More than ever, our presence in the Digital Marketing industry has never been more important. On top of the ever-changing trends, we also have challenging times ahead due to the uncertainty brought by the pandemic. But through the darkness there will always be a light at the end of the tunnel. A big idea waiting to be discovered. A need from your customers that you haven’t tapped on. A marketing technique that’s still waiting for you to be developed and worked on. You just need to be creative and resourceful and still see the positive side of things. As humans there will always be a need to connect with others. There may have been limitations in our current premise.. but if you think about it– this could be a golden opportunity to reach out and go to where your customers are digitally. So, what’s your next move?
Seven Keys to Successful Social Marketing
There is so much advice out there about how to approach social media, or more correctly how not to approach it. But there are some universally agreed rules about where to start if you want to make it part of your marketing toolkit.
Here are seven basic principles:
- Know your goal
What are you trying to achieve by building a presence on social media? Perhaps it is simply to increase brand awareness. Maybe you want to generate new leads. Or do you want to establish a community presence? Your ultimate goal will drive later decisions on channels and content.
Digital Marketing’s Effectiveness During the Coronavirus
We compiled some best practices for advertising messaging to formulate your digital marketing plan and communicate with your target audience amid the coronavirus.
- Offer Resources and Solutions
Explain how your product or service can help companies shift to a digital workplace or improve continuity plans adapting to the coronavirus.
- Lead with a Call to Action
High-performing ads often include Read, Watch, Download. Use clear and concise language to ensure audiences discover your solution.
Should My Campaign Still Include Email Marketing?
When a customer signs up to a mailing list, they’re effectively trusting a business to communicate with them directly. This trust can quickly be lost when they feel that they’re receiving emails that are completely irrelevant to them.
This is why personalization has taken a central role in any effective email marketing campaign. This personalization is generally broken down into three key areas that work best when implemented together:
- Who’s the customer
- Where are they in the sales funnel?
- How can the email’s content be personalized?
Google Will Roll Out Identity Verification Program to All Advertisers
A wider rollout for Google’s identity verification program helps users find out more about who is advertising to them and enables them to make more informed decisions on whether to click on those ads.
The program might also improve the overall state of Google’s ad ecosystem by rooting out bad advertisers before they can reach a wider audience. Although this appears to be a one-time process, it may slightly increase the logistical work advertisers have to do to keep their campaigns running, especially for advertising professionals working with multiple clients.
Google COVID-19 Marketing Strategy Playbook
Google has released a COVID-19 Marketing Playbook. It’s designed to give businesses a framework for creating a marketing strategy during the pandemic.
The strategy is based on Google’s observations on how businesses are dealing with the swiftly changing business environment.
Three Paths To Economic Recovery
According to Google, there are three paths toward economic recovery:
Why Hyper-Personalization Needs To Be Marketing’s COVID Response
As more and more users come online to transact, consumer brands are reacting to the stimulus by adopting measures that are a step ahead of traditional engagement.
And I am not talking about first-name personalization that we have all come to expect today. Brands are leveraging Hyper-Personalization in their marketing and communication strategy to create one-to-one experiences, even at a massive scale.
Why Personal Branding Is More Important Than Ever For The C-Suite
1) It builds credibility.
A trustworthy brand proves to consumers and investors that your company is reliable and relatable. Given that more than 75 percent of social media discussions revolve around consumers seeking recommendations, information, and advice, according to Mention, just sharing accomplishments, strengths, and industry knowledge can garner a large following. It’s an easy way to become a resource for others—a dependable thought leader. It proves you not only know what you’re talking about—you live it. In turn, you will inspire trust within both your internal team and the larger global brand. People will turn to you for ideas and for what’s next—and therefore also turn to your company. Building a must-follow brand increases your visibility and ultimately fosters admiration and a connection to like-minded consumers. As a leader, your credibility around subject matter, clear communication, and visible confidence, equals success.