If you’re running out of ideas on what to post and what to include in your social media marketing plan, you’ve come to the right place! Hang on tight as we keep those creative juices flowing, plus let’s get the latest news and trends in social media news.
How To Create 64 Pieces of Content In A Day
Get inspired and start making your social media content with these ideas. Some might have been under your nose for a while but you had no idea how to execute it. Always remember that engaging with your audience is very essential no matter how simple or extravagant your content is.
We did it to inspire and, more importantly, to create the tactics and details around how you, your organization, your startup, or your Fortune 500 company can push the envelope to create more content than you ever thought possible. In a volume-centric creative world, it’s about creating more context for the audience you’re trying to reach and more context on the platforms that you’re distributing on.
1. Screenshot your tweets and turn them into Instagram posts (pg 20)
2. Download your TikTok clips and post them on Instagram stories (pg 239)
3. Take pictures with partners, customers, or clients and add long copy for context. Post on Instagram, LinkedIn, Facebook, and/or Twitter (pg 126)
4. Crosspost your Instagram stories to Facebook stories and Snapchat (pg 177)
5. Create lightweight memes with the Preview App or Microsoft Paint (pg 41)
Magical Words That Sell: How to Build Trust in Your Marketing
Using your real-life experience can be a goldmine of inspiration on how to reach out to your audiences. Authenticity and realness has been the most effective way to get their trust. Making your brand more personal and to keep in touch with the clients is also a way to build trust in the most natural way.
What are things we say as marketers in our messaging that immediately make us sound biased?
One of the best examples is that we force-feed how we feel about our product. The most common headline you see on a company’s homepage is why they’re special, why they’re so different, why they’re the best choice for you. But that’s not the way that people are necessarily thinking about it, or at least that’s not what they’re asking themselves in the moment.
We’ve gotten to this point because we look at each other’s websites, and we see the way that they say and show things. We think that’s the best way. That’s the norm. But remember, if it’s the norm, it means people will naturally skip over it and they won’t pay attention.
This is where Marcus advises going against the norms of website design and in the world of messaging in general. Instead of saying why your product or service is the best choice, instead turn it on its head and say, “Is our product really any different?” This question recognizes the doubt they feel.
Marcus is obsessed with that phrase, “They ask, you answer.” Businesses think it’s just about having somebody ask you a question and answering it on your website, but it can be more than that. It’s anything that they’re thinking, searching, saying, feeling, fearing—and the fearing part is what Marcus says is so powerful. We need to lean into the fearing part and be willing to address those fears in the language the customer uses.
How to Create Your Instagram Content Plan
With Instagram being used by over a billion users every day, it’s a struggle at times to ensure that you get your message across to the people you want to reach. This can be remedied once you start with a plan to help grow your brand awareness more.
Instagram is a busy place.
Brands post an average of 27.9 times per month.
In other words, you need to post almost every day if you want to keep up with your brand reach and engagement.
This, in turn, means you need to plan your Instagram feed at least 2-3 weeks in advance.
This planning, although somewhat time-consuming and demanding, will help you build a cohesive content feed that keeps attracting your target audience.
Your content feed is where the users will first interact with your brand. So, keeping up a consistent editing style and aesthetics can help you build a brand image.
Another critical factor that will make sure your high-quality content reaches the right audience is the timing.
You need to post the content when your target audience is actually online.
Here are the best and worst times for brands to post on Instagram, according to SproutSocial data:
- Best times to post: Wednesday at 11 a.m. and Friday between 10 and 11 a.m.
- Best day: Wednesday.
- Most consistent engagement: Tuesday through Friday, 10 a.m to 3 p.m.
- Worst day to post: Sunday.
- Lowest engagement: Late night and early morning from 11 p.m. to 3 a.m.
[Social Media Content Study]: 101,421,493 posts show how to write the best content on Facebook vs. Instagram vs. Twitter in 2020
It’s almost the end of the year, and here are some interesting insights on which social media platforms are used more by brands and where they engage more. Being informed with these studies are very helpful and gives you a great start, but never forget to engage with your clients and know what evokes their emotions.
We took a close look at over 101 million posts from 178,463 profiles across all platforms to figure out what the most engaging posts have in common.
We analyzed the actual engagement power of each platform, the impact of different lengths of the captions, the use of emojis, the effects of asking questions, the impact of different post messages and even how special activations such as Christmas posts impact your analytics KPIs.
- Twitter is by far the platform where brands interact the most, but the overall engagement might be deceiving.
Brands post, on average, 60 posts per month on Facebook, 25 posts/month on Instagram, and 195 posts/month on Twitter.
- Instagram is by far the most engaging platform, with an average engagement rate/post of 2.26%, as opposed to 0.21% on Facebook and only 0.06% on Twitter.
Although brands post less on Instagram, this is where the audience is more willing to interact with them.
- 20.7% of all posts on Facebook, Instagram, and Twitter include emojis in the caption and they have higher engagement rates per post.
Across the board, posts with emojis in the caption lead to an increase of engagement in comparison with posts that do not include emojis.
Facebook Lets Advertisers Control Where Ads Appear
Learning how to deal with the changes in Facebook has molded us as into very resilient marketers. As another opportunity arise, while some changes challenges as more, we’ll always be up on our toes and be in the know on social media news.
Facebook Introduces New Brand Safety Controls for Advertisers: Facebook unveiled a series of tools aimed at helping brands control the placements and context in which their ads appear on the platform, Instant Articles, and across the Audience Network. These new tools include account-level controls in both Business Manager and Ads Manager, improved delivery reports, dynamic content sets, and publisher white lists.
Facebook Will Implement Limits on How Many Ads a Page Can Run in 2020: As part of Facebook’s latest Graph and Marketing API update, the company announced plans to implement limits on how many ads a page can run at any time. Facebook notes that the ad limits will impact “just a small percentage of advertisers,” but won’t share more details about the limits until early next year.