Getting lost in all the social media noise might be troublesome, especially if you don’t know where to start in reaching out to your customers. Learn how to communicate to them and hit them in the right spots through Facebook ads that convert and strategies for more video content views through these tips and tricks.
How to Write Facebook Ads That Convert
Knowing your customers more than just their Facebook profile picture is essential in knowing what to say in your ad copy. Your Facebook ad copy doesn’t matter if it’s long or short. Communicating to their needs and letting them know that you are addressing a solution to their problem can make them feel that you are talking to them personally.
Research Customer Needs and Preferences in Facebook Groups
Marketers often talk about how hard it is to get accurate customer research data. That’s because customers are usually too busy to fill out survey forms or simply aren’t interested.
But Facebook groups can come to your rescue here. You can join groups where your target customers hang out and strategically ask them questions. It’s a win-win for you and them. They’re participating in the group to network with their peers and are actually interested in joining conversations there. So when you ask them thoughtful questions, they’ll likely be inclined to respond to them.
With a Facebook group, you can take a peek into your customer’s mind for free and then take what you’ve learned to write attention-grabbing sales copy for your Facebook ads. Keep in mind that you need to ask questions that will help you gather information that reveals the best messaging to use in your Facebook ads.
If you go to multiple Facebook groups to ask similar questions (without being spammy, of course), you’ll get even more responses.
Use relevant Facebook groups for customer research, find what your target customers need, and write copy that describes the solution for those needs. In the end, all of these tactics will improve conversions.
Local Business Facebook Ads: What Marketers Need to Know
Do you want to know what Facebook Ads can do for your business? The first step in getting to the right path is to have a solid understanding of who your ideal customer is. Follow this and keep this in mind, and everything will follow. As a local business, you should be one of the first persons to know what’s in the heart of your community and their distinct traits. Easier said than done, but sometimes you don’t have to search too far to get the answers.
Facebook Develops Long-Term Relationships With a Local Community
..Facebook ads can drive foot traffic and generate leads if done the right way. The content you share on Facebook and other social media channels allows you to develop brand awareness, establish trust, and build credibility with long-term results.
This tactic goes beyond getting people to respond to your ad on Facebook. It also brings a huge return on investment and is great for developing relationships in the local community where you live and work. Facebook ads let people around you know who you are and refer you to everyone they know. You want to get phone calls from people who say, “Hey, I keep seeing you all over Facebook.”
4 Tips to Supercharge Your Facebook Marketing Strategy
Practicing effective strategies to boost your Facebook Marketing know-how takes time to master. Learning more about your customers and your own capabilities to achieve your goals as well is a benefit in this process. Creative and helpful resources are all around you and is within your reach, take time to practice these steps to achieve success.
Leverage user-generated content
To make your marketing messages more authentic, let your customers market your products on your behalf. This is what user-generated content (UGC) is all about: building authenticity and engaging your top customers by showcasing their content on your Page.
It helps you to build a community on Facebook as your audience feel recognized by their favourite brand. Plus, whether you’re sharing updates or running an ad campaign, user-generated content can increase trust and performance.
For instance, Business2Community revealed that UGC is 35% more memorable than other media like ads or brand-created content, and 50% more trusted. Moreso, bazaarvoice found that UGC has an impact on 84% of millennials and 70% of boomers.
Video Marketing Strategy: The Power of Video During the Customer Journey
Providing the best customer experience shouldn’t be so hard if only we know how to offer solutions to our customer’s problems. A personalized video is one way to target their questions and give them answers they want to hear, and it also serves to be a great opportunity for us to reach out to them. Viewers sense what’s real or not, so authenticity and realness is to be considered here. It doesn’t have to be the greatest video production that you should have to create.
Defining a Video Marketing Strategy
Another major challenge marketers face is creating video that’s effective. They’re merely “creating video for video’s sake” and are in no way setting themselves apart from the avalanche of average video content that’s already online.
Some marketers are willing to experiment with video or dabble with the latest video tools simply because somewhere along the way, they were told to focus on video. Perhaps they’re simply creating video because everyone around them is creating video. Maybe they’ve been told that they have to create video to stay relevant.
The problem is that many have no defined strategy behind what they’re doing. They also don’t really understand why they’re making video and what they intend that video to do for their business. Nor do they consider how that video is going to make a particular member of their audience take a particular action.
The world of video is a noisy place. Video without a good strategic point of view behind it isn’t going to cut through the noise. It just adds to it.