Client loyalty strategies and improving customer retention is like having a deep and personal relationship with them. It doesn’t mean that you need to stalk them and breathe down under their necks — think of it as if you are talking to a long-time friend. You don’t want to sound like an unrelateable company that is trying to sell a product, you’d want a voice that is more relatable and a personable character that customers will always hear out.
Among a lot of other things, using an honest and intimate language as if they are talking to one of their friends, it would feel less like a hard sell and would sound more like a chat between friends. To complete the list — quality service, valuable content, and a realistic promise to answer their needs and pain points are also incredibly important to make a client feel special.
Definition of Customer Loyalty in Marketing
Repeat customers vs. loyal customers
First and foremost, I’d like to make something clear: a repeat customer is not necessarily a loyal customer.
A repeat customer might frequent your business for any number of reasons, including the following:
– value (perhaps you have the cheapest price)
– quality (perhaps you have the highest quality product)
– convenience (close proximity to their house, for example)
There’s no emotion in this customer’s decision to shop with your brand. All it takes is for another business to offer a cheaper or higher quality product, or a more convenient service, and their loyalty is instantly lost.
However, a loyal customer is far less likely to be influenced by these factors, because they are emotionally invested in your brand.
YouTube to Show Creators What Time of Day Their Audience is Online
YouTube recommends following those suggestions over using the data to determine when videos should be published.
“We’re not confident that you should be tailoring your upload schedule to this, or your publish schedule to this, using it in other ways can help you build that rhythm with your audience.”
Of course, there’s nothing to stop you from scheduling videos when your audience is most active if you want to test it for yourself.
Again, this feature is currently in early development and not yet publicly available.
See the full preview in the video below:
How to Query the Google Search Console API
Google Search Console limitations
While GSC has a number of sections, we’ll be focusing on the “Performance” report. From the GSC dashboard, there are two ways you can access this report:
Once inside the “Performance” report, data for queries and pages can be accessed:
This reveals one of the issues with GSC: Query and page data is separated.
How to Connect With Consumers on LinkedIn: 5 B2C Examples
Brands Using Organic Feed Content on LinkedIn
Although LinkedIn is home to a network of professional and business profiles, it’s important to remember that each member of the community is a unique person with their own interests outside of work. Unlike Facebook’s reach for brands, LinkedIn doesn’t require the same pay-to-play mentality to start building an audience.
Across the platform, a myriad of B2C brands are growing an audience of users who are interested in their products. Not only do these pages share updates related to their business and industry but they also publish relevant content about the products they sell. This content often follows the same style as posts you’d find across Facebook or Instagram. The posts are visually captivating and use creative ways to drive engagement.
When your average worker is consuming content in their LinkedIn feed, these B2C posts can quickly stand out because they’re different from the typical content users have grown to expect on the platform.
Instagram Expands Desktop and Mobile Features
YouTube New Video Builder Tool Makes Video Creation Fast, Easy for Businesses: YouTube released a free tool called Video Builder that promises to “lessen the burden on small and midsized businesses looking to incorporate high-quality video into their marketing strategies.”
Video Builder is a new, free tool with a variety of customization options that allows you to easily turn static assets into short YouTube videos.
4 Stellar Content Marketing Examples that Bring Results
Are you looking for the best content marketing examples on the web?
Content marketing has become highly competitive now. 91% of B2Bs and 86% of B2Cs use content marketing. This is why if you want to achieve powerful results from your content marketing efforts, you need to stay on your toes and use the best strategies that work. Instead of plainly publishing blog posts and creating a lead magnet and hoping for the best.
So, I have scoured the internet, studied some brands and made a list of the best content marketing examples I have come across. Check them out below to learn about tactics you can use to drive shares, traffic and leads…
Top YouTube Statistics That Matter In 2020 [Infographic]
Then there’s some great news for businesses looking to leverage YouTube for their marketing efforts (Hint: The production quality isn’t as important as you might expect, but something else is). There are also data-backed recommendations to get more video views.