Is doing too little or too much beneficial to your Digital Marketing plan? Refocusing and keeping it simple with our SEO tactics is key as we tackle on these articles, plus Digital Marketing News to keep you up to date with what’s new and trending.
It’s Content and It’s Links – Are We Making SEO Too Complicated?
Focusing on Content and Links is a surefire way to be less overwhelmed. Executing these concepts are much easier said than done, but putting your energy on what’s most important and pinpointing what your customers will need is a guarantee to get positive SEO results.
..The point is, everything in SEO begins and ends with content. Whether it’s a blog post, infographic, video, in-depth guide, interactive tool, or something else, content truly rules everything around us online.
Content attracts and engages visitors, building positive associations with your brand and inspiring them to take desired actions. Content also helps search engines better understand what your website is about and how they should rank your pages within their search results.
Proper keyword research is the difference between a targeted content strategy that drives organic visibility and simply creating content for the sake of creating content.
- Research your keywords and niche – Having the right content for your audience is critical to earning search visibility and business. Before you start creating content or updating existing pages, make sure you take the time to research your keywords and niche to better understand your current rankings and position in the search marketplace.
- Analyze and expand keyword opportunities – Beyond understanding your current rankings, you also need to identify and prioritize available keyword opportunities. Using tools like Moz you can uncover hidden opportunities with long-tail and related key terms, ensuring your content strategy is targeting your best opportunities.
- Craft strategic content that serves your search goals – Using keyword analysis to inform content creation, you can build content that addresses underserved queries and helpful guides that attract links. An essential aspect of a successful content plan is balancing keyword-focused content with broader, more linkable content and ensuring you’re addressing both SEO goals.
- Promote your pages for relevant links – Billions of new pages go live each day, and without proper promotion, even the best pages will be buried in the sea of content online. Strategic promotion of your pages will net you powerful backlinks and extra visibility from your audience.
The Marketing Tactics People Love (And Love to Hate) [Exclusive Survey]
Marketing tactics may work well for some, while other things might not perform the way you want them too. There are also times when your marketing intuition and gut-feel works wonders! Always be on the lookout for trend changes and make good use of studies like these.
It’s critical to analyze the attitudes and behaviors of your current and potential clients/customers in order to best communicate with them in the methods they prefer. But every now and then, it’s also helpful to zoom out and see how different marketing tactics are faring in general.
Here’s the thing: The marketing industry experiences a constant ebb and flow. A tactic like email marketing becomes popular, everyone does it, the space becomes diluted, and then other tactics start to gain traction as people seek out “quieter” channels.
That doesn’t mean those tactics no longer work. It just means it becomes harder for your message to be seen because the volume of content out there for people to read is expansive. You have to work harder for it, have an intimate understanding of the information your audience wants, and test relentlessly.
8 Ways to Collect Customer Feedback & What to Do With It
Having customer feedback as valuable data is equivalent to letting your clients that their voices are heard. They feel more connected with your business as you engage with them more, and in return the information you will gather will help improve every aspect of your business.
To cut through the noise and reach our customers, we have to pay attention to what they want – and it starts with feedback.
Customer feedback is an amazing asset to have in our toolbox. It gives us real insights into how our customers feel and what they want.
It shows us what we are doing right, how we can improve, and is integral to brand messaging and marketing.
1. Customer Check-Ins
A check-in can be as simple as picking up the phone or sending an email.
2. Live Customer Q&As
Sometimes our customers can show us the best way to use our products.
3. Call on Customer Support
If you want to create efficient marketing campaigns, you need to break down those silos – starting with support.
4. Check the Chat Logs
If you don’t have direct access to the chat platform, ask your support team to include you on reports.
5. Scrub Your Site Search
Site search allows us to see exactly what our users are looking for. It shows us what information they want and more importantly, what information they can’t find.
Click on the link below to know more:
Digital Marketing News: Instagram Tests Hiding Likes, Brand Trust Priorities Report, & Facebook’s New Brand Tools
Take a look as we give you a rundown on the latest Digital Marketing news on the article link below. As digital trends evolve and change now and then, keep yourselves armed with knowledge on what’s new and what’s not.
Brands are linking influencers and Instagram Checkout to drive sales
Instagram Checkout has proven popular among some brands using influencers to drive more seamless ecommerce experiences, and the availability of Amazon Pay is also playing an increased role in recent stronger Instagram Checkout results. Glossy
Facebook Expands Access to Brand Collabs Manager, Adds New Insights to Creator Studio
Facebook recently broadened mainstream access to its Brand Collabs Manager influencer discovery and connection database, and has rolled out new tools that will show if a brand’s page meets qualification minimums to use the expanded set of features. Social Media Today
Brands Recognize That Respect for Data is Critical in Securing Customer Trust
Respecting customer data topped the list of brand priorities to build trust, new report data showed. Personalized communication, transparent and secure data practices, and following through on promises were the other top trust-building brand priorities in the report, which tapped a variety of senior decision-makers. MarketingCharts
Hiding Out: How B2B Marketers Can Adapt to Hidden Like Counts
As removing the Like counts will surely have an impact on user behavior and engagement, we’ll be continuing to see what this change could mean for us marketers and see what actions we can do with this feature. This could be an opportunity to be creative and resilient marketers – so bring it on!
Although Instagram and parent company Facebook have yet to release any results from the tests, or even any indication that they may become permanent, some firms have started to look at initial results using their own data.
One early study of 154,000 Instagram influencers from influencer marketing platform HypeAuditor looked at how like counts were affected in the non-U.S. test countries, showing that among influencers with between five and 20,000 followers there was an across-the-board decrease in the total number of likes, as shown in the image below.
The jury is still out on whether or not 2020 will see more social platforms hiding or placing less emphasis on like, share, and follower counts, but savvy B2B marketers will be prepared to shift to other facets of measurable campaign engagement.
Creating B2B Content With Impact: Pearls of Wisdom from Marketing Leaders
Finding your drive when you’re caught on a marketing stump? Be inspired on this article as Marketing Pros get to where the heart of marketing is. Learn more on the importance of keeping an open dialogue and creating an impact with your audience.
The premise is simple: Your audience has questions. You have the power to answer them whenever and wherever your audience is searching. But this goes beyond developing content based on keyword research or pumping out what we’ve always done.
Social listening. Building relevant influencer partnerships. Providing thought leadership on burgeoning trends. Learning from what other brands are doing inside and outside our industry. Content marketing isn’t the act of creating and distributing content.
Put simply, content marketing is about delivering buyer’s with needed information, jumpstarting discussion, fostering engagement, encouraging collaboration, and above all else listening and then responding to what our audience needs from us. That’s how we make a meaningful impact.