Preparing your business for the challenges that Digital Marketing brings is a very daunting task. Take a look at these nuggets of wisdom from different Marketing experts and see what suits your business best. Strategies are not a one-size fits all thing, and trends come and go, but the best part in all of this is the learnings and discoveries we get along the way. Changes are constant in Marketing but growth will always be good for you and your business.
Are These 5 Mistakes Holding Back Your Digital Marketing Plans?
Pay attention to these errors so you can best educate your teams and adapt your strategies to avoid dicey marketing situations. Although you might think you’ve heard it all when it comes to managing marketers, it always pays to look for the weak spots in your goals and plans.
Your marketing team must decide where to draw the line between spamming potential customers and failing to give them enough information to pique their interest in the products or services.
Tips to avoid creating borderline “spammy” emails without giving up on advertising:
- Keep the layout neat and clean, not cluttered.
- Maintain a professional ratio of text to image.
- Double-check all links to ensure they are reliable.
- Include easy-to-reach contact addresses and numbers so that readers can reach out.
If you were to receive your email as a consumer, would you be able to find valuable information and a clear call-to-action? Or would you view it as a glaring promotion with little to no value?
The Economics of Link Building
Even though there are tons of link building strategies, on a general note, you can narrow them down to a few:
Links that are acquired through email outreach
First of all, let’s clear up on the terminology. I see any strategy that includes sending emails to other websites to negotiate the possibility of getting a link as email outreach. For instance, such well-known strategies as broken link building, building links through guest posting, scraping SERPs and then pitching your content to those sites, and many others. That’s all email outreach because they all involve pitching something to someone through emails. The only way in which some of those strategies are different from the others is that they require some sort of written content. For example, guest posting requires you to write a post — that’s obvious. This significantly increases the costs of work, and here we are, approaching the above-mentioned number of 1k USD. To be honest, guest posting is not my favorite strategy due to many limitations that it has (I’ll share them with you later in this post, so keep reading!)
Should You Blog Anonymously or Use Your Real Name?
Your Topic and Type of Content
Some topics invite transparency, while others don’t. And some types of content are more personal than others. A “how to” style site such as Digital Photography School can be more anonymous than a site that focuses on personal stories.
Your Medium (Text, Audio, or Video?)
If you’ll be writing posts and using stock images then it will be relatively easy to hide your identity. But if you plan on doing videos or podcasts, or even using personal photos in your posts, it will be harder to remain anonymous.
Better Site Speed: 4 Outside-the-Box Ideas
Most of us have done site speed audits, or seen audits done by others. These can be really helpful for businesses, but I often find they’re quite narrow in focus. Typically we use well-known tools that throw up a bunch of things to look at, and then we dive into things from there.
Some of you may have realized that if the images were not inline they could be cached separately, so future page requests wouldn’t need to refetch them. But if we consider:
- Each image was originally about 1.5kb over the network (they aren’t gzipping the SVGs), with about 350 bytes of HTTP headers on top for a total of about 5.5kb transferred. So, overall we’ve reduced the amount of content over the network.
- This also means that it would take over 20 pageviews to benefit from having them cached.
Takeaway: Consider where there are opportunities to use SVGs instead of PNGs.
Six Ways to Use Content Marketing to Increase Sales
Content marketing is a unique digital marketing property in the inbound marketing toolbox. It is helping marketers to reach their target market with their brand message and products or services.
Remember, content drives inbound marketing, so it’s essential to use all crucial elements that will improve your blog content. These includes:
- Long-tail keywords
- Semantic keywords
- User search intent
- A compelling heading
- Convincing subtitles (h1, h2, h3, and h4)
- Persuasive introduction
- A forceful conclusion
The Not-So-Secret Value of Podcast Transcripts
How to transcribe & optimize your podcasts:
1. Download your audio file
So obviously, download the audio file, whether that’s MP3 or MP4 or whatever you have, from your video, podcast, or your webinars if you’re doing those.
2. Transcribe it
You need to be able to get that text transcript, so running it through either Temi or Otter.ai, both two resources that I’ve used, both really good. Otter.ai seems to be a little cleaner out of the gate, but I would definitely obviously go through and edit and make sure that all of your text and speaker transitions and everything is accurate.
3. Figure out which keywords the content should rank for
Next up is figuring out what keywords that you want that content to rank for, so doing some search volume research, figuring out what those keywords are, and then benchmarking that keyword data, so whether your website is already ranking for some of those keywords or you have new keywords that you want those pages or those posts to be ranking for.
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SEO is Not Enough: Why B2B Marketers Need to Optimize for Trust with Influence
Creating topically relevant content that is structured and presented in a way that is credible and specifically useful to the searcher is not only good for search engines but for business buyers researching solutions. As SEO becomes more ingrained with content marketing, finding opportunities to effectively deliver on the promise of expertise, authority and trust are becoming more important.