The digital age has changed the way we communicate, which means that marketing strategies have had to adapt. It’s no longer enough to rely on a few go-to methods of digital marketing because your competitors are already doing so. If you want to stand out from the crowd and get ahead in this competitive market, it’s time for you to make some changes as well.
One of the most important digital marketing tools is Social Listening. This tool helps to identify what your customers are saying about you and your competitors on social media. Social Listening allows marketers to get a better understanding of their customer’s needs, which can lead to personalized digital marketing strategies that will help grow the company’s revenue. By understanding how people think, we can help them make better decisions about what products and services can meet their needs.
Hear This: Social Listening Can Help Differentiate Your Brand’s Content
Better understand your target audience
The beauty of social listening is that it provides brands with a relatively speedy route to find the evidence behind assumptions they might be making about their target audience.
Use a listening tool to collect social content matching certain keywords, parameters, and criteria. You can use that information to compile a snapshot of your customer – uncovering topics they’re interested in, what they’re talking about, and what kind of content they share and engage with.
Likewise, you also can use this approach to ascertain words and phrases that aren’t mentioned and avoid using them in new content.
You could also look through your data and evaluate elements such as:
- Messaging themes
- Phrases and words most used by target customers
- Tone of voice
Importantly, it’s the kind of intelligence that can allow your marketing team to make more confident decisions about any new content they plan to create.
https://contentmarketinginstitute.com/2021/09/social-listening-differentiate-brands-content/
New Report Looks at How Small Businesses are Approaching Automation [Infographic]
In recent times, more and more automation and technological solutions have been developed to undertake a range of day-to-day functions, from obtaining legal advice to driving a car.
So how are small businesses, in particular, adjusting to this shift, and how are they looking to utilize new automation tools to maximize their operations?
To glean more insight on this, Skynova recently surveyed 288 SMB owners in the US to get their perspective on what they automate, what they don’t consider feasible for automation, and the benefits that they’ve seen.
How to Scale Your Facebook Ads: Two Proven Methods
#1: Use the Slow Scale Method to Reduce Ad Spend Risk
The slow scale method, as the name suggests, is a gradual way to increase your results from already winning Facebook campaigns. It’s also recommended by Facebook as the safest way to increase campaign or ad set budgets without causing algorithm shock that resets the learning phase.
A note on algorithm shock—this is the concept that when you make changes to your campaign, ad set, or ads, the change causes a shock to the Facebook algorithm and it has to relearn to get results back on track. The bigger the shock, the longer this can take. Also there’s a possibility that it can destroy good results already being seen from the campaign.
Facebook now explicitly states exactly when this happens: It occurs when you reset the learning phase by making significant campaign edits. Typically, your results will get worse, and in some cases, you’ll need to duplicate the campaign and restart it to get results back on track after you reset the learning phase.
#2: Use the Rapid Scale Method to Increase Results Quickly
In the rapid scale method, you duplicate your campaign and apply a significant budget change that’s well over the 20% recommended by Facebook. You do this in a campaign duplication so the campaign will start in the learning phase. However, because you have a higher budget allocation, you’re going to power through the learning phase much faster and hit the minimum 50 conversions well within the 7-day timeframe recommended by Facebook.
https://www.socialmediaexaminer.com/how-to-scale-your-facebook-ads-two-proven-methods/
Google Publishes New, Practical Guide on Key Ad Creative Best Practices and Tips
The search giant remains a key source of product discovery, and with additional shopping tools and eCommerce options being launched throughout the year, Google does indeed look set to remain an essential connector for many purchases throughout the coming season.
If you’re looking to optimize your Google marketing approach, then this will help – this week, Google has published a new, 30-page guide to its various ad tools and options, which provides a range of valuable insights and pointers to assist in your strategy.
These 4 Content Marketing Fails Are Fixable: Here’s How
Mistake 1: Creating content without knowing your who, what, or why
Your content is great – it’s creative, well-written, and holds value for your audience. You’re producing tons of stories in a wide variety of formats for viewers to choose from, and you’re sharing them everywhere your consumers are likely to find them.
The problem is, according to your traffic and engagement metrics, the audience doesn’t seem to care. Your efforts don’t get much traction on any content platform, and those who view it move on quickly without engaging.
Mistake 2: Your content is narcissistic and lacks empathy
You’ve worked hard to create content that puts your business in the spotlight and casts your experts as leading industry players. But while your unique views may be on an upswing, they’re not translating to an uptick in customer behaviors or inquiries.
This can happen when brands forget that content is a conversation – both parties need to see the benefit of the exchange. If your business talks a good game but fails to give its audience a voice, demonstrate an understanding of their problems, or express a genuine interest in providing help, your audience may see your content as irrelevant noise and refuse to engage more deeply.
Mistake 3: You’ve let your content experience grow stale and stagnant
Content marketing isn’t a set-it-and-forget-it technique. You need to update and adapt your approaches and offerings regularly for consumers to see your brand experience as a vital resource worthy of their attention.
Mistake 4: You’re pushing team resources to the breaking point
Prioritize: When there are too few players and too many asks, your team needs to set clear priorities around the content types, channels, and platforms based on which ones offer the strongest potential to further your marketing goals.
https://contentmarketinginstitute.com/2021/09/content-marketing-fails-fixes/
Small Business Video: 8 Creative Ways Your Small Business Can Leverage Video Marketing
1.) Use an Introductory Video To Tell Your Story
As a small business in a sea of other small businesses, the proper thing to do is introduce yourself properly. What better way to do that than with an introductory video?
Whether it’s an on-the-fly Live Q&A social video on Facebook, a behind-the-scenes look at the operations of your business, or a business profile video on your website’s home page, introductory videos start a dialogue with your audience. Create an online video to answer frequently asked questions, share a behind-the-scenes look at daily operations, and illuminate your brand’s story.
2.) Get Creative with Customer Testimonial Videos
Although the first video you should focus on is an introductory video, the next step in effective video advertising involves getting creative and inviting your customers to talk about your product. Customer explainer videos and review videos offer immediate proof of your company’s value on social media sites, and allow you to develop unique content that does not seem overtly sales oriented.
3.) Shine the Light on Your Employees through Video
People want to purchase from and work with brands that invest time and energy into improving company culture. Employing a video strategy that highlights your company culture while encouraging new and current customers to feel as though they are a part of your brand can offer tremendous strides in your overall marketing efforts.
Read more: https://nealschaffer.com/small-business-video-marketing-strategy/
Facebook Has New Ways to Generate Leads & Connect With Customers
Features in Testing
The following features are currently in testing. There’s no release window for any of them, though Facebook is known to thoroughly test these kinds of things before rolling the out to everyone.
Updates to Facebook Business Suite
These features are being added to Facebook Business Suite, which is a free web-based dashboard for managing Facebook and Instagram activity in one place.
- Emails: Facebook is testing the ability for businesses to manage emails through the Inbox app, and send remarketing emails from Facebook Business Suite.
- File Manager: Facebook Business Suite is introducing File Manager, a new feature that allows businesses to create, manage and post content.
- Post Testing: Facebook is making post testing available in Business Suite to let businesses test and compare multiple versions of a post to see which one people are more likely to engage with.
Page Speed Optimization: The Key for Better Ranking
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