For sure there are many those who are tired of seeing the same old ads giving out the same old messages. How do you stand out from the rest? It has always been a struggle to most of us Marketers to drive ourselves crazy and make profits. But having to pause and think of what kind of message are we giving to our consumers — have we thought about that? If there are things that humbled me during the past months that we have been facing a lot of uncertainty and unrest is that we are all in the same ocean, but not all of us are in the same boat. We may give out all this speech of winning our customers over but if we are not considering to personalize our message then we may not have been an effective marketer after all. Let’s try to be more human and authentic, to have our vulnerabilities as our strengths. Let this be our step moving forward.
A world in crisis demands that marketers step up and take charge
If you want to survive and be stronger when things turn around, you must demonstrate that now. We’re in a crisis and we might be in the business fight of our lives. But it is also a real opportunity for leaders to emerge and drive needed change..
Marketing leaders need to:
- Create messages sensitive to the context of a suffering world convulsed by protest and fear.
- Show, don’t tell. Don’t just lend a hand. BE the hand.
How Facebook Delivers Ads: What Marketers Need to Know
#1: Identify How Your Facebook Ads Are Delivering
You can identify which delivery phase your Facebook ads are in—active, learning, or learning limited—by looking at the Delivery column in Facebook Ads Manager.
When you’re planning your campaigns, keep in mind that Facebook ads perform best (in most cases) when they’ve exited the learning phase. So if you’re planning a holiday sale, know that your campaign needs time to learn before it will perform at its best and you can gauge success.
In addition to giving your campaign this time, make sure your sale lasts long enough to collect data when your campaign is out of the learning phase. Or you can accelerate the learning phase by fueling the engine with more money.
Creating Live Video Like a Pro: Tips for Any Personality
Why Live Video Right Now?
Live video allows you to connect with people on a much deeper level and enables you to create loyalty and trust much faster. It’s the quickest way to connect with your audience and learn about them. They’ll talk with you through live video in a different way than they will through email or recorded video.
People will show up for a live stream. If you’re delivering value—if they want that information—they’re going to show up because they know they’ll be able to ask questions, talk to you, and hear your message in a more engaging way.
How to Get Results on Social Media Without a Million-Dollar Budget
Step 1: Map & Plan Where You Want People to Go
Make sure to personalize this for your social media advertising so the consumer will flow through the buying process smoothly.
If you are unsure how to determine your next conversion point you could ask yourself the following questions:
- What journey or path are you trying to take your ideal consumer on?
- How do you want them to think or feel about your business?
- What action do you want them to take?
- Do you want them to sign up for your email list?
- Do you want them to buy your product?
- What exactly do you want them to do?
Second Step to Beating Writer’s Block: Coming Up With Fresh Ideas
Running out of ideas is a common problem for bloggers. When you start your blog you may have dozens or even hundreds of ideas in reserve. But sooner or later that reserve of ideas runs out, and you start to think there’s nothing left for you to write about. Every idea you come up with has already been covered by you or someone else.
And the ideas you once had are replaced by questions.
“What can I write about that’s fresh?”
“What topics will have a lasting effect on my readers?”
“How can I stand out from everyone else?”
8 Ways to Use the LinkedIn Mobile App for Business
#1: Get More Characters in Your LinkedIn Headline via the Mobile App
Whenever you search for connections or view content on LinkedIn, you see each person’s name, profile photo, and headline. Although updating your LinkedIn profile might be easier on desktop than mobile, there’s a 120-character limit on your headline. If you want to go beyond the default “job title and company name” headline and be more creative, 120 characters can be restrictive.
What Is Better for Product Pages & SEO: Content or Backlinks?
Word Counts & Long Descriptions Do Not Impact Your Rankings
If someone tells you they do, they either do not know what they’re doing, or they have not actually asked what type of page you have.
The studies that show longer word counts bring more traffic and longer time on page are skewed.
- They are not taking your specific problem into account.
- The study may be including detailed instruction pages, medical journals, and resource papers or documents
- Resource pages may get read longer because they must provide a full education, same with how-to pages, the person is on the page and watching the video because they need to complete a project. This equals a longer time on site. Your product pages should not have long times. Long times during a checkout means you are not providing the customer with the answer that your site has their solution or you have a confusing checkout process.