As we all know how social media is fast-paced and always evolving, let’s explore on what’s in store for us this 2020. Brush up on your knowledge and gain more effective digital marketing strategies as we keep up with the latest trends!
5 Tips to Add to Your 2020 Social Media Marketing Arsenal
As a brand, there are a plethora of options on the table when it comes to finding your voice and tone. The best place to start is referring back to your purpose. As an added step, be sure to carefully determine how your message maps back onto your goals as a brand.
While this can get fairly complex, at the end of the day audiences expect brands to be authentic and to feel part of a two-way conversation. Understand what your brand sounds like and convey this in a way that has a human touch that is easily decipherable. This may take slightly different formats as you navigate between channels, but generally, this will be a best practice to apply across each.
23 Valuable Tools and Apps for Marketers
Looking for some new ways to improve your social media management and content creation? Wondering which tools and apps to try?
In this article, you’ll find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow.
5 Essential Facebook Analytics Reports for Marketers
To be sure everything is set up correctly to promote your business growth, keep these points in mind:
- Choose goals that bring you profit.
- Properly set up goals in your analytics system.
- Measure your baseline and check how it changes over time and what causes that change.
In this article, you’ll discover five Facebook Analytics reports to help you make data-backed business decisions.
How to Create a Social Media Style Guide for Your Business
Before diving into the details of creating a social media style guide, you need to get the essentials straight. You need to define:
- Your brand identity
- Your objectives for social media
Hopefully, you already have a brand identity. Check your general marketing plan for a mission statement or positioning statement. If you haven’t written one yet, have a go at filling in the gaps on this basic statement:
6 Useful Tips From Experts in Social Media Marketing
CHOOSE THE RIGHT CHANNELS.
There are many social media channels out there. This does not necessarily mean that you should use all of them equally. If you’re starting your social media marketing journey from scratch, do a little research and ask your existing customers which social media channels they prefer or use the most.
You can do your research online and offline. If you already have social channels, check their effectiveness. Compare audience size for all channels, engagement rates, and other metrics. Choose the right channels, the ones that deserve your effort.
10 Ways to Use Videos for Social Media Marketing
The biggest advantage of using the videos for marketing on social media is that you can grab the attention of the audience pretty easily. The audience at the social media is always attracted towards the video.
You must include a call to action as well. The video you create must have some takeaway or message. Have a go at making videos that propel watchers to accomplish something, regardless of whether it’s experimenting with a free demo of your item or agreeing to accept your pamphlet.
Make it energizing and drawing in and you’ll see that they will complete your CTA. Toward the finish of your video, you need to guide your watcher. Regardless of whether it’s to call, email or even subscribe to your YouTube channel.
31 new video marketing statistics to fuel your strategy in 2020
As we already know, video marketing is booming, and implementing it into your marketing strategies has become key in both gaining your customers’ attention, and keeping it.
What does this mean for marketers?
Statistics are showing growth year over year for video marketing. This is what consumers are asking for in their behavior, and as marketers, we must deliver.
1. 81% of businesses use video in their marketing strategy, a 63% increase since last year
2. 82% of consumer internet traffic will come from videos by 2022
3. Users spend 88% more time on websites that have videos
4. Emails are opened 7% more when they have the word ‘video’ in the subject line