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SEO Trends and What Does it Mean for Marketers

You are here: Home / Digital Marketing / SEO Trends and What Does it Mean for Marketers

by T3 Web Services Leave a Comment

As important as being updated and being knowledgeable with all the SEO news and trends, us digital marketers should take time to slow down and reconnect with what’s in front of us and is considered to be the most important — our relationship with our customers. Have you noticed that whenever we empty our thoughts, inspiration and ideas come in? It doesn’t necessarily mean that we should stop hustling altogether but finding the balance between being efficient with our work and taking care of our relationships is a great boost to reach all our goals. It will take time, but we’ll get there.

Pay Attention to These SEO Trends in 2020 and Beyond

2.18 blog
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Artificial intelligence will continue to evolve

Over the past half-decade, artificial intelligence has become a pioneering force in the evolution of SEO.

The most recent step in this progression of artificial learning is, of course, the introduction of Bidirectional Transformers for Language Understanding (BERT), which Google announced at the end of October. For those who missed it, BERT is Google’s neural network-based technique for natural language processing, and it’s important because it deals with the very fundamentals of how people search. Google itself says that the algorithm represents “the biggest leap forward in the past five years, and one of the biggest leaps forward in the history of Search.”

But what does this mean for SEOs?

BERT is just one signal of how Google understands language, but it is one of the most important in the search engine’s arsenal. This means that now more than ever, webmasters and SEOs alike must focus their efforts on creating the most useful, natural, and highest-quality content. Quite simply, as Danny Sullivan says, “write content for users.”

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https://t3web.io/HRmqPu

SEO for 2020 – Whiteboard Friday

2.19 blog
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Cover your bases with foundational SEO

Titles, metas, headers, alt text, site speed, robots.txt, site maps, UX, CRO, Analytics, etc.

To cover your bases with foundational SEO will continue to be incredibly important in 2020, basic things like title tags, meta descriptions, alt, all of the basic SEO 101 things.

There have been some conversations in the industry lately about alt text and things of that nature. When Google is getting so good at figuring out and knowing what’s in an image, why would we necessarily need to continue providing alt text?

But you have to remember we need to continue to make the web an accessible place, and so for accessibility purposes we should absolutely continue to do those things. But I do highly suggest you check out Google’s Visual API and play around with that to see how good they’ve actually gotten. It’s pretty cool.

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https://t3web.io/rXyndh

SEO in 2020: What Role Do Keywords Play?

2.20 blog
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Content That’s Clear & Comprehensive

When you ask a question, do you prefer getting an answer that’s convoluted, vague, and clunky? Or direct, specific, and straightforward?

It’s a no-brainer, right? Google thinks so too.

But it isn’t as shiny and exciting to talk about grammar and diction. I think most SEO professionals would rather talk about topics like natural language processing.

But even the most meticulously researched brief can be ruined by content that doesn’t read well, so this stuff matters.

Don’t underestimate the power of tools like Microsoft Word’s “Grammar & Refinements” settings that can help you:

  • Replace complex words with simpler ones.
  • Swap wordiness for conciseness.
  • Go from passive to active voice.

…and much more.

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https://t3web.io/qwsvj9

How to Overcome Technical SEO Issues on a Budget

2.21 blog
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Identify Your List of Technical SEO Issues

First off, you are going to need to identify the site issues.

If you’ve already had a technical audit performed, excellent.

Start by transferring the list of the technical problems into a spreadsheet.

Next, add a column so you can assign who is capable of fixing each issue.

Can you or another teammate handle the fixes, or do you need a developer?

Then include a column and format with checkboxes so you can quickly check off the tasks once done.

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https://t3web.io/4CKMR2

Facebook and Google Make Retargeting Harder: How to Prepare

2.22 blog
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Facebook’s “Clear History” Tool Now Available to All Users: Facebook made the new Off-Facebook Activity tool available to all Facebook users around the world. This new version of Privacy Check-Up is split into four distinct sections, one of which is Facebook’s much-anticipated Clear History tool and it shows which third-party data providers and groups have shared user interactions with Facebook.

Today is Data Privacy Day and one of our main goals for the next decade is to build much stronger privacy protections for everyone on Facebook. Following the successful test of ‘Off Facebook Activity’ (OFA) in Ireland, this tool is now available to people on Facebook around the world. Other businesses send us information about your activity on their sites and we use that information to show you ads that are relevant to you. Now you can see a summary of that information and clear it from your account if you want to. In addition to OFA, we will prompt users in Ireland along with over 2 billion people worldwide to review their privacy setting using the Privacy Checkup tool. Whether it’s through our global rollout of Off-Facebook Activity, our revamped Privacy Check Up Tool, or our recent introduction of Third-Party Login alerts, getting data privacy and security right is fundamental to our business, and we are invested in giving people more control over their experience on Facebook.Read more about Mark Zuckerberg’s thoughts on data privacy here – https://about.fb.com/news/2020/01/data-privacy-day-2020/

Posted by Gareth Lambe on Tuesday, January 28, 2020
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https://t3web.io/VQaVBo

Position Zero Is Dead; Long Live Position Zero

2.23 blog
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In 2014, Google introduced the featured snippet, a promoted organic ranking that we affectionately (some days were more affectionate than others) referred to as “position zero” or “ranking #0.” One of the benefits to being in position zero was that you got to double-dip, with your organic listing appearing in both the featured snippet and page-1 results (usually in the top 3–4). On January 23, Google announced a significant change (which rolled out globally on January 22) …

position zero is dead 1 16447

“Declutters” sounds innocuous, but the impact to how we think about featured snippets and organic rankings is significant. So, let’s dig deep into some examples and the implications for SEO.

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https://t3web.io/WxBXoN

In a Fast-Paced Digital World, B2B Marketers Can Benefit from Slowing Down

2.24 blog 1
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4 Areas Where B2B Marketers Can Benefit from Pumping the Brakes

Slow Your Experience

There are plenty of metaphors I could toss out regarding the inverse relationship between speed and quality of an experience, but I’ll go with this one: Would you rather be shuffled through a fast-moving line at a fast-food joint, or carefully walked through a restaurant menu by a knowledgeable and curious server beside your table? 

Yes, customers want things quickly, but there’s a balance. It’s been nearly two decades since William McEwen made a point that remains very true today: When marketers emphasize doing things faster, they often end up doing things worse. 

“If the goal is to create strong bonds that ensure customer retention, companies must focus on activities that create and sustain the customer relationships, not just on those that enhance company efficiency,” McEwen wrote in his book, Married to the Brand. 

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https://t3web.io/DjEiot

Category iconDigital Marketing,  Search Engine Optimization (S.E.O.)

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