How to Drive More Facebook Organic Traffic to Your Site
If you’re looking for ideas to drive traffic from your Facebook posts, you’re in the right place. Some might be stuff that you’ve been actually doing all along, while others might be new discoveries for you. Scroll down to get helpful tips and make your content be more visible to clients.
1: Avoid Posts That Don’t Play to the Facebook Algorithm
Facebook marketing has never been harder. What used to be a significant traffic source has turned into a place where it’s challenging to get clicks. Tactics that worked a year or two ago could now result in you getting less reach not only on individual posts but also on your page as a whole.
– Cut the Clickbait Posts
– Drop the Engagement Bait Posts
– Eliminate Image or Video Posts With Links in Descriptions
2: Analyze Facebook Traffic to Identify Links That Drive High Click-Through Traffic
Analyze your top-performing posts. Why do you think they get the most link clicks? Here are some questions to ask:
– Is it the topic of the post?
– Is it the caption you added?
– Does it provoke emotion?
– Is it the time that you posted it?
– Did you use emojis in the updates?
3: Research Additional Facebook Channels to Discover Popular Topics to Inform Your Clickable Content Creation
The next step is to research topics that are already popular with your ideal customers on Facebook.
4: Develop 4 Types of Content That Drive Click-Through Traffic From Facebook
Featuring people in your content makes it more shareable. The people you spotlight will share your post with their audiences, giving you more reach and clicks.
Ways to Customize Your Facebook Link Posts for More Clicks
Facebook has these little-known features that could help more people click your Facebook link and drive more traffic to your site. Make sure to read the whole thing through as these might be helpful for you and your business.
1: Hack Facebook Ads Manager to Use a Square Image in Your Facebook Page Link Post
Using a square image in your Facebook ad takes up more space in the news feed, making it easier to grab attention.
2: Enhance Your Facebook Page Link Post Copy
You can type three lines of text in a Facebook post before your message gets cut off by the See More link on mobile (as of August 16, 2019).
Your posts don’t have to be fewer than three lines, but the first three lines of your post do need to entice people to click on your post.
3: Keep the URL in Your Facebook Link Post
Link posts give your audience a massive clickable area that sends them to your website but there are still some users who don’t know where to click. When you post your link to Facebook from your page, leave the link in place after the preview appears. It may not look pretty but it could mean a few extra clicks.
4: Confirm That Facebook Associates the Correct Image With Your Content Link
Your link preview image needs to be a scroll-stopper. It must grab attention fast enough to interrupt the scroll of Facebook users who quickly move through updates.
The image you choose for your link preview should be a horizontal 1200 x 600 px image.
5: Ask People to Save the Link for Later
What if your ideal customer sees your post, but doesn’t have time to or can’t click straight away? One way to ensure that they don’t forget about you is to ask them to save the post. Facebook reminds users that they have saved posts so you have a better chance of capturing that link click later.
6: Research and Analyze Your Audience Behavior to Determine the Best Time to Publish on Facebook
First, start analyzing your Facebook link posts. Is there a time of day common to your top clicked posts? If so, that’s your starting point.
Next, map out your customer avatar’s day. What will they be doing and when will they have time to read the links you post?
Finally, create a custom report to segment your Google Analytics session data by Facebook sessions.