When it comes to understanding the success of your website, conversions are key. A conversion is any action that a visitor takes on your site that you consider to be valuable, such as making a purchase, signing up for a newsletter, or filling out a form. By tracking conversions, you can see which parts of your site are driving the most valuable actions from visitors.
There are two main ways to track conversions on your website: through analytics tools and through conversion tracking code. Analytics tools, such as Google Analytics, will track all the traffic coming to your site and give you detailed information about where it’s coming from and what actions visitors are taking while they’re there. Conversion tracking code is a piece of code that you add to specific pages on your site, such as your checkout page or contact form, that allows you to track how many people are reaching that page and taking the desired action.
Both analytics tools and conversion tracking code are important for understanding which marketing efforts are driving the most valuable traffic to your site. Do you track all of the conversions on your website? What has been your biggest challenge with conversion tracking?
12 SEO KPIs You Should (And Shouldn’t) Track
1. Search visibility
Search visibility measures how visible your brand is in the market. Sometimes also referred to as SERP visibility, it’s the SEO version of one of the most important marketing KPIs: share of voice (SOV).
Should you track it as an SEO KPI?
Yes. Search visibility is one of the most useful and universally applicable SEO KPIs. In fact, it’s arguably the only non-conversion metric that can be closely tied to your business growth.
That’s because there’s a strong relationship between SOV and market share. Generally speaking, the higher your SOV, the bigger your share of the pie.
2. Conversions from organic traffic
Conversions are important actions your visitors take on the website, such as checking out, signing up, or subscribing to a service. Tracking these for all your traffic sources, including organic, is something most businesses already do.
Should you track it as an SEO KPI?
Yes. This is arguably the only indisputable SEO KPI. Conversion tracking is the most straightforward way to tie your marketing efforts to your revenue.
https://ahrefs.com/blog/seo-kpis/
3 Ways Artificial Intelligence Can Help Your Content Marketing Processes
1. Put together content briefs
Creating a content asset often requires a lot of collaboration. For example, an SEO manager identifies a need for an article to address a popular question, an in-house person does research to create a content brief for the writer to use, and a freelance writer crafts the content.
In a smart process, you also make sure the customer support (and sales team) contribute their thoughts to the content brief (as well as the final article) based on their frontline experience with customers.
2. Diversify your content marketing tactics
Experts say the rule of thumb is to spend 20% of your content time crafting the content and 80% promoting it. This smart rule helps make the most of every piece you write, but it is seldom followed.
Promoting your content on social media requires a lot of time: You need to create diverse copy for your updates, put together attention-grabbing visuals, craft interesting captions, etc. The repetitive tasks often scare away content marketers, so they rely on automation tools that grab the new content from RSS feeds and share them on their social media channels.
https://contentmarketinginstitute.com/articles/artificial-intelligence-content-marketing-processes
Text Formatting: Is It A Google Ranking Factor?
Google has never confirmed or denied HTML formatting as a ranking factor.
In the Google developer documentation style guide, Google offers advice on HTML and semantic tagging. Specifically, you shouldn’t use HTML elements for visual formatting.
But here’s what logic tells us: If you want to rank for a term, simply using that word in your content and then making it bold (or italics, or bold and italics) every single time you use it won’t be enough alone to elevate it in the rankings.
https://www.searchenginejournal.com/ranking-factors/text-formatting-ranking-factor/
How Keyword Research And Search Intent Are Becoming Vital To Marketing Strategies
1. Make a List of Relevant Topics
As with most things in life, getting started often feels like the hardest part. But with SEO, the initial step is pretty simple. When you begin the research process, create a list of topics related to your business.
Once you’ve established the topic clusters that are most important to your business, identify specific keywords that fall under each cluster.
2. Get Help From Keyword Research Tools
To get insights into which keywords your audience is searching for and which ones competitors rank for, you’ll need the help of SEO tools like Semrush or Ahrefs. These programs inform you of the monthly search volume of each word. The higher the monthly search volume, the more interested your audience is in the topic.
How to Target Competitor Audiences on Facebook
#1: How to Find Competitors’ Organic Audiences on Facebook
Whether you already have a list of competitors in mind or you need a little inspiration, Facebook’s native tools can guide your organic audience research.
Get Ideas From Business Suite Benchmarking
You probably already use Business Suite insights to track performance metrics for your page but this tool is just as helpful for competitive research. To get started, open Business Suite and navigate to your page’s insights.
Then open the Benchmarking tab. If you’ve used Facebook’s Pages to Watch feature in the past, this interface might look familiar. Both tools allow you to benchmark your page’s performance against competitors.
#2: How to Analyze Competitors’ Facebook Pages
Next, gather your competitor list and ideas from the steps above. Find each competitor on Facebook and like or follow its page. If you’re lucky, you’ll find some interesting ideas in the Related Pages list that automatically pops up after you like a page.
https://www.socialmediaexaminer.com/how-to-target-competitor-audiences-on-facebook/
How To Write A Sales Page
All great Sales Pages need to start with…
#1. Headline
The headline may be the shortest section of a sales page, but it definitely takes the longest to write. In fact, I usually write my headlines LAST.
But, because it’s the first thing a prospect sees on the page, it’s the first conversion trigger we’ll talk about here.
You want to be sure that your headline is strategically written to:
- Hook your prospects’ attention
- Introduce a core pain point, benefit, or USP of the offer
- Open a loop that entices the reader to keep scrolling below the fold
#2. Indoctrination
Essentially this is what comes immediately after the headline. It’s the lead-in portion of your sales page – the build-up before you actually start selling anything.
This copy is insanely important because this is when your reader self-selects and decides whether or not you’re actually talking to THEM! And yes, like the headline, it can be very difficult and take the longest to write…
But it’s worth taking the time to do it right because when done well it can make a MASSIVE impact on your conversion rate.
https://www.digitalmarketer.com/blog/how-to-write-a-sales-page-alex-cattoni/
The Top Web Design Trends for 2023
Parallax scrolling is a rather popular web effect used to make sections of a web page more dynamic. It’s most often used in full-width applications along with image, video, or texture imagery that adds depth to a page. As the user scrolls past the image or video, the scrolling behavior makes it seem as though the image is placed behind the neighboring sections. This subtle behavior makes the content more engaging.
One of the most important web design standards is ultra-fast load time. Quick loading times have been essential factors in UX and SEO for years, and it continues to be a top priority for websites that want to rank well and convert better.
Studies say that more than half of internet browsers expect a website to load fast and no more than two seconds after clicking a link. If it takes more than three seconds to load your site, your visitors most likely will leave, and it’s not likely they’ll be back, ever again!
Website performance has a direct impact on a company’s bottom line. According to data collected during a study, Pinterest reduced perceived wait times by 40%, and this increased search engine traffic and sign-ups by 15%.
What is a Pillar Post?
Very nice write-up. I definitely love this site. Thanks!