Have you thought about how to step up your marketing game and identified which strategies work or does not? It would be so great if all of our strategies worked for us successfully, but oftentimes that is not the case. Delivering the right message to the audience you are targeting for is where all marketers start, but how we execute them makes the difference.
Here are some questions to ponder about: Have you made adjustments with ineffective campaigns? This could mean working harder on your social media presence and engage with your audience more. As for your top customers, what efforts have you made recently to build lasting business relationships with them? It doesn’t mean that you should neglect your new customers, but taking care of your loyal customers goes a long way. Lastly, have you taken a breather and reminded yourself of your big “Why”? Keep being inspired for the work you do and this will reflect on all of your marketing efforts.
How to Stop Wasting Money on Content Marketing
Strategy Sessions with a New Focus
Strategy sessions may not be a new activity for your team, but you need them to have a new focus – a focus on not wasting marketing money.
Here’s where to start:
Sit down alone or with your team and devise a way you’ll do three important things:
- Create the type of content your audience won’t ignore.
- Distribute content so that it undoubtedly reaches your target audience.
- Get actual business results (ROI) from content you publish.
First Step to Beating Writer’s Block: Finding out Why You’re Stuck
When you’ve been blogging for a while, coming up with something new to write about can be extremely difficult. You may even reach the point where you’re convinced you’ve written about every topic you could possibly cover in your niche.
5 Ways to Improve Customer Loyalty Marketing with Social Media
When it comes to customer loyalty marketing, there is no shortage of ways social media can be utilized for:
– increasing FOV (frequency of visit)
– upsizing ATV (average transaction value)
– strengthening the emotional connection between businesses and customers
Social media is one of the many touchpoints between businesses and customers these days, along with email communications, digital loyalty apps, and a plethora of other digital innovations that work together to form a cohesive omnichannel experience.
Project Management FAQ: Top Questions B2B Marketers Ask About Projects and Process
Question #1: Do we really need another process?
Easily the most asked question of the bunch.
Striking the right number of processes is a real balancing act. Too many and it feels as if there is no freedom. Not enough and there’s no order keeping everything together. To get just the right mix of order and freedom, B2B marketers need to be asking this question.
So, what’s the right answer? It depends. Do a gut check on your current processes. Are they helping the work or are they preventing the work? If you and your fellow marketers feel like they’re getting in the way, you should look at reinventing an existing process instead of adding another one to the mix. Too often, the impulse is to make a new process. Instead, we should put our marketing hats on and optimize the processes we have.
Should You Test That? When to Engage in SEO Split Tests
With SEO split-testing, there’s a heavy amount of lifting that goes into planning a test out, actually setting it up, and then executing it.
What you’re essentially doing is taking an existing template of similar pages on your site and splitting it up into two (or more) separate templates. This requires significant development resources and poses more risk, as you can’t simply “turn the test off” if things aren’t going well. As you probably know, once you’ve made a change to hurt your rankings, it’s a lengthy uphill battle to get them back.
The Complete Guide to Local SEO for Multiple Locations
Accuracy in Your Business Listings Is Also Important
Make sure all of your business listings match up with the NAP citations on your own site – punctuation, exact appearance, etc.
All of this plays a part in ensuring the accuracy of your business listing.
If something’s off, there could be difficulties locating your business, and in the algorithm’s interpretations of your on-site local SEO.
9 Ways to Be Productive & Save Time on Content Marketing
1. Brainstorm Content Ideas in Batches
When you or your team sits down for dedicated brainstorming or idea sessions, make the most of that focus on creative thinking.
Once you get into “the zone,” don’t stop at one idea. Come up with as many as you can.
For example, instead of coming up with content ideas a post at a time, or even a week at a time, sit down, and come up with ideas until you run out.