Do you want to be the digital marketing master? You might not know what skills are needed in digital marketing and how to improve on them. From hard skills like understanding analytics, to soft skills like building relationships with your team, it takes both types of skills to do digital marketing well. The good news is that they can be learned! You can improve both by putting in effort and time. You may find that you don’t want to ask because you have been shut down before with your questions in the past. But with enough time and experience, those skills will definitely sharpen.
B2B Marketing News: Brand Social Media Expectations Study, Google Postpones Cookie Changes, & B2B Buyer Behavior Report
Google delays blocking third-party cookies in Chrome until 2023
Google has announced that it will postpone its previously-announced abandonment of third-party tracking cookies in its Chrome web browser, a change that will now not take place until 2023, the search giant has revealed. The postponement has given marketers additional time to work on and implement alternative tracking methods. The Verge
US ranks last among 46 countries in trust in media, Reuters Institute report finds
29 percent of U.S. consumers say they trust the news media, a figure that is the lowest of any nation in the newly-released annual report from Reuters Institute for the Study of Journalism at Oxford. The report also showed that the pandemic has brought about rapid adoption of new digital consumption behaviors, among other insights of interest to digital marketers. The Poynter Institute
Ad Spending Surges 56% In May, All Media Except Magazines Rise
Advertising spending in the U.S. in May jumping by 56 percent year-over-year, topping April’s 53 percent rise, according to recently-released ad spend data of interest to online marketers. The data also shows that digital ad spending in the U.S. climbed at an even higher 69 percent in May. MediaPost
https://www.toprankblog.com/2021/06/b2b-marketing-news-062521/
20 Essential Skills for Digital Marketers
Many people come into the digital marketing industry with the soft skills they need to do a great job. These skills can make it easier for them to learn the hard skills necessary to perform their job duties. It’s been said that soft skills can’t really be taught, but I strongly disagree with that. It takes both hard and soft skills to do your best work in digital marketing. And the good news is, you can work on building both types.
Soft Skills
Soft skills are skills related to how you work. These are skills many people possess without really thinking about them.
Curiosity
I love when an employee wants to learn more. There are so many aspects of digital marketing and so many little niche areas. Craving more knowledge about how it all fits together truly makes you better in any role.
Tenacity
If you give up easily, digital marketing is probably not the field for you. You may work to rank a site and an update crushes you, or you may pitch ideas that get rejected. You may be called in to help figure out why a site isn’t doing well. Every day there’s something new, and that’s what keeps it all interesting.
Willingness to Listen and Learn
I have been wrong so many times it’s crazy. My employees (and clients) know to argue their points with me if they think I’m wrong, and I’ve learned to really trust what they say.
Hard Skills
How to Search Well
People constantly ask questions they could easily query in Google. It can waste a lot of time. You need to be able to dig for information and get better with your search.
Using Excel, Google Sheets, or Another Spreadsheet
At the very least, you should be able to perform basic functions in a spreadsheet. But depending on your job, you would be wise to learn how to efficiently deal with large sets of data.
Conducting Research and Gathering Data
You will most likely need to pull data from various sources at some point. You may have to do a technical audit on a website. There are so many tools and sources for information that it’s critical you can figure out where to look and how to get what you need. If you’re creating content, you’ll also need to be able to find and verify information.
Click here to learn more: https://www.searchenginejournal.com/digtal-marketer-skills/294307/
To Post or Not to Post: 7 Quick Tips for Google Posts
Local SEO expert Joy Hawkins joins us for a special edition of Whiteboard Friday, giving you a sneak peek at her MozCon Virtual 2021 presentation: To Post or Not to Post: What We Learned From Analyzing Over 1,000 Google Posts.
1. COVID Posts perform well
So specifically we wanted to know: Do they get more clicks? Do they get more conversions? We identified that two of the types definitely outperform the other two. So I’m not going to reveal both. But I’ll tell you that one of the two was the COVID post type. The reason for this I believe is that, unlike the other three types of posts, COVID posts get their own special spot in the knowledge panel.
