Challenging times could make or break a person. None of us knows what lies around or the corner or how to exactly predict the future. How we take the next steps and actions as a business could make a great impact to our customers. It’s very crucial to be more sensitive on where they are coming from. Having an online presence is a gift and we should use it wisely by reassuring them that during these hard and trying times, they can still rely on us more as humans, and not just another business opportunity. Making mistakes and experiencing downfalls are all part of being human, but the important thing to keep in mind here is how get back up and committing to make yourself a much better person for your clients moving forward.
Turning Crisis into Opportunity: How to Use Social Listening to Your Brand’s Advantage
How to Use Social Listening at Each Crisis Level
Level 1 – Averting a crisis
At this stage, it is absolutely possible to ‘nip the issue in the bud’ by dealing with the whispers before they become a chorus.
Set your social listening into motion to find out what’s being said about your brand on forums and social media.
Next collate this information into reports to distribute throughout your brand. These reports will show you where your customers’ concerns lie – helping you to pinpoint the main issue.
From this point, crisis management is fairly straightforward – if the problem is the result of a misunderstanding, you can contact customers directly to allay their fears.
Digital Marketing News: B2B Purpose & Brand Awareness Studies, Twitter Tests Fleets, Gen Z Turns to Influencers, & Apple’s New Push Ads
B2B Companies See Purpose As A Path to Success
Some 82 percent of B2B executives see companies with purpose having more success than those without, with 86 percent saying that purpose is important to their business — two of the insights contained in a recently-released B2B brand purpose survey. MarketingCharts
Twitter starts testing its own version of Stories, called ‘Fleets,’ which disappear after 24 hours
Twitter has begun testing its take on Story-format tweets, which it has dubbed “fleets” for the fleeting ephemeral element. If rolled out to the platform’s full user-base, fleets could provide new options for marketers. TechCrunch
The 7 Deadly Sins of Social Content Creation
Also known as extreme anger or rage, wrath can wreak havoc for your brand – both online and off – in the blink of an eye.
Wrath is one of the most self-destructive social media sins and is the leading cause of many of the feuds, flameouts, and rants that we encounter so often online – especially in social media.
Remember, one ridiculous public rant will cancel out decades of respectable business practices.
If something sets you off, sit on your hands or step away from the keyboard for a while.
Take a walk, listen to some music, or talk to a trusted advisor before you share anything in a public forum.
6 Customer Experience Mistakes Brands Make on Instagram (and Their Solutions)
1. Avoiding Customer Contacts on Instagram
The popularity of Instagram has changed customer expectations a lot. Since an average Instagram user spends 53 minutes a day on the platform, it’s easier for customers to call out brands on Instagram and they expect to get a response without leaving the app.
However, many brands haven’t realized the importance of Instagram for providing customer service, so one of the most common Instagram mistakes is they avoid getting in touch with customers on the platform.
The solution: To keep your Instagram followers satisfied, it’s important to solve customer requests on the platform, so it can be a good idea to hire a remote social media moderator who can deal with inquiries you receive on Instagram.
Getting Smarter with SERPs
We make important decisions, budgetary decisions on what the SERPs say. But we’ve known for a while that there’s a pretty big problem with the SERPs, and that’s personalization. There just is no national search anymore, and there hasn’t been for a long time. We’ve known this, and we’ve tried different ways to fix it.
Today I want to talk about a way that Moz is going about this that I think is really exceptional and is frankly going to revolutionize the way in which all SERPs are collected in the future.
You see most cities, they have a populous downtown, but they also have around the outside suburban areas which are just as population dense or close to as population dense.
At the same time, they don’t get represented because they’re not in the middle of the city. So what do we do? How do we get a better representation of what the average person in that city would see?
How To Make Content Marketing Work For You
Take a step back and think about your goals, both as a company and as a marketing team. Here are some questions you can ask before you begin creating content:
- Are you trying to nurture your leads or get fresh ones?
- Do you want customers to spend more time on the site getting to know your company or browsing additional content?
- How will you lead them to other content you have to offer?
- Are you promoting a particular product or solution?
- Are you trying to drive attendance at an event?
- What is your target audience and what are their needs?
- What kind of brand reputation do you want to build?
Once you understand the “why” of what you’re creating, you can begin the actual content development process. Taking the time to develop a solid plan complete with goals will help you make the right content marketing choices moving forward.
LinkedIn Introduces Conversation Ads: A New Message-Based Ad Format
Businesses can utilize Conversation Ads to build campaigns with multiple conversion paths leading to a variety of calls-to-action.
“Conversation Ads build on our current Message Ads offering (formerly Sponsored InMail), and feature a “choose your own path” experience that lets you create full-funnel campaigns with multiple customized calls-to-action, like product education, webinar sign-ups, and ebook downloads.”