Each content made on social media has a chance to reach out to thousands and thousands of people everyday. Have you ever thought of how to handle this responsibly as a digital marketer? Find out how to handle this like a pro as well as answers on your “How-To” questions on Branded Content creation, retargeting Facebook ads and so much more.
It’s time to re-think your social media policy
Social media has become a part of our everyday life. Whether it may be for our personal use or as an indispensable tool as a digital marketer, all of us should be aware of the ways on how to be positive and responsible in whatever we post online.
“Every brand… should have a social media policy,” advises attorney and social media legal expert Sara Hawkins. “Not only do they establish the expectations the company has when it comes to employees posting on social media, it gives employees an understanding of the type of monitoring they could be subject to.”
In Hawkins’s view, these policies are especially valuable if companies expect employees to regularly promote or advocate for their business online.
While there is no standard set of requirements for a social media policy, Hawkins recommends companies cover these topics:
– Websites that are prohibited during work hours or when using company property
– Limitations regarding what can be shared, with the goal of protecting confidential information and employee privacy
– Security protocols to safeguard company information and address the use of company email addresses for social media logins
– Guidelines for brand advocacy and disclosure of employee status
– Address legal precautions specific to your company or certain roles, such as HIPPA, FTC, and financial disclosures
– Reporting procedures and consequences
Creating Branded Content on Instagram: What Marketers Need to Know
If you’re wondering how to team up with other businesses to create Branded Content on Instagram, this article’s for you. Learn the steps on how to make the most of this feature here.
Instagram defines branded content as “a creator or publisher’s content that features or is influenced by a business partner for an exchange of value (for example, where the business partner has paid the creator or publisher).”
While this definition may sound confusing, essentially it says if a brand has compensated another account (usually an influencer, celebrity, or another creator) for the content in that post, they’re disclosing that compensation publicly through the use of branded content.
To illustrate, if a company partners with an influencer and pays that influencer a set fee to post a specific number of Instagram posts in exchange for that money, they are “branded partners” and the influencer would post the content on Instagram, listing the company as the partner via Branded Content.
4 Ways to Improve Your Instagram Stories Organic Reach
A great opportunity for marketers to make their business be known is through Instagram stories. Reach out to your target audience organically and engage with them through pictures, videos, quizzes and polls — get your creative juices flowing!
The Instagram algorithm determines the number of followers who see your stories. The algorithm tries to identify the best, newest, most relevant, and most engaging content for each follower. Then it delivers that content to the front of the follower’s Stories feed. That’s why it’s important to get people to watch your story through to the end.
As a business, you don’t need to reach everyone on Instagram but you do need to reach people who might buy from you.
Here are some ways you can share stories about your business:
> Highlight customer stories and testimonials.
> Feature a day in the life of your business or staff.
> Share special announcements and “see it here first” developments to make your posts super-clickable.
> Show exclusive behind-the-scenes content from events or trips.
> Spotlight community service or outreach activities you’re involved in to show what you’re all about and what your brand values are.
How to Create Personalized Content for Your Social Media Marketing
Personalization should always be a main ingredient in your marketing strategy. We have come a long way from knowing where our audiences are coming from, topics that interest them and what their specific needs are. Continuous learning is key.
Personalization goes hand in hand with social media, as with any other platform where you’re offering content to your audience. It starts with the little things such as making sure you’re optimizing an image you used on Facebook before you share it on Twitter, ensuring the sizing is okay, and in some cases, even altering the content.
#1: Research Your Target Personas
The first step is to think about whom you’re marketing to on social media. Is it a nameless, faceless group of people who are roughly the same age and share an interest in the same things? Or specific individuals with their own needs, interests, and personalities?
Knowing your customer and audience has always been important for any marketing strategy. But if you want to deliver truly personalized marketing experiences, it’s imperative to be very knowledgeable about your target audience, going so far as knowing details about specific people you interact with.
How to Retarget Ads to Engaged Instagram and Facebook Fans
Let’s take some time to keep our engaged audience’s attention with us and discover ways on how to create Facebook and Instagram ads to target them. Read on as this informative article teaches us the steps as we go along each funnel level.
Why Engagement Remarketing Ad Campaigns Work
Before diving into how to create this type of campaign, you need to understand where this campaign type exists in your ad funnel.
There are three stages to a successful Facebook ad funnel: awareness (level 1), engagement remarketing (level 2), and website remarketing (level 3). This framework allows you to move someone from a stranger to a paying customer by showing the right ads to the right people at the right time.
Start driving new leads or sales for your business with engagement remarketing campaigns that target people who have already interacted with your business on Facebook and Instagram.
When implemented correctly, these campaigns can be a great source of high-quality traffic that not only converts at the time of ad click but also populates your website custom audiences. These people then go on to buy when shown your website remarketing campaigns.
Finding Ideas for a Video Series or Podcast – Whiteboard Friday
Looking for ideas on what to tackle on your next podcast or video series? It could be overwhelming at times, but let’s step back and digest this article on where to start and how to create an interesting show for your target audience.
I think a lot of businesses out there understand that there’s just this great opportunity now to do a longer form series, a show in podcast or video form, but really struggle with that moment of finding what kind of idea could take them to the next level and help them stand out.
I think the most common error that businesses make is to start with the worst idea in the world, which is interviewing our customers about how they use our product. I’m sure many of you have accidentally fallen down this trap, where you’ve thought, “Ah, maybe that will be a good idea.” But the thing is even if you’re Ferrari or Christian Louboutin or the most desirable product in the world, it’s never going to be interesting for someone to sit there and just listen to your customers talking about your product.