Digital Marketing is constantly changing. This means being up on your toes and your strategy needs to keep up with the times. There are so many things to consider — What is trending right now? How do people search for information? Are you adding value to your content while getting your message across? It can be so overwhelming with all these data to keep in mind, but to admit that your plans need fine-tuning and you would be needing an updated marketing approach is a good start. Next, review the platforms you are using. Is your online presence consistent? Is your content engaging enough and worth sharing? Have you checked your website and is it functioning properly? And in case you don’t have a website yet, now is the perfect time to have one and get it out there! Most importantly, focusing on who your target audience should be the heart of your strategy. You don’t need to try reaching out to everyone you know, but identifying who you are talking to and addressing their pain points should be the focus of your marketing efforts.
How to Know When It’s Time to Overhaul Your Digital Marketing Strategy
1. You’re Not Maximizing Your ROI
Seeing tangible results from your marketing efforts is always the goal, but are you getting the best possible return on your investment (ROI)?
This all comes down to determining your cost per acquisition (CPA) – how much it costs for you to acquire one new customer.
How to Avoid the Invisible Marketing Mistake All Businesses Make
Simply treat this as an approach to how you can organize and implement deep change without burning yourself and your team out.
Month 1: Market Audit
- How well do you really know your customers? What’s keeping them up at night right now? What functional, emotional, and social jobs are they trying to get done in their lives?
- What questions are you asking customers? Why? What questions aren’t you asking? Why not?
- What data are you collecting? Why?
- How are you structuring and using this data?
- Is your team engaging data because they’re supposed to or because they’re genuinely interested in it?
LinkedIn Content Creation is Up 60% Compared to Last Year
LinkedIn is seeing a surge in content creation and consumption, and engagement between users is up as well.
Srividya Gopani, Director of Brand and Consumer Marketing at LinkedIn, tells Social Samosa that members have been using their time during lockdown to push their professional lives forward.
“We are seeing a 55% year-over-year increase in conversations among connections globally, since March 2019. Members are increasingly reacting, commenting, resharing and replying to comments as they look to reconnect with their network and share advice and tips that can help them navigate this novel working environment together.”
Google Adds New Ad Tools, Including Updated Visual Options and Prompts for Search Ads
As explained by Google:
“To help you grow online sales with your Search ads, we’re launching an image extensions beta program. You can easily add high-quality, rich assets, so shoppers can quickly see products to consider and take action faster. With image extensions, you can upload relevant images or automatically curate them from your website with machine learning.”
The option will provide new capacity to generate interest from search listings, which could help drive more direct response.
15 Facebook Live Best Practices to Boost Views & Engagement
Follow these tips to start seeing higher numbers for yourself.
1. Choose Your Topic
In choosing a topic, consider your end goal.
- Do you want your followers to see you as an authority on a particular topic?
- Do you want them to sign up for your offer?
2. Build Some Hype
You don’t want to host your “party” and not have any guests (i.e., viewers).
That’s why you should build up some hype before you actually go live.
I recommend doing this about a week before you plan on going live and then once again a few days before the event.
How to Create a Facebook Organic Sales Funnel
#1: Leverage Existing Facebook Audience Engagement to Create Awareness With New Prospects
When Facebook overhauled organic reach, limiting the reach of our organic posts to our audience, it had a beneficial effect: Now you can have more confidence that a page like or follow comes from someone with a genuine interest in your business. And while you may not reach 100% of your Facebook audience with every organic post, your following is a more reliable source of potential prospects that you can count on.
With the right organic Facebook content, you’ll continually add new followers to your audience via shares and other audience engagement on organic posts. This, combined with the rate at which your posts are seen by your current followers, means that each new post you use to drive traffic through your funnel could potentially reach new faces.
7 Simple Ways to Produce Content That Builds Trust
Scouring the internet for reliable data over the Internet, it can be hard to decide which source you can trust and which one you can’t. Why not make your own data? I mean, you can easily conduct primary research and capture your customers’ thoughts and opinions about a particular topic. That’s where surveys come into play.
Creating a well-formed and well-designed survey that you can send to your target audience is one of the best ways to collect accurate data for your blog post, white paper, or study. Content marketers can use surveys to gather data and statistics to support their points or ideas for any type of content. That will make you feel confident and ensure that your content is informative and trustworthy.