Always look on the bright side of the picture. Most probably you have heard this idiom, but there are tough days that will take a lot of effort to appreciate it’s meaning. Half of the year has gone by but it seems that some of our plans have backfired or maybe it didn’t even have the chance to start.
Now that big changes were brought to us, the first thing we should do is to understand that everyone is moving towards business digitalization. Our audiences are using search engines for answers to their questions, and they have been using this more than ever. It’s an opportunity for us but with this, we should be also aware of what the people care most about. To focus on meeting their needs will always be the heart of any marketing strategy.
The picture we may have been looking at seems dark and murky, and it will take time to start a new marketing strategy to help us cope with the situation around us — but looking hard enough for things that we can still be grateful for is a good way to start. We’ll get there. Slowly but surely.
In a Year of Worsts, SEO Just Became the Best
Our content priorities have shifted.
We now need explainer content about seemingly everything – from how buyers know that what’s in their digital shopping cart will make its way to their home to how consumers should feel safe engaging with our business in the physical world.
Note: In case quarantining and social distancing made you forget, the physical world is that place outside your front door that you don’t need to log in to Zoom to get to.
10 Top Tips to Increase Your Blog Post SEO
Define Your Target Audience and Their Search Intent
Knowing who you are writing for is one of the most important issues to take into account. According to statistics, more than half of the world’s population searches for something on the Internet every day. It is impossible to create a compelling post trying to satisfy the requirements of all the people at once. Thus, it is advisable to focus on the needs of a particular group of people.
Google Web Stories WordPress Plugin for More Traffic
What are Google Web Stories?
Google Web Stories is a new form of Accelerated Mobile Pages (AMP). It is content that is meant to be consumed in small chunks.
Each page of a Web Story contains a maximum of 10 words. The recommended size of a Web Story is between four and 30 pages.
Benefits of Google Web Story
Publishers are adopting the web story format because it can be featured in an attractive way for mobile users. Web Stories represents a new way to obtain a significant amount of traffic.
5 Things to Know About Building Trust in the Age of Social Media
5 Key Considerations for Building Trust on Social Media Today
Many brands are exploring features to drive direct one-on-one engagement.
This was the top trend highlighted in Hootsuite’s new look at 2020 social media trends. More than half of all respondents in the company’s survey of marketers said the rise of private social channels (i.e., in-app messaging functions and closed groups) are causing them to rethink their social strategies.
Noting that each still plays a valuable role, Hootsuite breaks the distinction down like this: “public feeds are the place to drive awareness; private channels are the place to drive meaningful one-to-one engagement.”
How does your real-time customer engagement stack up?
To start, what do today’s customers want when it comes to customer engagement? Recent research from Salesforce clues us in …
- The quality of a company’s engagement is just as important as the quality of their product or service
- Exceptional customer engagement must include personalization, timeliness, and connectivity
- New technology, such as artificial intelligence, used to improve customer experiences is growing in acceptance
- To win customers’ business and loyalty there must be trust and ethics
A time to focus on marketing questions, not answers
In a recent article, my friend and marketing genius Martin Lindstrom noted that he asked experienced food industry marketers to identify the current top food-related trends. These senior executives could only correctly name one of the 10 biggest trends right now! His lesson was, even if you THOUGHT you knew what was going on in your market, you probably don’t any more. Everything is changing. The pandemic has thrown whatever we thought we knew up in the air. We must be humble in our marketing approach right now and be active observers as a new reality settles in.
5 Ways to Make Brand Social Media Profiles More Compelling
Start by eliminating buzzwords. Any grand-sounding, but ultimately empty, words and phrases can go. Look especially for those phrases that are true of every business, but that some brands tout as differentiators. Here are a few to look out for:
- Data-driven. Are there businesses who base all decisions on Tarot card readings?
- Results-oriented. As opposed to intentions-oriented, I suppose.
- Best-in-class. If everyone is best in class, no one is.
- Disruptive. This is a bold yet nebulous claim, and an overly common one.
- Customer-first. This will differentiate you from all those businesses who put people who are NOT their customers first.
- Industry-leading/Thought leader. These are vague claims as well, and also are titles that should generally not be self-granted.