As a Marketer, your choice of words have a very powerful effect on your audience. You may come off as being insincere with what you offer if you’re not careful or you may look as someone who is trying too hard. Admittedly, there’s really a fine line between being personal and crossing the line that could make the one on the receiving end a bit uncomfortable. But focusing on answers to the questions that you also would want to hear could hit closer to home. Whatever you’re product could be, it will always give a solution to what your audience needs. Think of how that solution could make their personal lives better and hold on to the emotion that your solution could give.
5 Top Tips for Creating a Powerful Video Content Strategy
Find out what type of content your audience wants to see:
Before you create your videos you need to know what type of content your audience wants to see. Quite often people don’t do any research to find out what their followers and readers want to know. Instead, they go with whatever they ‘feel’ or ‘think’ their audience needs.
So, they end up creating videos that they themselves want and not what their followers want. This leads to low levels of engagement and loss in viewers as people don’t like their content.
How to Repurpose Your Winning Content for Video Marketing
Businesses that use video marketing also grow revenue up to 49% faster than those which don’t. When it comes to being successful on social media, video is even more beneficial. Video posts are shared up to 1200% more than text and image-based content combined!
Lastly, even search engines prioritize videos. Google now presents video results in a carousel format on the top of the first results page rather than having them compete with other search results.
When it comes to creating social media videos, however, many businesses are left scratching their heads. What, exactly, should we make a video about? The answer is simple: repurposing your existing content is the best video marketing tip one can offer here.
Ads Coming to IGTV: What It Means for Marketers and Creators
Instagram Experiments With New Monetization Program for IGTV Creators: Instagram is internally “exploring” the idea of rolling out a new monetization program for IGTV creators. The prototype Instagram Partner Program will allow creators to generate earnings from their IGTV videos by showing short ads and hopefully inspire more high-quality content on the platform.
LinkedIn Lets Users Showcase Samples of Work on Their Profiles
In this new ‘Featured’ section, users can include work samples such as:
- LinkedIn posts that you’ve created or re-shared.
- Articles that you’ve authored and published on LinkedIn.
- Links to external websites, for example your personal blog or portfolio.
- Media that you can upload, for example your images, documents, presentations, and videos.
The only content users cannot include in the Featured section, in order to protect the privacy of other members, is posts from LinkedIn events and groups.
Are H1 Tags Necessary for Ranking? [SEO Experiment]
In earlier days of search marketing, SEOs often heard the same two best practices repeated so many times it became implanted in our brains:
- Wrap the title of your page in H1 tags
- Use one — and only one — H1 tag per page
These suggestions appeared in audits, SEO tools, and was the source of constant head shaking. Conversations would go like this:
“Silly CNN. The headline on that page is an H2. That’s not right!”
“Sure, but is it hurting them?”
“No idea, actually.”
Over time, SEOs started to abandon these ideas, and the strict concept of using a single H1 was replaced by “large text near the top of the page.”
Google grew better at content analysis and understanding how the pieces of the page fit together. Given how often publishers make mistakes with HTML markup, it makes sense that they would try to figure it out for themselves.
Writing Style Guide: A Simple Guide For Writing Great Copy
You only need to follow a few easy principles to produce great writing for either the web or print:
- Use simple fonts
- Use margins to limit width
- Use easy to understand images
- Use bullet points to break things up
- Make sure everything works on mobile
- Use proper spacing between paragraphs
- Optional: Use Emoji
- Optional: Use text as art
5 Ways to Humanize B2B Content Marketing
Get Real about Personalization
We all know there’s a fine line between being personal and being overly familiar. But we have to find that sweet spot between, “Hi, [firstname]” and “Hey Bob Johnson, 42, who ate a hamburger for lunch, how was your recent prostate exam?”
For B2B marketers, think more about smarter segmentation and less about personalizing on the individual level. As Ardath Albee (persona expert extraordinaire) puts it, “In B2B, we don’t need to know their shoe size and we don’t need to talk about their gender. We don’t need to know they live in the suburbs and have a wife, two kids, and a dog, and they drive a red Corvette.”
What we do need to know are the general challenges and aspirations people with a specific job title in a specific industry might have in common. Then we can customize content to suit their job-related needs — even the ones that don’t relate directly to the product.