When done correctly, your social media strategy can increase brand awareness and lead to more customers. But have you considered taking a step back and look at what is the most efficient technique, what needs your attention and what is no longer performing? What worked before may not be the best strategy for you right now, or there could be instances where you could make use of a social media plan that you have been hiding up on your sleeve. Stay on top of the game by learning from the experts and keeping informed of the industry news.
Digital Marketing News: YouTube’s Robust Revenue, LinkedIn’s Record Engagement, Gen Z Brand Expectations, & Google’s Unified Messaging
YouTube is a $15 billion-a-year business, Google reveals for the first time
For the first time in nearly 15 years YouTube has released its advertising revenue information, showing that the video platform annually accounted for some 10 percent of Google-parent Alphabet’s revenue, heftily topping Wall Street expectations, while Google Search accounted for $98.1 billion in 2019, the firm revealed. The Verge
Facebook warns revenue growth slowing, costs remain high
Facebook reported its slowest fourth-quarter revenue growth ever, at 25 percent — the fourth straight quarter below 30 percent — and highlighted a rise in quarterly expenses that doubled analyst expectations, among other revelations. Reuters
Google is Working on Chatbots Which Can Engage in a More Genuine, Human Conversation
Google has been developing a higher-performing chatbot model called Meena that it expects to deliver more human-like conversation, incorporating what the search giant calls a “2.6 billion parameter end-to-end trained neural conversational model,” Google recently revealed on its artificial intelligence blog. Social Media Today
The Top 29 Compelling Email Marketing Statistics for 2020
Want that email link clicked? Think buttons.
Using a call-to-action button instead of just a text link will reward you with a 28% increase in click-throughs according to one study
Beware the Spam Filter
When designing an email marketing campaign, everyone worries about being thought of as spam. That’s not surprising, given that:
For the purposes of this statistic, spam includes unwanted marketing emails. That means that if you aren’t getting permission from your customers before sending them an email, you’re spamming them. However, emails that pertain to existing business relationships, or voluntary subscription to your email list, do not qualify as spam.
How to Find Time to Create a Product For Your Blog
Tip 1. Don’t abandon your blog while you’re creating your product
Yes, you need to find time to create your product. But you also need to be able to sell it, which means you need to maintain not only the size of your audience, but also the relationship you’ve built with them.
Over the years I’ve seen numerous bloggers abandon their blog while they created their product. Unfortunately, by the time they were ready to launch it their audience had either gone cold or shrunk significantly (if not disappeared completely).
You need to find a way to create your product while keeping your audience engaged and ideally growing and warming up towards you. Otherwise you’ll be a spending a lot of time and effort getting them back.
Google to Discontinue Classic Version of YouTube on Desktop
Starting next month, users will only be able to access the current version of YouTube. Those who are still using the older interface will begin seeing notifications advising them to switch to the new YouTube.
From the original announcement:
“Our new look applies Material Design to YouTube and delivers a fresh, simple and intuitive user experience that lets content shine – because there’s nothing more important than the creators and videos we all love to watch. My favorite feature of this new desktop design is Dark Theme, which turns the background dark while you watch for a more cinematic look.”
Facebook Messenger Changes Bot Policies: What It Means for Marketers
Facebook Adds “One-Time Notification” API to Messenger for Businesses: Facebook announced that the One-Time Notification API is now available in open beta. This new API allows brands and businesses on Messenger to send important follow-ups “to get in back contact with potential customers with updates relevant to their interests.”
How to Turn YouTube Viewers Into Subscribers and Leads
#1: Attract Cold Leads on YouTube With Topical Content
Total video views is one of the factors YouTube’s algorithm takes into consideration when ranking videos. The more views your videos get on YouTube, the better your content will rank, which will help you rack up even more views.
Your goal shouldn’t be to get just any views, though. You want to get views from your target audience—people who are likely to buy from you in the future. To attract this audience and get them to watch your videos, you need to create videos they’ll want to watch.
Start by creating a persona that represents your ideal audience and put yourself in their shoes. Brainstorm keywords they’ll be highly likely to search for on YouTube and begin searching for them yourself.
How To Know When To Revise Your Content Marketing Strategy
If your site is attracting visitors but they aren’t converting into leads or sales, there is a good chance that your content isn’t serving the purpose it should.
Here’s how to solve this:
- Getting feedback from visitors and monitoring their online activity will provide insights into whether the content is not formatted well, not easily understood, etc.
- For companies that sell highly complex or technical products, using technical jargon could be a turn-off rather than communicating the benefits of your products to your future customers.
- Create search-friendly content for every stage of the content marketing funnel that leads your future customers to the next step in their journey.
- You can make these modifications fairly easily to improve your efforts to build trust with your audience. User experience and buyer enablement also are areas to look at to improve the overall ease of use and the buying process of your future customers.
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