When we’re talking to customers about creating content, we usually have a few things we tell them. To improve SEO numbers and user satisfaction, it’s not enough to just create content. We have to create good content that users want to read, and it has to be relevant to our field. It’s not good enough to just have your content look good for search engines. It has to be quality, and it has to be long enough. Before long, if the content doesn’t make your users happy, Google will notice that too.
But how do you make good content? How do you keep your readers (and potential customers) engaged? How do you integrate content into web best practices, and make it dovetail with your marketing strategy? We have gathered a few blog posts from all over the web to help the task of content creation seem a lot less overwhelming.
- If you’re feeling overwhelmed and burnt out by content creation, and you just don’t know what to say, Neil Patel has you covered.
- There is a lot of conflicting information out there about whether to write long posts, or whether to break them up into a series. The answer? “It Depends.” Find out when and where it could be better for you to break up content.
- Are you having trouble getting readers to engage with your content? Giving homework is an effective way to increase brand engagement. Here’s why and how!
- For a lot of bloggers, especially if it’s for a company blog, the end-goal of blogging is to generate revenue. Rachel Parker, author of The Content Marketing Coach, talks about how to integrate your content with your marketing strategy.