Mastering SEO is an essential skill whether you write a blog or if you’re a business owner or you work in marketing. It takes a lot of time to make it work, but aside from honing this skill is to put more heart into your work and to establish yourself as a thought leader in your own way. Along with this, arm yourself with Digital Marketing news on this article.
Digital Marketing News: LinkedIn Tops Trust Study, Facebook’s Disappearing Likes, Ad Spending Climbs, Reddit’s New Marketing Features & More
Catch the latest breaking news and trends in the Digital Marketing world — get informed with the most trusted social media platform right now and explore new and different ways to utilize location marketing among other updates that could shape the marketing industry’s future.
LinkedIn takes the top spot for the third straight year in our annual Digital Trust Report — and Facebook remains in dead last
For the third consecutive year LinkedIn (client) has garnered the most-trusted social media platform spot, according to Business Insider Intelligence’s Digital Trust Report, which also saw Facebook ranked at the bottom. Business Insider
Instagram in-stream video ads driving more purchases than Story Ads: Report
Instagram’s in-stream video advertisements have edges out Story ads, according to new report data, with some 12 percent of consumers making a purchase after seeing a story video, while 27 percent did so after watching an in-feed video ad. Marketing Land
US adspend jumps nearly 8% in the first half
Direct digital ad spending in the U.S. saw a 19 percent increase during the first half of 2019, and is predicted to continue growth that would total some 6.3 percent for the year, according to newly-released report data from Magna Global. WARC
How We Grew Blog Traffic by 650% in Two Years — Organically
Knowing that there’s a small pressure within you to grow traffic that convert leads into sales could really be a challening feat. This article gives helpful insights — some of which might be known to you all along, and you just need a little something like this to remind you of it.
As a digital content marketer, your job is to grow traffic that converts into leads and sales. Some of us in this field are lucky to work with companies that sell sexy products. It makes it a little easier. But that’s not always the case. This post is for the other marketers that work in the not-so-sexy fields.
These are the tactics I used to increase our sessions, search visibility, and subscribers in two years.
1. No man is an island — neither is your blog
2. Build a flexible calendar, yo
3. Ditch the corporate speak — write like you
4. Not all posts shall be optimized equally — that’s ok
5. Invest in AMP (if you haven’t already)
6. Use social media to gather ideas
7. Add more pep to your blog email newsletter
8. Do one thing at a time
Wanna know more details? Click the link below to learn more:
4 Stupid Simple Ways To Increase Product Page Conversions (Today)
We are always looking afar into the big picture — to watch out for the next great marketing technique and to make a breakthrough, but there are times when we forget to check the small details like our website’s speed and the importance of the business’s branding. In case you want to remember the key factors, read on below to get back to the basics.
When optimizing product pages, more often than not we focus on things of less importance.
Things like our call-to-action button color or copy. Small one-off tactics we saw in the latest case study.
But these are generally a waste of time if you aren’t hitting the key elements of successful product pages.
Develop Your Brand as a Niche Expert
Branding is the first thing that consumers look for in search engine results.
If someone is searching for products and services in your niche, you better hope you’ve invested time and money into branding.
If you haven’t, your competitor is likely getting the sale.
Developing your brand as a niche expert requires creating a content strategy to produce value for targeted searches in your space. And your content has to be top notch.
To read more, click on this link:
10 Alternative Ways to Level Up Your SEO Skills
Whether you are new into the marketing business or you have been practicing this for years, it’s always a good habit to keep you feet grounded and to learn new SEO techniques. It’s common knowledge that this industry evolves over time, so we really need to step up our game. Always filling up your knowledge tank and looking to other fields for inspiration will make you grow into a whole-rounded digital marketer.
The necessary skills of a successful SEO are wider than just the ability to make a webpage rank. We need to be able to communicate, think strategically, and understand the wider marketing landscape.
This article sets out some alternative methods of testing your existing knowledge and making you a well-rounded SEO.
Write SEO Guides
You could create material for others in your team, or to publish online, and ask for feedback. This will strengthen your processes as well as expose you to new ways of working.
The key is to make sure you ask other people to try out the guides and allow them to constructively feedback on them.
Audit Other Websites
Through assessing someone else’s work you may discover they have handled aspects differently to how you would. It might uncover new ways of achieving results that you hadn’t previously considered.Click on the link below to know more:
How to Do Keyword Research for Content that Generates Leads
Arming yourself with the knowledge on keyword research for creating quality content could help you speak to your current and potential customers wants and needs. For sure you have the best product that you can offer, but all that work and effort might be in vain if the persons who you could make that offer to has difficulty in finding you on major search engines.
Start with Your Own List of Keywords
It’s always a good idea to start by brainstorming on your own. You know your business and what you offer to your customers, so you probably have a solid sense of the terms they’re searching for to find you.
Turn to Auto-Suggest
Another great starting point for your content keyword research is to start searching in Google yourself. Take some of the broader keywords you’ve identified for your business and see what comes up in auto-suggest.
Ask Your Customers
By this point, you’ve done a lot of digging into keyword research on your own. Now it’s time to ask your customers what they think. Sometimes the people who know and love your business will have a unique take on what’s so special about you, and it will help you to hit on a vein of content to mine that you wouldn’t have found on your own.
Looks like a great read? Click here:
Moving From Thought Leadership to Thoughtful Leadership
Every marketer must have encountered the term “Thought Leadership” once in their career, but as for “Thought Leadership”, have you heard of this before? What makes it important and where do you start to position yourself as one? It seems to be such a big word and is a bit intimidating, but it doesn’t have to be. Practice makes progress, and to be authentic towards your clients is a great way to start.
Thought Leadership is More Than Helping and Sharing
Therein lies the problem.
If everyone is a thought leader, no one is a thought leader.
Consider this: Does delivering high-quality content about how to make more effective use of content to position oneself as a thought leader make the author a thought leader on thought leadership, or a thought leader on content marketing?
The answer is neither.
At best, it positions the author as someone who has ideas, opinions, and possibly even meaningful insight to offer that helps others create more interesting and relevant content.
So What Does Thought Leadership Mean?
As Gini Dietrich said here recently, thought leadership needs a new moniker.
One that says what it is and doesn’t masquerade as a meaningless title.
If content marketing lacks sufficient cachet, how about expert visibility, knowledge marketing or insight selling?
That’s step one: repackaging thought so it does what it says on the tin.
Step two is to bring clarity to leadership and what leaders do.
But first, let’s get an important “don’t” out of the way.
Get more inspiration and learn more here:
Leaders don’t call themselves leaders.
They don’t have to.
Their behaviors give it away.