During these uncertain times, you may find yourself wondering on what lies ahead. It’s a tough time for most of us, and the struggle to stay focused could be very difficult. Let’s try to keep it simple and go back to some marketing basics to enrich our knowledge, shall we? It’s a good kind of distraction to keep our strategies in tip-top shape. All of us wants to be updated and informed with what is happening around us and I know we are doing our part. Being motivated to go on, to be productive and to improve ourselves more could inspire others too. As the saying goes, you should also allow yourself to bloom where you’re planted and to grow in all the places that people thought you never would.
Digital Marketing News: B2B Brand Personalization & Revenue Alignment Studies, Coronavirus Ad Spend Impact, & Facebook’s New Horizon VR
Some B2B Brands Are Falling Short On Personalization: Study
Some 42 percent of B2B marketers see their marketing efforts as not being fully personalized, despite 77 percent seeing personalized marketing as delivering better customer relationships — two of several insights relevant to digital marketers contained in recently-released study data. MediaPost
YouTube to automate more video reviews in light of staffing challenges caused by coronavirus
Coronavirus concerns have led YouTube and other social media platforms to turn partially to artificial intelligence (AI) for flagging troublesome content, as temporary in-house human staff shortages have arisen. The temporary measures include possible delays in appeals processes, and increased instances of falsely-flagged content, YouTube and other social networking firms have announced this week. Marketing Land
A Beginner’s Guide to Ranking in Google Maps
What is Google My Business?
Google My Business (GMB) is a free platform provided by Google where local businesses can create a profile that is displayed across a variety of Google products.
In order to qualify for a GMB profile you must make in-person contact with your customers during your stated business hours. This may mean that you have a brick-and-mortar location where customers come to see you, or perhaps you travel to see your customers.
A GMB profile can display a variety of information about your business such as:
- Business name
- Business description
- Phone number
- Business category or industry
- Locations that you serve
- Business hours
- Products and services
And much more depending on your industry!
Generating Local Content at Scale – Whiteboard Friday
So let’s do this. Let’s talk about probably what I believe to be the easiest methodology, and I call this the Google Trends method.
1. Choose items to compare
So let’s step back for a second and talk about this business that has 18,000 locations. Now what do we know about this business? Well, businesses have a couple of things that are in common regardless of what industry they’re in.
The best part about Google Trends is that they’re not just providing information at a national level. You can narrow it down to city level, state level, or even in some cases to ZIP Code level, and because of this it allows us to collect hyper-local information about this particular category of services or products.
How to Get First-Time Visitors Interested in Your Blog
Tip 1: Make a big promise
If someone lands on your blog and you make a big promise that’s relevant to them, I guarantee they’ll stick around for a while.
But what should you promise them?
Think about your ideal reader. What are their pain points? What problems are they facing? What challenges do they have? Now make a big promise that you will help relieve one of those pain points, solve one of their problems, or overcome one of those challenges.
And put that promise everywhere—on your home page, on your about page, in your tagline, and anywhere else they’re likely to find it.
The Best SEO Game Plan Strategies Include Twitter SEO
Share Your Blog Posts Automatically
There are now 48.35 million monthly active Twitter users. With this large of an audience waiting to learn about your brand and service, there are plenty of opportunities to grow. If you want to tap into this massive audience, you must share your blog posts.
When you are consistently tweeting links to your website, this action signals Google. The search engine giant sees that your website is active and naturally ranks it higher. However, not everyone has time to tweet out links to their website every day. After all, running a business can be time-consuming. Sure, you could hire someone to take over the social media management for you, but that’s not necessary.
Instead, consider automating the Tweet sharing with a helpful plug-in. You can easily connect your WordPress with your Twitter account through the help of a plug-in. Automated tools make it seamless to publish every blog post on the social media platform. Use JetPack for WordPress, IFTTT, Divr.it or Twitter Auto Publish to get started.
The Top 21 Business Blogging Statistics for 2020
Blogging leads to 55% more website visitors
You would assume that if you blog, that content gets indexed by search engines and at some point you receive more website traffic, right? Well, it’s true and simple: Those companies that blog will get more website visitors than those that don’t.
Businesses that blog have 126% higher lead growth than those that don’t
If there is one of these blogging statistics that makes it clear of the value of blogs, it is this one. A blog attracts users from search engines and social media, and assuming your website is designed for lead generation, a blog becomes an essential engine in that lead generation machine.
How to Get More Subscribers, Followers and Connections
Get those all-important email addresses
To start, you should have a subscription form (or a call to action asking them to subscribe) in your navigation or sidebar. It’s not the best way to get someone’s email address, but it’s a good place to start while you’re working out other methods.
And what other methods can you use to get someone’s email address? By far the most effective ones for me have been pop-ups and welcome mats.