Picture this: A cheerful and friendly salesperson is in front of you and is trying to convince you to purchase their latest product. The product that they are introducing seems to be amazing, but you’re not quite convinced. What do you think is missing? He got your attention, but did his message feel relatable to you? Were you able to create a connection?
We aspire to be the best Digital Marketing experts out there, and we have this goal to boost sales and make profit. But the funny thing is, the moment you sound like you’re selling something, people seem to be repelled and stop paying attention. Change this by letting your audience feel that you are genuinely communicating and building a rapport with them. Be as natural as you would talking to a long-time friend.
Marketing will always be a learning process and taking a step back to evaluate the areas that didn’t perform well. Continue to learn from it, adjust, and try out new ideas. More importantly, create a meaningful connection with your audience.
How to Become an SEO Expert
1. Understand the Basics of SEO
To become an expert, start with the basics. You need to understand how audiences and search engines interact, and what you can do to optimize content effectively.
Learning the basics boils down to three core components:
- The types of content that users want, expect, or need. It’s all about user intent.
- The inner workings of how search engines really work.
- The tools and techniques needed to optimize websites.
How to Create LinkedIn Videos That Work
#1: Begin With a Video Content Audit
Research shows that expertise and competence are two of the critical components people require to trust a brand, and video allows you to achieve both effectively. It’s a powerful trust-building agent.
Video is a more versatile medium than text, aiding the delivery of your message with moving visuals and sound. It can also put face to your brand. By developing the right types of videos for LinkedIn, you can humanize your brand and build the kind of trust that helps accelerate sales cycles and turns customers into advocates.
A LinkedIn video marketing strategy isn’t as easy as “point, shoot, and upload,” especially if you’ve already created videos but haven’t generated the kind of results you’re after. You have to be more strategic.
Blog Topics: How to find Your Sweet Spot (Even in a Boring Niche)
Figure out your people
The best way to find blog topic ideas is to look at your audience. What are their pain points, concerns, and obsessions when it comes to your products? Easier said than done sometimes, but chances are you already have at least an inkling on why they choose you. So start there and backtrack.
If you’re lucky, you’ll have some research or set personas to use. If you aren’t, make do. The point isn’t to get hung up on idealizing your audience, or nailing down that brand of tofu sausage they like. The point is to nail down their pain points and desires and move on.
How to Write for Google’s Core Algorithms, User Intent & SEO
1. Write for Google’s E-A-T Standards
Clear as mud?
Here are four components of content that Google awards on its SERPs time and time again.
Tired, old advice will never make it in the eyes of today’s online readers.
So if you publish generic, cliché content that’s just, well, meh…your readers will click back the moment they land on it.
And Google will notice.
13 Facebook Targeting Options You Need to Know About
1. Website Retargeting
Website retargeting is likely the most familiar option.
As a starting point for any Facebook advertising strategy, you should install the tracking pixel on your website and set up some basic retargeting audiences.
But think beyond simply targeting everyone who visits your site, and segment audiences based on pages they viewed.
For instance, you can target users based on specific categories of services they’re interested in.
Here’s One Content Marketing Trick for Every Step in Your Conversion Funnel
Yet, the most consistent, reliable and – as a rule – profitable source of traffic remains organic search.
There are many reason why organic search traffic win the traffic generation game, including:
- It doesn’t interrupt the customers’ journey, unlike social media ads that tear users from browning friends’ feeds and force them into third-party landing pages offering them to buy something they were not really looking for at that particular moment
- It matches the in-the-moment need: Google users are actually there for a purpose and search results match that purpose precisely
- It is not affected by “banner” blindness, as people are pretty used to ignoring ads in any form these days, etc.
Instagram Link In Bio: Unlocking The Power Of A Single Link In 10 Different Ways
One of the best ways to use this link is to organize all your social media platforms onto one URL. Just because someone is following you on Instagram doesn’t mean they’re definitely following you on all of your other platforms, too. Chances are you’re creating at least slightly different content for your various platforms. By creating a link that has all of your social media accounts in one, you can easily promote content on different platforms and guide your followers to your other social media accounts.