6 Ways to Get More Organic Traffic, Without Ranking Your Website
Here’s an article with rich insights on creating organic traffic through search engines that doesn’t necessarily have to be your website. Opening up to a lot of possibilities and adding a bit of creativity could be more work but the payoff should be worth it.
We’ve all been there: trying to rank a website with no authority for highly competitive keywords.
These keywords are competitive because they’re valuable so we can’t give up on them.
Here’s a few workarounds I’ve used in the past.
When the keywords are just TOO competitive
Tactic 1: Offer to sponsor the content
Tactic 2: Guest post on their site
When you can hijack “brand alternative” keywords
– Find the author’s social profiles and add them. Then retweet, share, and like their content to give them a boost.
– Offer to share the article with your social profiles or email list if they include you in it.
– Offer to write the section for inclusion to save them time
When you want to rank for “best” keywords
Find existing articles (ranking for your target “best of” keywords) and pitch for inclusion. You can offer incentives like free meals, discounts, etc. in exchange for inclusion.
You’ll also want to pitch journalists for future inclusion in articles. Scan your target publication for relevant journalists and send an opening pitch.
Google on How to Rank Category Pages
In making sure that the category page is well-linked in your website, it is only appropriate that we should bring premium navigational structure to let bots and users see what they are searching for immediately in an effective manner. With that said, we should also take into consideration the importance of being a trustworthy source of information for our customers.
Takeaways for Ranking Category Pages
Here are the key points:
1. Optimize internal linking.
Make sure category page is well linked to within site
2. Don’t keyword spam
Repeating keywords can cause Google to regard the page with caution
3. Links are Good. But…
Mueller agreed that links are good but cautioned against artificially creating inbound links.
4. Make it easy for users to find the category page
When the product page is ranking where the category page should rank, Mueller suggests adjusting the product page to make it easier for users to find the category page.
YouTube Makes it Easy for Creators to Search Through and Filter Comments
With Youtube’s new feature, it creates an awesome and new opportunity for us to be more engaged with clients that take time to watch our videos. It’s much more easier to get feedback, to answer their questions and to be more responsive to the subscriber’s comments.
According to YouTube, this is the the top requested feature from creators. Going forward, creators can now filter comments by:
* Response status: filter comments by which ones have been responded to and which ones have not.
* Contains question: filter by comments that contain a question.
* Subscriber count: filter comments by how many subscribers the commenter has.
* Subscriber status: filter comments by people who subscribe to you.
* Member status: filter comments by people who are members.
Google Says H1 Headings Are Useful but Not Critical
Heading elements is a great way to give your clients a smooth experience when they go through your website. This is just one benefit and there are more..but if ever we get to the point where we are more conscious about technical stuff like ranking and optimization..we should also keep in check of the fact that our client is king, and we shouldn’t forget to provide quality content for them.
“H1 elements are a great way to give more structure to a page so that users and search engines can understand which parts of a page are kind of under different headings. “
“John Mueller went on to reaffirm that the lack of a headings or using many H1s was not something to worry about. This is likely due to Google doesn’t need or require H1 headings to rank a web page.
This should be obvious to anyone who works in digital marketing. Google’s search results are full of web pages that do not feature H1 headings or that use them for styling purposes (a misuse of the heading tag!). “
One Tool for Improving Image SEO for the Future
Search results becoming more visual over the years should be considered in our SEO strategy. After all, human nature tend to respond more to visuals and most of the time, visual ads have better recall than those which are purely text-based. Moving forward, we should take more conscious effort in providing quality images for our clients.
Here’s what we can do to tweak up our page speed and improve user experience, thereby positively impacting image SEO.
1. Lazy Loading of Images
Lower the number of image requests made upfront, lesser is the competition over the available bandwidth. This leads to a faster initial page load time resulting in reduced bounce rate.
2. Using a Fast Delivery Network
Network latency is a critical factor resulting in a poor page load time.
It isn’t enough to optimize our images for SEO. We have to deliver them. And fast.
3. Caching Our Images
What if we could store some frequently used images on the user’s device eliminating the need to load them over the network? And as the image is already on the user’s device, it will load immediately.