To master SEO seems to be a difficult feat at times, but as you build valuable content to your readers, while providing excellent customer experience with your website, you’ll get to learn techniques along the way. Add it up with contributing helpful information, you’ll get to encourage more clicks and improve your odds of ranking higher in the search engines. We’re paying it forward too, by sharing with you these SEO tips!
Giving Back to Get: 5 Ideas to Build Links by Helping Others
Thinking of ways to give back to the community and at the same time you want to give your link building strategy a boost? Getting out of your office chair once in a while could do you good – so here are some essential tips for you to get started.
If your link building strategy feels like it’s missing something, that’s because it is missing something.
Interacting with real human beings – being a part of a community and helping others – is always good for business, and should be a part of your link building strategy.
1. Be a Guest Writer
Guest blogging is one of the most obvious ways to build links. While it does require a little more effort than other link building tactics (You actually have to write something! Gasp!), it is an effective way to increase site traffic and boost SEO.
2. Get Involved in a Greater Cause
Whether you’re planting trees, volunteering at a local shelter, contributing to scholarships, or hosting an online business seminar, your involvement in the community or your contribution to an impactful cause is important to your brand’s reputation.
You may find it surprising though that it can also drive traffic to your site and increase conversions!
To know more, click on the link below:
11 Reasons Your Website Can Have a High Bounce Rate
How can you keep you site visitors in your website and reduce bounce rates? Learn ways on how to improve this and let your readers know more about the best things your business could offer.
As a refresher, bounce rate refers to the percentage of visitors that leave your website (or “bounce” back to the search results or referring website) after viewing only one page on your site.
Before you start worrying, consider that “high” is a relative term. Most websites will see bounce rates between 26% to 70%, according to a RocketFuel study.
Based on the data they gathered, they provided a bounce rate grading system of sorts:
25% or lower: Something is probably broken
56-70%: Higher than normal, but could make sense depending on the website
70% or higher: Bad and/or something is probably broken
There are a number of reasons your website can have a high bounce rate.
> Slow-to-Load Page
> Self-Sufficient Content
> Disproportional Contribution by a Few Pages
> Misleading Title Tag and/or Meta Description
> Blank Page or Technical Error
Click on the link below to know more:
The Most Useful Ways To Utilize Google Search Console
Discover ways to utilize and put Google Search Console to practical use. Reap the benefits of adding your knowledge on how Google ranks your site and consider this tool in your marketing strategy.
Submit Your Sitemap
When you’re creating a new website—or making major changes to your existing site—you need to introduce this new site to Google. Google will only consider displaying your site in their search results once they understand what it’s about, and the way that Google comes to know the content of your site is through crawling and indexing.
Basically, Google has robots that crawl each site, looking for keywords, content, links, errors, and any other information that can help them understand what a website is about and whether or not it will be a helpful site for their users. From there, it indexes your site; essentially, it adds you to their roster of sites they might display in search results.
Get Definitive Answer About Backlinks
Backlinks are another ranking factor. When your website is cited on other sites, Google infers that yours is a trustworthy page that is an authority in your area of expertise. These are major signals that you’ve got a useful website, which will in turn give you a boost in your SERPs ranking.
While there are other tools out there that can estimate your backlink status, Google is able to give you the definitive answer. Using Google Search Console, you can see exactly where your website is linked to elsewhere on the internet.
From there, you can work to build out more backlinks strategically, or even ask to remove links that are harmful for your site (more on that next).
Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday
Get some tips and techniques on why A/B testing with your SEO changes is important to your business as well as with your clients. An insightful article on how to go through with the steps from making a hypotheses up to conclusion.
At Distilled, we use a platform called ODN, which is the Distilled Optimization Delivery Network, to do SEO A/B testing. Now, in that, we use hypothesis testing. You may not be able to deploy ODN, but I still think today that you can learn something valuable from what I’m talking about.
The four main steps of hypothesis testing
So when we’re using hypothesis testing, we use four main steps:
First, we formulate a hypothesis.
Then we collect data on that hypothesis.
We analyze the data, and then…
We draw some conclusions from that at the end.
The most important part of A/B testing is having a strong hypothesis.
The advantages of testing
Now when we talk to our clients about this, it’s because we’re aiming really here to give a competitive advantage over other people in their verticals. Now the main advantage of testing is to avoid those negative changes.
We want to just make sure that changes we’re making are not really plummeting traffic, and we see that a lot. At Distilled, we call that a dodged bullet.
Now this is something I hope that you can bring into your work and to be able to use with your clients or with your own website.
Ongoing Education: Your Secret to SEO Success
In keeping up with the challenges in SEO, us marketers should always be on our toes and be informed with the industry’s fast-paced changes. There’s always room for learning and improvement, and here are some ways to do that.
In 2019 alone, we’ve seen major changes and important trends emerge that have a drastic and lasting impact on the SEO landscape. These trends include:
> The evolution of how Google measures E-A-T and its significance in terms of search rankings.
> And Google’s continuous push to answer queries within the SERP and the emergence of zero-result queries.
This is not the entire list of everything that happened in 2019, but it demonstrates how quickly things can move in SEO.
Some things you can do to improve the E-A-T of your website include:
> Improving your online reputation via third-party review sites.
> Minimizing ad placements on your site to avoid diminishing user experience.
> Being transparent about who your brand is and who the people are behind it, particularly the authors of your content.
> Citing credible sources and earning citations as a credible source.