Having this great responsibility of being a marketer will always boil down to what your business can offer and the answers that you can give to gain the customer’s trust. It’s always a learning process, and a continuous effort to upgrade your skills. Being strategic, innovative, as well as having a consistent online presence are just a few of the many ingredients that play a vital role in gaining a successful following in the social media platform. But do you know what’s more important? Having a great number of followers or subscribers will eventually fall out if you are not engaged and committed to these people. You don’t have to claim that you are on expert on all things related to marketing — being authentic with who you are and being consistent with your goals will always be known to the community that you show it to. Simply reaching out to your customers and focusing on how to answer the questions that they ask will always be a great start.
How Social Should the CMO Be? 3 Guidelines for Success
Set a goal: Be specific
There are myriad possibilities with social media but even the thought of that can paralyze one’s effort to start. Begin with a singular goal. What is one thing you hope to accomplish by being visible and connected on the social web? Focus on that one thing and even go so far as to make a goal statement articulating what you hope to accomplish and how you plan to achieve it.
How to Scale Facebook Ads: 4 Ways
#1: Increase the Geographic Area of Your Audience Targeting
The type of business you run may determine the size of the audience you’re targeting with your Facebook ads. If your customers are located in a particular area, for instance, you may start by targeting your ads to that spot.
But if you’re looking for a way to scale your Facebook campaigns, consider increasing the geographic area you’re targeting.
LinkedIn Adds Engagement Remarketing for Video and Lead Ads
Why Engagement Retargeting Was Needed for LinkedIn
One of the harder parts of buying media in paid social is that the vast majority of users prefer to not leave the platform.
Without on-site behavior to rely on for retargeting, advertisers can be left sending top-of-funnel ads to the same users over and over, without the insight that they may have taken on-platform actions already.
Tips for Effectively Retargeting Customers Using Instagram
Step One: Describe the Success of Your Retargeting Ads
A successful marketing strategy should begin with well-outlined goals. As such, your retargeting goals, if done correctly, should boost your visibility and provide convincing repetition so customers who fell off in the purchase funnel convert. Some of the goals of retargeting include;
- Promote your blog content and optimize for more traffic or cost per click
- Grow your email list and optimize for more leads or cost per lead
- Promote your products and services
- Optimize for more click-through-rates
- Promote previous customer testimonials, reviews, and social proof
How to Improve Your Branded Content Marketing with SEO-Friendly Content
Use topic clusters
When there is a lot of conversation around keywords, why look at topics?
A topic can include several keywords and queries that fall into different areas of the buyer’s journey. The content you cover around a topic will, however, depend on the industry you are in and its vertical. It is also a great way to build out your branded content marketing as you can be known for your expertise in one or more key topics in your industry.
So, some sites would require:
- Content that covers early-journey learning topics.
- Content on the business’ point of view on the subject.
- Possibly the product offering that solves this problem.
Facebook Tests Email Marketing Tools for Business Pages
In a statement to Adweek, a Facebook spokesperson confirmed the company is testing the email marketing tools spotted by Meg Coffey.
The test is said to be limited to a small number of small and midsized businesses.
When the page manager confirms their email address they can begin adding email contacts to their subscriber list.
Subscribers’ contact information can be entered individually or uploaded from a spreadsheet.
Social Media Marketers Up Their Use of Instagram Video; Few Plan to Use TikTok For Now
Last year, consumers spent an average of 84 minutes per day watching videos online. And, with time spent consuming online video expected to increase in the next two years, not to mention the reported increase in video consumption during the current COVID-19 pandemic, marketers have a clear opportunity to reach potential consumers through video marketing. Indeed, 85% of social media marketers surveyed for the latest annual report [download page] from Social Media Examiner are using video.