Creating something different or something much better as your SEO tactic could be a new challenge for you. It used to be all about the links but now there are so many possibilities. Where do you begin and how do you follow through with your SEO tactics? Are you informed with the latest trends? Is your content reaching out to your targeted audience – and most importantly, do you take time to listen to their thoughts and inputs? Find out more on the articles below and gain more insights with the latest on Digital Marketing strategies.
2020 Local SEO Success: How to Feed, Fight, and Flip Google
Information about your business is going to exist on the Internet whether you put it there or not.
Google’s house may be structurally unsound, but it’s also huge, with a 90% search engine market share globally and over 2 trillion searches per year, 46% of which are for something local.
By feeding Google: Begin with a rock-solid foundation of business information on your website. Tell customers everything they could want to know to choose and transact with your business. Cover every location, service, product, and desirable attribute of your company. There’s no chance you won’t have enough to write about when you take into account everything your customers ask you on a daily basis + everything you believe makes your company the best choice in the local market. Be sure the site loads fast, is mobile-friendly, and as technically error-free as possible.
Fight Google: With Google so deeply embedded in your company’s online visibility, traffic, reputation and transactions, concerns with the brand and products don’t exist in some far-off place; they are right on your own doorstep. Here’s how to fight well:
1. Fight the spam
2. Stay informed
Flip Google: You’ve fed Google. You’ve fought Google. Now, I want you to flip this whole scenario to your advantage.
How to Create 10x SEO Reports – Whiteboard Friday
1. 2–4 KPIs
The first thing that you want to include in every SEO report is KPIs. These are key performance indicators. These tie directly to your business metrics. Generally, you want to include about two to four of these. You want to keep them top of mind.
2. Search visibility & share of voice
Second, and this is where a lot of people stumble, search visibility or share of voice (SOV). Now where people stumble is this is not a rankings report.
3. Site health
This is your on-page work, your technical SEO. Again, where most people stumble, this is not an audit. You don’t want to list every issue on your site, all the 404s, all the 500s, and things like that because no one really wants to read those things. They get very repetitive.
4. Content performance
One thing I like to include, that often isn’t, is content performance. This is your top content, whether it’s a blog or whatever content you produce, by links, shares, and traffic.
What’s the Difference Between Marketing Versus Branding?
In the earliest days, a brand was primarily what was established through persistent advertising. Today, an idea about your brand could occur at any customer touchpoint. Even a single tweet can impact your brand!
So everything you do, and everything you don’t do, can influence what people think of you and your brand. That’s why increasingly, the role of the CMO is being reimagined as the person responsible for the total customer experience.
You Might Be a Social Media Spammer (And Not Know It)
Your target customers generally don’t care about you or your business, but they do very much care about their own problems and/or challenges. Remember that everything they see or hear goes through their WIIFM (what’s in it for me?) filter. If they don’t care about it, they’ll see it as spam – and in business, it’s their perception of spam that matters, not yours.
Now, this doesn’t mean that you can never talk about yourself, but what it does mean is that everything you post, every message you send, must be viewed through that ‘WIIFM’ filter. Always remember your ideal clients are the stars of the show.
When you do share about yourself or your company, make it clear why your prospects should care about it and how it benefits them. For example, customers prefer to work with experts and will often pay more for their work. You can share your expertise, in order to establish your authority on your topic, and increase trust among your audience.
How to Significantly Grow Your Email List with a Lead Magnet
Lead magnets, also known as content upgrades and opt-in offers, are free resources that provide a unique value to your website visitors in exchange for their email address.
The keyword here is valuable. The more the lead magnet solves a problem for your target audience, the more willing they will be to give up their email address to get your offer.
A lead magnet can be an ebook, a white paper, a checklist, a template, a training series delivered via email, or anything else your target market will find valuable. It’s also important that your lead magnet delivers on the promises that interested the subscriber in the first place.
The 7 Best Reasons To Focus On Content Marketing
As long as you are offering content with value and not simply creating for the sake of adding content, you’re golden. Moreover, you can improve the results of your focus on content marketing by taking a single piece and sharing it in a number of different formats.
For instance, share content as:
- A LinkedIn post.
- A video ad.
- A Quora answer.
- A response to a prospect’s question on Twitter.
Search engines like Google rank sites higher when they have fresher content.
How to Get More LinkedIn Engagement and Clicks
#1: Research Engaging Content Ideas for LinkedIn
Before you create content for LinkedIn, you need to find topics that will engage your audience on the platform.
#2: Publish Longer LinkedIn Posts to Activate the See More Feature
This tactic is straightforward: Write longer posts with no links outside of LinkedIn and no images of any kind. The key is to get the See More link to appear at the bottom of your post, encouraging people to read your entire piece. This counts as a click, which tells LinkedIn your content is engaging.
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