You went to a restaurant and you just had the best steak ever. It was the best experience, right from the ambiance, the courteous waiters and up to the cleanliness of the place. You wanted to rave about it so what would be the first thing that you’ll do? I bet you’ll want to share it first with your family and friends – whether personally telling them what you have experienced, posting a photo about it on Facebook or even tweeting everything about it. Happiness is not complete unless shared, right?
According to a Nielsen study, “92% of consumers believe suggestions from friends and family more than they do advertising.” What can we do with this opportunity? Always try to provide value in your product and service. Never forget to stay in touch with your customers, whether they have been with your company for so long or they have been just introduced to you. And it will always be the “little things” that count, they will never forget how you’ve sent a personal congratulatory message on the first house that they’ve bought, or even when you reached out to them long after they’ve finished their transaction with your business. Making your customers top priority increases their happiness and satisfaction, and they’ll share that happiness with others as well.
4 Effective Ways to Use Customer Testimonials in Your Content to Increase Conversion
1. Add Testimonials Within Your Blog Posts
Visitors who come to your blog from other sources are interested in what you’re offering. That is why they clicked through to your blog in the first place. So, adding case study testimonials within your blog is one of blogging and content marketing best practices that helps in attracting the attention of your readers.
When they see proof of credibility via the testimonies of others, they’ll have no choice but to become loyal fans and customers. In other words, testimonials confirm your brand’s trustworthiness. But please, be mindful not to be intrusive with this marketing resource.
How-To Content Isn’t Going Anywhere (and What That Means for Your Strategy)
Here are some ways you can find creative new opportunities:
- Ask your audience. Run a poll on social media. Survey your email list. Call your customers. Whatever your preferred method, ask what they want to see! Get to know their challenges better so you can create content that will address them.
- Research what’s being asked online. You can start by going to Answer the Public or using BuzzSumo’s Questions tool. Both allow you to see what people are asking across the web regarding topics. But you can also look at similar content that exists and see what people are saying in the comments. Is there any confusion? Any points that still need to be covered?
- Talk to your sales team. They’re the ones “on the ground” discussing potential worries and concerns from your clients and customers. If you haven’t already, set up a regular check in with the sales department so you can stay updated on what questions are popping up that the marketing team can answer in its content.
How to Use Google My Business to Boost Your Content & SEO
Why Should I Include Google My Business in My Content Distribution Strategy?
As content marketers, we often fail to acknowledge a significant part of our responsibility is to ensure our intended audience actually becomes exposed to our content.
One way to do this is to update your Google My Business listing weekly as a channel to share your current content.
Content particularly relevant to Google My Business is locally-focused content (for example, events or specials.)
Don’t Do That: Email Marketing Lessons From My 26 Year Spam Archive
1 — Empathize With Your Email Audience
Empathizing with your audience is an important part of successful email marketing, as understanding the concerns and hopes of the people you’re connecting with is vital for providing the information your email audience is seeking.
Some things to ask yourself as you seek to empathize with your email audience include:
- Why have they signed up for our email messaging?
- What are the traits common to our readers?
- If I were the recipient and not the sender, what would I change?
How YouTube Can Make Video Builder a More Useful Tool
There is no question that the beta version of Video Builder is useful for some businesses.
However, the Video Builder tool would be even more useful to a broader spectrum of smaller businesses and those with less creative experience by adding professionally created storyboards for:
- Customer testimonials.
- Product announcements.
- How-to tutorials.
- Executive profile videos.
- Online event videos.
- Helpful and useful tips.
- Press release supplements.
How to Use Search Trend Data to Drive Cross-Over Content Ideation
Repositioning Marketing Strategies
First and foremost, marketers need to know that following the strategies that worked in 2019 – or even in January-February of 2020 – isn’t going to cut it.
The world has changed too much for that. And it’s going to keep changing.
Businesses have already begun to update their crisis communication plans but this is going to be an ongoing process.
Is Google E-A-T Actually a Ranking Factor? – Whiteboard Friday
Three ways to define “ranking factors”
I found that how we define ranking factors falls into roughly three different schools of thought.
1. Level 1: Directly measurably, directly impact rankings
Now the first school of thought, this is the traditional view of ranking factors. People in this camp say that ranking factors are things that are directly measurable and they directly impact rankings, or they can directly impact rankings.
These are signals that we’re very familiar with, such as PageRank, URLs, canonicalization, things that we can see and measure and influence and directly impact Google’s algorithm. Now, in this case, we can say Google E-A-T probably isn’t a ranking factor under this definition. There is no E-A-T score. There’s no single E-A-T algorithm. As Gary Illyes of Google says, it’s millions of little algorithms. So in this school or camp, where things are directly measurable and impactful, Google E-A-T is not a ranking factor.