Weekly Wrap-up: Marketing in the Modern Age

Whether we like it or not, marketing is a crucial aspect of doing business. Whether you’re a small startup or a Fortune 500 company, getting your message out to potential customers is vital to generating revenue in the long-term. Here are some articles we have found useful for marketing in the modern age. Whether it’s learning how to listen to potential clients or how to interpret the metrics on your website, how to effectively use Facebook marketing or how to market an app for maximum effect, the insight contained in these five posts is designed to help kickstart your marketing campaign.

 

1)

https://www.quicksprout.com/2016/08/15/how-to-become-a-marketer-whos-obsessed-with-metrics/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Quicksprout+%28Quick+Sprout%29

Overwhelmed by analytics data? Confused about your numbers? Don’t know where to look so that you can improve your marketing strategy? This article from Quicksprout has you covered.

 

2)

http://problogger.com/podcast/146-2/?utm_source=feedblitz&utm_medium=FeedBlitzRss&utm_campaign=problogger

If you want to market to a certain customer base, your best bet is to listen to them. This ProBlogger Podcast details how and why sometimes it’s better to just “shut up and listen.”

 

3)

http://www.digitalmarketer.com/facebook-ad-campaign-case-study/

With so many people around the world using Facebook, it can be a powerful tool to market to people you want to reach. Listen to this breakdown by digitalmarketer.com of one of their most successful facebook ad campaigns for tips on how to make Facebook ads work for you.

 

4)

https://www.quicksprout.com/2016/08/12/have-an-app-the-step-by-step-guide-to-marketing-it-free/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+Quicksprout+%28Quick+Sprout%29

There are tons of apps online, but if you want yours to stand out among the crowd, it will need to be promoted. Learn how to promote your app for free in an effective way with Neil Patel’s guide.

 

5)

https://www.ducttapemarketing.com/blog/proximity-marketing-system/

Brick and mortar stores can benefit from proximity marketing, which uses bluetooth to connect with customers’ smartphones to show them great deals nearby. In this article from Duct Tape Marketing, learn how to put together a functional Proximity Marketing campaign designed to help customers, not annoy them.