2. Average CTR = 0.5%
Now the second thing that we discovered was that the average click-through rate on all the posts in our study was half a percent, so 0.5%, which means that you need about 200 views on a post before you’re going to get a click.
Now don’t let that discourage you. Keep in mind that that is only tracking clicks that happen on the actual post. So, in reality, people could be calling you more, they could be clicking on your website more, lots of other things. So there are still a lot of reasons why you would want to consider doing Google Posts.
3. GMB does not equal GA
The third thing on my list here is keep in mind, when you are tracking the results from posts, that what you see inside Google My Business Insights is not going to match what you see inside Google Analytics.
https://moz.com/blog/7-google-posts-tips
How to Build a Content Optimization Process That Goes Way Beyond SEO
To meet audience needs now, you have to optimize your content for search engines, social channels, vertical channels, industry channels, and even your own channels.
Intent
Understand what your audience is looking for when they come to your content. Strive to understand their intent even better than they do. The goal should be to make the information that matches their intent easy to find. This is the heart of search engine optimization.
Authority
When you develop your content – no matter if you are educating, inspiring, entertaining, or simply providing directions – authority matters. Details matter. Depth matters.
Internal context
In a word, the internal context attribute is about meaning. It might be your point of view. It might be a unique take or solution to a problem. It might be the information you choose to provide in proximity to other information.
Technical
At this last point in the framework, optimize for the search tech that gets it in front of your audiences. For example, make sure your website loads quickly and your content is optimized for mobile viewing. Templatize blocks of content that will be reused, such as standard brand language, product descriptions, and legal footers.
https://contentmarketinginstitute.com/2021/06/content-optimization-process-beyond-seo/
Is it time to completely rethink your keyword management process?
You can start thinking about an efficient management process from the strategy phase — how you choose your SEO battles reflects how yousegment your keywords.
That means categorizing them so you can:
- edit irrelevant and misleading keywords from the start,
- quickly scan your keyword groups and see how they evolve,
- closely watch the keyword opportunities you’re actively building content around,
- keep an eye on keywords that your client wants you to focus on.
That means categorizing them so you can:
- edit irrelevant and misleading keywords from the start,
- quickly scan your keyword groups and see how they evolve,
- closely watch the keyword opportunities you’re actively building content around,
- keep an eye on keywords that your client wants you to focus on.
https://searchengineland.com/is-it-time-to-completely-rethink-your-keyword-management-process-349863
How to Optimize for Your Own Branded Search
Use keyword research tools
Your brand name is your most important keyword. You want people to search more for your brand as that helps you evaluate your marketing efforts and measure brand awareness. But you also want to make sure that your branded search results push those searchers further down your sales funnel instead of scaring them away for good.
Keep an eye on branded questions
Questions often get additional visibility in organic search because they often trigger featured snippets. Additionally, Google has a separate section for questions within search result pages called “People Also Ask”.
Group your keywords
Like with any keyword lists, yours will have several variants of one and the same idea, worded a little differently. This will be especially true for larger brands in broad niches that are searched a lot.
https://moz.com/blog/optimize-for-branded-search
It can take hours to weeks for new content to be indexed, says Google
John Mueller, a Google search relations representative, posted a new video in the AskGooglebot series answering the question: how long does SEO take for new pages? The answer started off with the classic John Mueller response of “it depends,” but he dug deeper into a more precise answer.
How long does it take. It can take “several hours to several weeks” for Google to index new content or updated content, John Mueller said. But sometimes it can take longer due to either technical issues with your website or because GoogleBot is busy doing other things; like indexing more important sites.
Quality is important. The most important thing here is to make sure your site is high quality so Google prioritizes indexing and hopefully ranking your content above lower quality websites. Google said the most important thing to do is to make your site “fantastic,” which is easier said than done.
Why we care. Quickly and efficiently getting new content indexed and ranked in Google Search is a common question. This video sums up the basics around how Google views new pages and some of the stumbling blocks you might run into.
https://searchengineland.com/google-on-how-long-it-takes-for-seos-to-be-indexed-and-ranked-349998
How to Make Your Audience Click on Content
Leave a Reply