t be picked up by Google’s algorithm, your profiles will.
The more of your own marketing that you create online, the easier it will be for people to find your company.
You can even use your social media biographies to define keywords that can help boost your SEO.