It’s no secret that social media is here to stay. With it’s power to reach millions of customers, it’s a valuable and essential strategy tool that a business cannot do without. Having said that, competition may be a lot tougher than ever before, and a lot of marketers feel the need to make a harder effort to reach out to potential clients. So what can we do? Is there such a thing as trying too hard? O making them feel overwhelmed with all the information and content that we publish?
Providing content through social media is so easy with the touch of your fingertips, but giving value to your clients is another thing. You can revisit your old content and make any essential changes. Tap into other social media channels that you haven’t explored yet and see what you can offer to them. Give out something that is informative and have fun while you’re at it! Think of ways to solve common problems or issues in the industry. Try to be creative and you’ll get to know your talents and hone your skills in the process!
Get More from Social Media: Why You Must Think Like a TV Network
It Must Be Someone’s Absolute Favorite
If you’re going to make content of any kind, it has to be somebody’s absolute favorite thing of that type in the world.
The problem with most social and search content is that it tries to please too many people.
We all tell ourselves the same lie.
“The reason nobody pays attention to me on social media is that they just don’t have time.”
This is not true. It’s not about time.
When you provide somebody what they want, in the format they prefer, and give it to them when they need it, the time necessary to consume that thing magically appears.
Relevancy creates time and creates attention.
Fifteen Years Is a Long Time in SEO
While that slide was a bit tongue-in-cheek, I do think that there’s something to thinking about the eras like:
- Build websites: Do you have a website? Would you like a website? It’s hard to believe now, but in the early days of the web, a lot of folks needed to be persuaded to get their business online at all.
- Keywords: Basic information retrieval became adversarial information retrieval as webmasters realized that they could game the system with keyword stuffing, hidden text, and more.
Desktop, Mobile, or Voice? (D) All of the Above — Best of Whiteboard Friday
There was a study Google did called The Multiscreen World, and this was almost six years ago, 2012. They found six years ago that 65% of searchers started a search on their smartphones. Two-thirds of searchers started on smartphones six years ago. Sixty percent of those searches were continued on a desktop or laptop. Again, this has been six years, so we know the adoption rate of mobile has increased. So these are not people who only use desktop or who only use mobile. These are people on a journey of search that move between devices, and I think in the real world it looks more something like this right now.
Creative Diversification — More Hooks and Less Risk for Link Building
To give your link building campaigns the best chance in the outreach stage, you need to make sure there is enough creative diversification during the production process, especially for data-led pieces and surveys. This opens up your “journalist pool” and gives you a ton more people to outreach to with a potential interest in your piece.
How to Growth Hack Your Content Marketing for Optimal ROI
Why Use Growth Hacking for Your Content Strategy?
The benefits of blogging as a viable content marketing asset are undeniable, which is why top marketers commit long-term to content marketing. According to research:
- 60% of marketers say blogging is their top inbound marketing priority
- 86% of businesses publish blog content than any other content type
- 46% of companies’ budget goes to content creation.
Furthermore, a whopping 4 million blog posts are being published every day.
Stumped for Blog Post Topics? Here’s What Your Brand Should be Blogging About
KNOW YOUR AUDIENCE
First up, the biggest of blogging sins is not knowing your audience.
Here’s the thing: most brands think they do. In fact, they’re convinced they know exactly who their customers are and what they want.
But in actual fact, unless you treat target audience analysis as a rolling-on venture, it’s likely that you don’t know them as well as you think.
Why? Well, your target audience…
- May change their behaviour and interests
- Might actually change along with new products/services you introduce
- May be influenced by social/political events (Covid-19 for example!)
So, how do you understand your blog’s audience?
LinkedIn Adds 3 New Features to Company Pages
LinkedIn is adding new features to company pages to address challenges created by the pandemic and resulting shift toward remote working.
People everywhere are feeling less connected to each other, according to a study cited by LinkedIn.
A recent Glint survey indicates:
- 31% of employees report experiencing less connection to leaders.
- 37% of employees report feeling less connected to teammates.
- 40% of employees say they’re less connected to their own friends.